Online Leading Brands Romanian 2011
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Cea de-a IV-a editie a studiului despre brandurile de pe piata romaneasca, asa cum sunt vazute de utilizatorii de Internet.
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Online Leading Brands Romanian 2011
- 1. Leading Brandsby Romanian Internet Users 2011gemiusAdHoc February 2011
- 2. About Gemius Our products: AdOcean - Publisher adserver gemiusDirectEffect - Effectiveness of online campaigns gemiusTraffic, gemiusHeatMap - Users Behavior gemiusAdHoc - Quantitative research gemiusFGI - Qualitative research Usability studies
- 3. About study 4th edition (2010, 2009, 2008) The results of the study are compared with the data obtained in 2010 and statistical differences were investigated. The study identifies the perception of the characteristics determining a leading and online brand. Two main goals were achieved as a result of the study: indication of the leading brands in various categories as perceived by the Romanian internet users finding out which are the most online present brands, in Romanian internet users opinion
- 4. Research method Data were gathered between 11th-20th January 2011 Invitations to take part in the survey were displayed on sites: eJobs.ro, Imedia, Rol.ro, Wall-Street, Corporate News and Digital 4. Target group of the study are Romanian internet users aged 18-45. The final sample (N) consists of 2337 questionnaires completed by Romanian internet users aged 18-45. Results of the study were presented with the use of an analytical weight, based on data concerning structure of the online population in terms of gender and age of internet users. The structural data was taken from the Omnibus study provided by Mercury Research.
- 7. It seems that Romanian internet users take less into consideration their peers opinion. It counts even less than a year before if the brand has a lot of fans or if it is widely known.
- 8. Overall the ranking of the most important features has not changed since 2010.Base:All respondents N=2337 Source: gemiusAdHoc, February 2011
- 10. Displaying a seamless online image has gained in importance.
- 11. The availability of the data on the internet has decreased compared to the 2011 readings.
- 12. This suggests that Romanian internet users are more demanding when it comes to the online image of a brand. Being online is a must, having a constantly improving image becomes more important as a value added feature.Base:All respondents N=2337 Source: gemiusAdHoc, February 2011
- 16. Personal Care – Online Presence Index Base: respondents to whom the block of questions concerning personal care was displayed (N=586) Source: gemiusAdHoc, February 2011
- 17. Banks & Insurance – Online Presence Index Base: respondents to whom the block of questions concerning banks/insurance was displayed (N=589) Source: gemiusAdHoc, February 2011
- 18. Auto – Online Presence Index Base: respondents to whom the block of questions concerning auto was displayed (N=555) Source: gemiusAdHoc, February 2011
- 19. Telecommunication – Online Presence Index Base: respondents to whom the block of questions concerning telecommunication was displayed (N=607) Source: gemiusAdHoc, February 2011
- 20. Contact Catalin Emilian, Operations Manager GEMIUS RESEARCH SRL Str. CezarBolliac Nr. 8, Ap.6, Sector 3, Bucuresti Phone: +40213233523 contact@gemius.ro