What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
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What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
- 1. WHAT WOULD STEVE DO ? 10 lessons from the world’s most captivating presenters
- 2. Steve Jobs delivered some of the most awe-inspiring, memorable keynote presentations in history.
- 3. Scott Harrison’s remarkable presentations have helped raise $75,000,000 for charity: water in six years.
- 4. The typical Gary Vaynerchuk presentation features over 100 four-letter words, ZERO slides & at least one standing ovation.
- 5. Sadly, your presentations are not awe-inspiring; they’re yawn-inspiring.
- 6. Yawn-inspiring presentations don’t sell products.
- 7. Awe-inspiring presentations can move mountains.
- 8. Let the world’s most captivating presenters teach you how to move mountains.
- 9. Let the world’s most captivating presenters teach you how to move mountains. Or sell products.
- 10. Let the world’s most captivating presenters teach you how to move mountains. Or sell products. Or both.
- 11. TIP #1 Craft a story that captures both heart & mind.
- 12. Humans have been telling stories for thousands of years.
- 13. We don’t live our lives in bullet points. • I was born in the Ukraine in 1972. • My family left the Soviet Union in 1975. • In 1980, my brother Andrew was born (in the U.S.). • I won my first school Spelling Bee in 1981. • I graduated from high school in 1990. • I graduated from college in 1994. • Recently, I turned 41
- 14. We live our lives in images & stories.
- 15. A story has a beginning, a middle & an end.
- 16. A story has a beginning, a middle & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.
- 17. A story has a beginning, a middle & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
- 18. Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandma’s house again. A story has a beginning, a middle & an end.
- 19. A presentation is a visual story.
- 20. Movies are also visual stories.
- 21. Filmmakers don’t make movies without a script.
- 22. me. paper, rust with T rt Sta PowerPoint. not
- 23. Emotions make stories stick.
- 24. They’re like neon signs telling your brain, “REMEMBER THIS!”
- 25. When emotions are triggered, dopamine floods the brain.
- 26. Logic doesn’t flood the brain with dopamine, which is why logic alone doesn’t move mountains. rms nearly Smoking ha in the body n every orgaading cause & is the le ble death in of preventa the U.S.
- 27. TIP #2 Create slides that lead your audience to say “YES.”
- 28. Getting to “YES” means answering Why, How & What.
- 29. Getting to “YES” means answering Why, How, & What. why should I care?
- 30. Getting to “YES” means answering Why, How, & What. why should I care? how will this improve my life?
- 31. Getting to “YES” means answering Why, How, & What. why should I care? how will this what must I do? improve my life?
- 32. TIP #3 start by telling us WHY WE SHOULD CARE.
- 33. Start by telling us why we should care.
- 34. TIP #4 show us how your product WILL MAKE OUR LIVES BETTER.
- 37. TIP #5 USE SIMPLE LANGUAGE, FREE OF JARGONS.
- 38. simple. “1000 songs in your pocket.”
- 39. simple. jargon. “1000 songs in your pocket.” “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”
- 40. TIP #6 USE METAPHORS TO GIVE MEANING.
- 41. “ What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. STEVE JOBS ”
- 42. TIP #7 DITCH THE BULLET POINTS. PERMANENTLY.
- 43. STEVE JOBS NEVER USED BULLET POINTS.
- 44. NEVER.
- 45. Bullets are for guns & to-do lists —not presentations.
- 46. TIP #8 DON’T JUST TELL US. SHOW US.
- 47. Humans process images 60,000x faster than words.
- 48. Humans process images 60,000x faster than words. circle
- 49. Humans process images 60,000x faster than words. circle
- 50. We also recall information presented as images 6x more easily than text.
- 51. We also recall information presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 52. We also recall information presented as images 6x more easily than text. The set of points in a plane that are equidistant from a given point.
- 53. TIP #9 IT’S NOT A PRESENTATION. IT’S A PERFORMANCE.
- 55. FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON:
- 56. FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story
- 57. FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS building the slides
- 58. FOR YOUR NEXT 1-HOUR PRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS rehearsing 30 HOURS building the slides
- 59. TIP #10 THERE IS NO SHORTCUT TO EXCELLENCE.
- 60. GET MORE TIPS FROM STEVE,SCOTT & GARY: http://bit.ly/Z8Spem