The Thinks You Can Think If Only You Try
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Extended Slides (with notes) from Brighton SEO, September 2014 Learning to think the right way will have a dramatic impact on your creativity and your online campaigns. Thinking and creativity are skills to be learned, practiced and worked at. See the full animated page version here: http://www.creativity101.com Download the FREE ebook - 'What is Creativity?' here: http://www.creativity101.com/what-is-creativity-the-book/
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The Thinks You Can Think If Only You Try
- 1. The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd
- 2. “Think left and think right and think low and think high. Oh, the thinks you can think if only you try.” Dr Suess
- 3. Learning thinking skills will improve: data analysis, ad words campaigns, ideas for content creation, ways to approach outreach, ways to find new sources of traffic and ways to raise the revenue and success of a website – because that's what we are all here for, right?
- 4. Source: distractify.com Children have brilliant creative minds naturally and unashamedly…
- 5. “Creativity is not a talent, it’s a way of operating.” John Cleese Credit: screen shot from Monty Python’s Flying Circus TV Show
- 7. Until you have learnt the fundamentals and know how to do something the right way, it’s very difficult to do it to your best ability
- 8. Understanding how to think will drastically improve your creativity.
- 9. Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution
- 10. Lateral thinking Non-sequential Non-selective Removing preconception Being wrong before being right Open to all ideas
- 11. I recommend reading this book to learn more…
- 12. We need copying to build a foundation of knowledge and understanding.
- 13. © Jim Davis Copying cartoons, like Garfield, was a foundation for developing my illustration skills. I then progressed to find my own unique style.
- 14. I think I was getting pretty good after a few years…
- 15. Getting into the right state is essential for reaching our full potential. Our states can be open or closed. Being closed, stressed or under pressure usually inhibits creative thinking.
- 16. Dopamine Emotion Relaxed Distracted research would indicate that the best environments in which to incubate creativity are: Always carry a notebook
- 17. Any activity where we are relaxed yet focused on a mundane function and not thinking is our sweet spot for ideas: In the shower Exercising Cooking Listening to music Driving Swimming
- 18. Removing yourself from the usual place of work will remove yourself from distraction, help the brain to break pattern which in turn will switch into a more receptive state for ideas: Coffee shop The library A hotel Or even a camper van…
- 19. Obligatory Breaking Bad shot… Source: breakingbad.wikia.com
- 21. It is estimated there are 295 exabytes of information in the world This equals 315 times the amount of sand in the world
- 22. There are no new ideas.
- 23. Combinations of old ideas are where new ideas are created. Take an existing product and improve it, add a unique twist to it or combine it with another.
- 24. The very first mobile phone to contain a camera was released in Japan, in 2000 by J-Phone After someone connected a digital camera and a mobile phone as an added feature to sell more phones
- 25. Ideas wall Source: crazywalls.com An ideas wall is a technique used to help make connections between random bits of information
- 26. Read this in-depth article to learn how to make an ideas wall… moz.com/blog/how-to-be-more-creative-in-your-online-campaigns
- 28. My advice above all else is to read as widely as possible as I believe this feeds a creative mind more than any other activity. You get out what you put in…
- 30. “Great minds ask great questions” Michael J. Gelb, Think Like Da Vinci
- 31. Always be asking: What? Why? Where? How? Who? When?
- 34. The brain is a muscle. Scientific evidence shows that synapses forge physical channels through the brain which become stronger and more deeply ingrained the more an action is repeated.
- 35. Through repeated thinking skills you can become more creative.
- 36. Ten Ideas exercise… Waiters pad List ten ideas Train your brain Every. Day.
- 38. Source: Airplane The Movie ©Paramount Pictures Voicing an idea is like a fear of flying – a leap of faith
- 39. Perhaps the most terrifying thing humans can expose ourselves too is the potential public humiliation of saying: ‘this is what I think… this is what I believe…’
- 40. Get out of your comfortable cage and push yourself
- 41. Ideas + action = creativity
- 43. The key to creativity is: Learning the skill State & Environment Making connections Feeding the machine Overcoming fear Practice Action
- 44. Source: StarWars © George Lucas “Do. Or do not. There is no try. ” (Yoda voice optional)
- 45. Thought provoking short articles and practical tips about being more creative to improve your online campaigns: Sign-up for the weekly newsletter and get the free ebook at: creativity101.com
- 46. Shelli Walsh ShellShock Ltd Creative online campaigns to engage and produce measureable results ShellShockuk.com