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Economic Impact of
                 St. Louis-based
                  Associations

            Executive Summary of
         2012 Market Research Project


© 2013 STIAL
About STIAL

The St. Louis Institute for Association
Leadership connects association leaders
through ideas, collaboration and education
that makes them, and their association,
stronger.
Our Mission

• Stronger associations through
  stronger association leadership
   – Tip of the Week (700+ professionals)
   – Monthly meetings (30-40 leaders)
   – Brown bag sessions (key topics)
   – Special events (networking, education)
Purpose of Study

• Determine the economic impact of trade
  associations and professional societies
  located in the greater St. Louis region
Highlights

St. Louis based trade associations and
professional societies are very diverse:
• Very small: < $100,000 budgets &
  volunteer led
• Very large: $20+ million budgets with
  80+ paid staff
• Local focus to global focus
• Concentration of agricultural and medical
  organizations
Summary

St. Louis based trade associations and
professional societies provide substantial
economic activity in St. Louis:
• Payrolls exceed $200 million
• Employ more than 2,800 people
• Engage nearly 1 million members
  worldwide
Methodology

• The economic impact study analyzed data
  from 74 St. Louis-based trade associations
  and professional societies
• The data weighted and projected to reflect
  the 461 organizations based in the St.
  Louis area
• It does NOT reflect not-for-profit charities,
  foundations or educational institutions
Associations
                    By Staff Size
90.0%

                                      80.0%
80.0%


70.0%


60.0%


50.0%


40.0%


30.0%


20.0%

                              10.0%
10.0%
            5.0%      5.0%
 0.0%




        Very Large Large      Mid     Small
        40+ staff     10-39    5-9      0-4
Associations
                    By Total Revenue
$450
                        (in millions)
         $401
$400


$350


$300


$250


$200


$150                                    $134
                      $109
$100
                                 $59
 $50


  $-



       Very Large    Large       Mid    Small
        40+ staff    10-39       5-9    0-4
Association
                       Membership
500,000
           473,482
450,000

400,000

350,000

300,000

250,000
                       238,615
200,000

150,000

100,000
                                          86,067
 50,000                          32,114
     0



          Very Large   Large     Mid      Small
           40+ staff    10-39      5-9    0-4
Association
                     Employees
1,600
          1,450
1,400


1,200


1,000


 800


 600
                     460           502
                             419
 400


 200


   0



        Very Large   Large   Mid   Small
         40+ staff   10-39   5-9    0-4
Association
                       Payrolls
$120.0    $115.9
$100.0

 $80.0

 $60.0

 $40.0                  $30.3           $33.1
                                $21.4
 $20.0

   $-
         Very Large     Large    Mid    Small
         40+ staff      10-39     5-9    0-4
Association
 Meetings
Association
Exhibit Booths




Number of Exhibit Booths
Association
Meeting Attendance




  Number of Attendees
Summary

St. Louis based trade associations and
professional societies provide substantial
economic activity in St. Louis:
• Payrolls exceed $200 million
• Employ more than 2,800 people
• Engage nearly 1 million members
  worldwide
• Two-thirds of their meetings NOT in STL

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Association Economic Impact on St. Louis Region

  • 1. Economic Impact of St. Louis-based Associations Executive Summary of 2012 Market Research Project © 2013 STIAL
  • 2. About STIAL The St. Louis Institute for Association Leadership connects association leaders through ideas, collaboration and education that makes them, and their association, stronger.
  • 3. Our Mission • Stronger associations through stronger association leadership – Tip of the Week (700+ professionals) – Monthly meetings (30-40 leaders) – Brown bag sessions (key topics) – Special events (networking, education)
  • 4. Purpose of Study • Determine the economic impact of trade associations and professional societies located in the greater St. Louis region
  • 5. Highlights St. Louis based trade associations and professional societies are very diverse: • Very small: < $100,000 budgets & volunteer led • Very large: $20+ million budgets with 80+ paid staff • Local focus to global focus • Concentration of agricultural and medical organizations
  • 6. Summary St. Louis based trade associations and professional societies provide substantial economic activity in St. Louis: • Payrolls exceed $200 million • Employ more than 2,800 people • Engage nearly 1 million members worldwide
  • 7. Methodology • The economic impact study analyzed data from 74 St. Louis-based trade associations and professional societies • The data weighted and projected to reflect the 461 organizations based in the St. Louis area • It does NOT reflect not-for-profit charities, foundations or educational institutions
  • 8. Associations By Staff Size 90.0% 80.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 10.0% 5.0% 5.0% 0.0% Very Large Large Mid Small 40+ staff 10-39 5-9 0-4
  • 9. Associations By Total Revenue $450 (in millions) $401 $400 $350 $300 $250 $200 $150 $134 $109 $100 $59 $50 $- Very Large Large Mid Small 40+ staff 10-39 5-9 0-4
  • 10. Association Membership 500,000 473,482 450,000 400,000 350,000 300,000 250,000 238,615 200,000 150,000 100,000 86,067 50,000 32,114 0 Very Large Large Mid Small 40+ staff 10-39 5-9 0-4
  • 11. Association Employees 1,600 1,450 1,400 1,200 1,000 800 600 460 502 419 400 200 0 Very Large Large Mid Small 40+ staff 10-39 5-9 0-4
  • 12. Association Payrolls $120.0 $115.9 $100.0 $80.0 $60.0 $40.0 $30.3 $33.1 $21.4 $20.0 $- Very Large Large Mid Small 40+ staff 10-39 5-9 0-4
  • 15. Association Meeting Attendance Number of Attendees
  • 16. Summary St. Louis based trade associations and professional societies provide substantial economic activity in St. Louis: • Payrolls exceed $200 million • Employ more than 2,800 people • Engage nearly 1 million members worldwide • Two-thirds of their meetings NOT in STL