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Andrew Lewis
Digital Content Delivery Manager
Victoria and Albert Museum, London

linkd.in/andrewlewis

Technology projects -
What could possibly go wrong?




November 2012
Today’s mission...

 To reflect on types of recurring
   problems in tech projects

To leave with some ideas for your
strategies to defend against them
Format of this session

•   Review common technology project blockers

•   Describe some broad types of issue

•   Share experience of approaches & tactics

•   Audience participation

•   Questions
NOT in this session

•   Not project management theory

•   Nor detailed descriptions of change theory

•   Nowhere near enough time –
    Feel free to ask me stuff afterwards
First, some theory...
What is the nature of
technology projects?
The’re tricky!
OK, some theory...
Force Field Analysis (after Kurt Lewin)
Problems
                                                      Organisational technology gaps
            Dependence on key skilled staff
                    Measuring success at launch
                                                      Trying to copy success

                   Digitizing the analogue       Scope creep

                                  Performance                     Executive override

                        Brand control freakery
                                                               Personal opinion

         Building technology not services

                 Technical language confusion           No access to gatekeepers

                                                                 Poor scoping
                            Interdependence
   Multiple suppliers                                          Failing to design support

                                       Launching is succeeding
The stages
of a project
Need it
Design it
 Build it
Embed it (or stop it)
Sustainability   Integration


Product/Service    Scoping



Stakeholders      Governance
Wake up – it’s audience
  participation time
Solutions to governance issues
       Define and later defend your
                 terms of reference             SCOPE CREEP
     Do a powerholder/gatekeeper review
                                                          Executive override
   Only accept money that
    supports your strategy                 Free money
                                                                    Neigh-sayers
Document your sign off


 Be strategic about leading partnerships
                                           Joint projects

       Be clear about                                     Unrepresentative
        responsibilitie                                   personal opinion
                      s
                                           Brand control-freakery
     Define your technology
                                                        Unilateral tech
       governance process                               decision making
                                            Lack of agreement
 Have a technology strategy                 on aims
Solutions to integration issues
                                                      Multiple suppliers
      Rationalise your
  technology platform                Data formats
                                     don’t mix
 Use data driven models                                         Diverse
                                                                technologies
         Have a technology                                      don’t talk
                  road map
                                     Key staff in the process
                                     are not able to deliver
  Define your standards

      Go modular/incremental                   Maintenance demand
                                               becomes too large

   Scope against your
    technical strategy
                                             Dependence on
                                             uncontrolled tech
  Include staff structural changes
        needed in your spec/TOR
Solutions to sustainability issues
              Review and
                                             Measuring success at launch
       Rationalise portfolio
      Data driven
                                                 Scoping on non-representative
           model                                 prototype
       as default             Require a
                         business model
                                            Not scoping ongoing costs
Define product lifespan in scoping          for staff and support
  Conduct load testing
                                                 Reliance on obsolete
                                                 technologies
Review what can be outsourced
   as a commodity (e.g. Cloud)             Project staff leave
                                           who have critical knowledge
 Test for platform or vendor lock-in
                                                     Managing in-house
  Have a strategy for bespoke
development versus off-the-shelf          Building bespoke software
Solutions to avoid making rubbish services

 Faster, smaller changes                   Uncertainty of
                                           technological trends
      Use betas and
                                           Format dependence
            piloting
                                                  Trying to copy success

  Understand and involve                                 Thinking you’re special
              your users
                                             No-one uses the
                                             service/product
    Define lifespan
                       Define success in
                                advance              Believing your views
   Require data to                                 represent your audience’s
substantiate claims
                                              Building technology not services


       Short planning cycles                  Digitizing the analogue
Solutions to scoping issues
          Keep requirements
       functional not specific
                                             Failure to plan for
                                             maintenance
  Define the maintenance responsibility
                   and revenue budget
                                          Delays in agreeing
                                          requirements
    Be clear about
           sign-off
                                             Building bigger better versions
                                             of what you already have
Short planning cycles

                                            Trying to do everything
       Scope within your technology
                            strategy



    Make business case                        Technical language confusion
Solutions to stakeholder issues

  Establish good staff relationships       Unrepresentative
                                           personal preferences

    Do user testing
                                                  User expectations are
                                                  not achievable
            Use audience behaviour
                      data evidence          Technical language confusion

                                                              Late requests
 Be clear about your strategy
                                                              for amendments

                                            User expectations are
           Communicate strategically        not achievable

                                                  Variation in interpretation
              Develop deflection tactics

                                                Resistance to change
Identify where the real power lies
Examples
Sustainability
V&A website landscape March 2012
Governance
Incremental continuous
     development
Evidence-based
communication
ail newsletter



 Twitter



ebook


 promotional module
Today’s mission...

