WSI Search Engine Marketing and Social Media Campaign Overview
http://www.WSIQualitySolutions.com Growth Strategy Your bottom line growth is our passion. If you are looking for a superior internet marketing strategy that impacts your bottom line, you have landed in the right place! You know that internet marketing must be part of your growth plan. Whatever business you're in, WSI can deliver the right solution to put your offering in front of more qualified customers. Visibility Let's face it. If you business isn't on the first page of Google for your important keywords, your company doesn't exist to a large potential market. It's time for YOU to get noticed by potential new customers. It's safe to say that if they can't find you online then they'll find your competition. Lead Genertation and Communication The process of "being found' is called search engine marketing. Schedule a demo now or call 310-909-8835. We will answer all your questions and explain search engine marketing in simple business based terms.
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WSI Search Engine Marketing and Social Media Campaign Overview
- 1. Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing
- 2. An incredible plan that integrates Social Media & Search And takes all the complexity out of it
- 5. Execution – Competitive Analysis What you need to know to get in front of your competition! Who are your Top 10 competitors? What is their internet strategy? How can I compete? What are my prospects searching for and how are they going to find me?
- 6. Execution - Keyword Research
- 7. SEO Execution – Link Building On Page/Off Page Social Networking Social Bookmarking Blog Linking/Commenting Article Marketing Directory Linking Press Releases Video Marketing
- 8. SEO Landscape… Wikipedia links HighValue LowValue Keyword stuffing Link trading Automated content generation Automatedblog spam IP cloaking Press releaseoptimization On pageoptimization Parasite hosting Injected links Paid directorylink building Do followblog comments Search enginesubmission Spam reportingcompetitors DMOZ, Yahoosubmission Metakeywords XML Sitemapcreation Vertical searchtargeting Keyword research Rewriting dynamic URLs Embedded widgets& badges Viral contentLinkbait PageRank sculpting Internal linkarchitecture
- 9. SEO going forward… Wikipedia links HighValue LowValue Keyword stuffing Link trading Automated content generation Automatedblog spam Spam reportingcompetitors DMOZ, Yahoosubmission Metakeywords IP cloaking On pageoptimization Parasite hosting Injected links Paid directorylink building Do followblog comments Press releaseoptimization Search enginesubmission XML Sitemapcreation Vertical searchtargeting Keyword research Rewriting dynamic URLs Embedded widgets& badges Viral contentLinkbait PageRank sculpting Internal linkarchitecture
- 10. Execution – Social Media Marketing Develop a strategy Claim/setup local & social pages Create a stream of quality content Manage social media pages Monitor & improve reputation Engage & respond to customer/fans Optimize it all for search engines Track & analyze results We do ALL of this…while you run your business!
- 13. Contact Us Gregg Towsley 310-909-8835 info@wsiqualitysolutions.com http://www.WSIQualitySolutions.com
Editor's Notes
- We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects
- This scatter graph shows the “high value” road that white hat SEOs should implement.Focus on getting your content found, then make it easy to share so that it gets spoken about and goes viral.Vertical search engines for specific nichesE.G. www.guidedmed.com Embeded widgetsCreating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons.Ensures the link when they use your widgetHas anchor text & target page – you get to chooseHard to buildHard to incentivizeHard to get wide distributionWhere is it relevant to your business