15 Optimization Secrets of Top Media Companies
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Provides practical tips for making progress with your blog / site today. The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight. Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.
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15 Optimization Secrets of Top Media Companies
- 1. 15 SECRETS by Presented by Frederick Townes
- 2. BASELINE
- 3. ABOUT Senior Technical Advisor, Mashable Founder, W3 EDGE Co-founder, Placester Founding CTO, Mashable Founder, W3 MARKUP
- 4. CONSISTENTLY, EXPERIMENT & MEASURE “Figure out” your media channels and get your subscription options together: pinterest / instagram / flickr, facebook, twitter, slideshare Presented by Frederick Townes 15 Secrets by
- 5. CONSISTENTLY, EXPERIMENT & MEASURE “Figure out” your formats: podcasts, video, chat Presented by Frederick Townes 15 Secrets by
- 6. CONSISTENTLY, EXPERIMENT & MEASURE “Figure out” your community hubs: facebook pages / groups, google+, linkedin groups, yelp, yahoo answers, stack overflow et al Presented by Frederick Townes 15 Secrets by
- 7. CONSISTENTLY, EXPERIMENT & MEASURE Make it easy to track activity: pick a link shortener and stick with it, use campaigns with your analytics tools, use native RTs Presented by Frederick Townes 15 Secrets by
- 8. CONSISTENTLY, EXPERIMENT & MEASURE Dial in your site structure: consolidate categories / tags, avoid archives Presented by Frederick Townes 15 Secrets by
- 9. CONSISTENTLY, EXPERIMENT & MEASURE Low hanging fruit: look for top positions, highest relevant keyword phrases (long tail or short), with the highest impressions and dial in your on-page and off page to push those further Presented by Frederick Townes 15 Secrets by
- 10. CONSISTENTLY, EXPERIMENT & MEASURE Set up multi-channel funnels in google analytics so you can track touch points and measure network effect growth Presented by Frederick Townes 15 Secrets by
- 11. TRANSPARENCY Communicate intent and vision to readers in some section of the web site devoted to that Presented by Frederick Townes 15 Secrets by
- 12. TRANSPARENCY Who are you, what do you talk about? What do you stand for? What’s your background / credibility? Presented by Frederick Townes 15 Secrets by
- 13. TRANSPARENCY Provide social proof Presented by Frederick Townes 15 Secrets by
- 14. THINKING Every page in a site is a search results page (SRP) Presented by Frederick Townes 15 Secrets by
- 15. USABILITY Navigability: use fixed sidebar or masthead (with breadcrumbs if appropriate) Presented by Frederick Townes 15 Secrets by
- 16. USABILITY Leave no visitor behind: Progressively enhance the user interface Presented by Frederick Townes 15 Secrets by
- 17. CONTENT MARKETING STRATEGY Create: how-tos, walk-throughs, tours, interviews, roundups, collections / infographics (data-driven), tools or even products Presented by Frederick Townes 15 Secrets by
- 18. CONTENT MARKETING STRATEGY Use stumbleupon Presented by Frederick Townes 15 Secrets by
- 19. CONTENT MARKETING STRATEGY Don’t broadcast: engage on social media Presented by Frederick Townes 15 Secrets by
- 20. CONTENT MARKETING STRATEGY Use editorial linking Presented by Frederick Townes 15 Secrets by
- 21. CONTENT MARKETING STRATEGY Let users subscribe to topics via email (use mailchimp) Presented by Frederick Townes 15 Secrets by
- 22. GET YOUR <head> RIGHT Make your titles natural Use meta and keyword tags for pages you want to rank Presented by Frederick Townes 15 Secrets by
- 23. GET YOUR <head> RIGHT Add open graph metas on every page, no exceptions Presented by Frederick Townes 15 Secrets by
- 24. GET YOUR <head> RIGHT Use the Facebook debugger Presented by Frederick Townes 15 Secrets by