 To reflect on types of recurring
   problems in tech projects

To leave with some ideas for your
strategies to defend against them
Andrew Lewis
           linkd.in/andrewlewis
           @rosemarybeetle




MCN 2012

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Technology Projects. What could possibly go wrong

  • 1. Andrew Lewis Digital Content Delivery Manager Victoria and Albert Museum, London linkd.in/andrewlewis Technology projects - What could possibly go wrong? November 2012
  • 2. Today’s mission... To reflect on types of recurring problems in tech projects To leave with some ideas for your strategies to defend against them
  • 3. Format of this session • Review common technology project blockers • Describe some broad types of issue • Share experience of approaches & tactics • Audience participation • Questions
  • 4. NOT in this session • Not project management theory • Nor detailed descriptions of change theory • Nowhere near enough time – Feel free to ask me stuff afterwards
  • 5.
  • 7. What is the nature of technology projects?
  • 10. Force Field Analysis (after Kurt Lewin)
  • 11. Problems Organisational technology gaps Dependence on key skilled staff Measuring success at launch Trying to copy success Digitizing the analogue Scope creep Performance Executive override Brand control freakery Personal opinion Building technology not services Technical language confusion No access to gatekeepers Poor scoping Interdependence Multiple suppliers Failing to design support Launching is succeeding
  • 12. The stages of a project
  • 13. Need it Design it Build it Embed it (or stop it)
  • 14. Sustainability Integration Product/Service Scoping Stakeholders Governance
  • 15.
  • 16. Wake up – it’s audience participation time
  • 17. Solutions to governance issues Define and later defend your terms of reference SCOPE CREEP Do a powerholder/gatekeeper review Executive override Only accept money that supports your strategy Free money Neigh-sayers Document your sign off Be strategic about leading partnerships Joint projects Be clear about Unrepresentative responsibilitie personal opinion s Brand control-freakery Define your technology Unilateral tech governance process decision making Lack of agreement Have a technology strategy on aims
  • 18. Solutions to integration issues Multiple suppliers Rationalise your technology platform Data formats don’t mix Use data driven models Diverse technologies Have a technology don’t talk road map Key staff in the process are not able to deliver Define your standards Go modular/incremental Maintenance demand becomes too large Scope against your technical strategy Dependence on uncontrolled tech Include staff structural changes needed in your spec/TOR
  • 19. Solutions to sustainability issues Review and Measuring success at launch Rationalise portfolio Data driven Scoping on non-representative model prototype as default Require a business model Not scoping ongoing costs Define product lifespan in scoping for staff and support Conduct load testing Reliance on obsolete technologies Review what can be outsourced as a commodity (e.g. Cloud) Project staff leave who have critical knowledge Test for platform or vendor lock-in Managing in-house Have a strategy for bespoke development versus off-the-shelf Building bespoke software
  • 20. Solutions to avoid making rubbish services Faster, smaller changes Uncertainty of technological trends Use betas and Format dependence piloting Trying to copy success Understand and involve Thinking you’re special your users No-one uses the service/product Define lifespan Define success in advance Believing your views Require data to represent your audience’s substantiate claims Building technology not services Short planning cycles Digitizing the analogue
  • 21. Solutions to scoping issues Keep requirements functional not specific Failure to plan for maintenance Define the maintenance responsibility and revenue budget Delays in agreeing requirements Be clear about sign-off Building bigger better versions of what you already have Short planning cycles Trying to do everything Scope within your technology strategy Make business case Technical language confusion
  • 22. Solutions to stakeholder issues Establish good staff relationships Unrepresentative personal preferences Do user testing User expectations are not achievable Use audience behaviour data evidence Technical language confusion Late requests Be clear about your strategy for amendments User expectations are Communicate strategically not achievable Variation in interpretation Develop deflection tactics Resistance to change Identify where the real power lies
  • 23.
  • 26. V&A website landscape March 2012
  • 27.
  • 29.
  • 30.
  • 31. Incremental continuous development
  • 32.
  • 33.
  • 35.
  • 36.
  • 37. ail newsletter Twitter ebook promotional module
  • 38. Today’s mission... To reflect on types of recurring problems in tech projects To leave with some ideas for your strategies to defend against them
  • 39. Andrew Lewis linkd.in/andrewlewis @rosemarybeetle MCN 2012

Editor's Notes

  1. Information scientist with 11 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.
  2. Change this but make I clear