- 25. GET YOUR <head> RIGHT Address duplicate titles and meta tags Presented by Frederick Townes 15 Secrets by
- 26. GET YOUR <head> RIGHT Also, add description copy to tag and category pages you want to rank Presented by Frederick Townes 15 Secrets by
- 27. OTHER MECHANICS Verify with Google Webmaster Tools and Microsoft Bing Presented by Frederick Townes 15 Secrets by
- 28. OTHER MECHANICS Use rel="author", create author pages Presented by Frederick Townes 15 Secrets by
- 29. OTHER MECHANICS Use image and video sitemaps Microdata is your friend, master structured markup Presented by Frederick Townes 15 Secrets by
- 30. OTHER MECHANICS Switch to HTML5, use it wisely Presented by Frederick Townes 15 Secrets by
- 31. DRIVE TRAFFIC: MASTER NEXT CLICK OPPORTUNITIES Paginate posts themselves, categories / tags Presented by Frederick Townes 15 Secrets by
- 32. DRIVE TRAFFIC: MASTER NEXT CLICK OPPORTUNITIES Add galleries and suggest related galleries Make content into a share-able series by suggesting related content Presented by Frederick Townes 15 Secrets by
- 33. BE SOCIAL Use large images for more effective sharing Add canonical headers to images when sharing imagery directly Presented by Frederick Townes 15 Secrets by
- 34. BE SOCIAL Network offline, like you're doing today Allow and give guest posts Presented by Frederick Townes 15 Secrets by
- 35. BE SOCIAL Use facebook comments, livefyre or disqus for posts Presented by Frederick Townes 15 Secrets by
- 36. BE SOCIAL Reply to comments, don’t just approve them Presented by Frederick Townes 15 Secrets by
- 37. PERFORMANCE Optimize your social media buttons Presented by Frederick Townes 15 Secrets by
- 38. PERFORMANCE Get load time down to ~4s Optimize for onload Presented by Frederick Townes 15 Secrets by
- 39. PERFORMANCE The average page is ~1MB, not great, especially for mobile Presented by Frederick Townes 15 Secrets by
- 40. MONETIZATION Create eBooks from old content Presented by Frederick Townes 15 Secrets by
- 41. MONETIZATION Focus on earning readers: be a content marketer rather an interrupter - avoid prestitials, interstitials, takeovers, popups, push downs, roll overs etc Presented by Frederick Townes 15 Secrets by
- 42. MONETIZATION Use AdSense on old posts, search and 404 pages Presented by Frederick Townes 15 Secrets by
- 43. MONETIZATION Eat your own dog food: affiliate with products you believe in Presented by Frederick Townes 15 Secrets by
- 44. MONETIZATION Use Wufoo for better conversion rates and stats Presented by Frederick Townes 15 Secrets by
- 45. MOBILE Suggest your native app, but keep your site functional (progressive enhancement isn’t optional) Presented by Frederick Townes 15 Secrets by
- 46. SECURITY Obfuscate file directory structure Presented by Frederick Townes 15 Secrets by
- 47. SECURITY Use nonces Presented by Frederick Townes 15 Secrets by
- 48. SECURITY Nightly backups Presented by Frederick Townes 15 Secrets by
- 49. SECURITY Add (HTTP) basic authentication to /wp-admin/ and wp-login.php Presented by Frederick Townes 15 Secrets by
- 50. SECURITY Use securi Presented by Frederick Townes 15 Secrets by
- 51. GENERAL TIPS Not on WordPress? Get on WordPress On WordPress? Use W3 Total Cache, Wordpress SEO Read seomoz.org Read inbound.org Presented by Frederick Townes 15 Secrets by
- 52. CHEERS Get a site audit: innovationredefined@w3-edge.com Follow me: @w3edge
Editor's Notes
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- opening questions:\n\n- who's a writer / editor?\n- who's a webmaster?\n- who's responsible for more than one site?\n- who is a DIY or professional developer?\n- who&#x2019;s realized network effect across one or more (social) channels?\n- who's built a site to profitability?\n
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