Validate Your MVP on Paper - Poornima Vijayashanker
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Poornima Vijayashanker, founder of BizeeBee and Femgineer, explains the value of validating your MVP on paper to avoid failed launches and produce successful products.
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Validate Your MVP on Paper - Poornima Vijayashanker
- 1. VALIDATE YOUR MVP ON PAPER Poornima Vijayashanker, @poornima, poornima@femgineer.com CEO & Founder, 1
- 2. INTRODUCTION 2 POORNIMA VIJAYASHANKER CEO & FOUNDER ‣ Duke University - Electrical Engineer & Computer Science ‣ R&D Engineer @ Synopsys ‣ Founding Engineer @ Mint.com ‣ Femgineer.com - Startup Methodologies 2
- 3. AGENDA 3 ‣ 2 Reasons Minimum Viable Products Fail ‣ Picking Features for a Minimum Viable Product ‣ Paper Prototyping ‣ Usability Testing 3
- 4. VALIDATE YOUR MVP ON PAPER 4 2 REASONS MVPS FAIL Supplemental Reading: 2 Reasons MVPs Fail 4
- 5. VALIDATE YOUR MVP ON PAPER 5 You jump into building... 5
- 6. VALIDATE YOUR MVP ON PAPER 6 1. You haven’t figured out how to provide a simple value proposition that differentiates your product from your competition. 6
- 7. VALIDATE YOUR MVP ON PAPER 7 2. You haven’t identified who the early adopter for the product is. 7
- 8. VALIDATE YOUR MVP ON PAPER 8 HOW TO ATTRACT EARLY ADOPTERS ‣ Identify and Research product of key competitors ‣ Interview people using competitors products ‣ Interview people not using competitors products Supplemental Reading:Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer 8
- 9. VALIDATE YOUR MVP ON PAPER 9 Who is the early adopter? - Find them! - Schedule an interview. - Sign them up to test your product. KNOW THY CUSTOMER BETTER THAN THY SELF Expose Problems Expose Competition What are ALL their problems? Who is the competitor? What are they currently using to How are they solving problem? solve their problems? What problems are they What can they not live without? creating? Why are they loved/hated? 9
- 10. VALIDATE YOUR MVP ON PAPER 10 Early adopters are people who aren’t using a competitor’s solution. 10
- 11. VALIDATE YOUR MVP ON PAPER 11 PICKING FEATURES FOR MINIMUM VIABLE PRODUCT Supplemental Reading: Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team to Understand Your Customer 11
- 12. VALIDATE YOUR MVP ON PAPER 12 Turn feedback from interviews into user stories. Then create a simple paper prototype based on a different value proposition. 12
- 13. VALIDATE YOUR MVP ON PAPER 13 USABILITY TESTING Explain the Set What are you Thank them product. expectations. testing. for their time. What you are Make them Setup a testing. comfortable. follow up. How they are helping. 13
- 14. VALIDATE YOUR MVP ON PAPER 14 14
- 15. VALIDATE YOUR MVP ON PAPER 15 TIPS TO DO THINGS QUICKLY 15
- 16. VALIDATE YOUR MVP ON PAPER 16 1. Try out a service like UserTesting.com. 2. Always keep leads in the loop! 16
- 17. REVIEW 17 ‣ 2 Reasons Minimum Viable Products Fail ‣ Picking Features for a Minimum Viable Product ‣ Paper Prototyping ‣ Usability Testing 17
- 18. VALIDATE YOUR MVP ON PAPER 18 Q&A 18
- 19. VALIDATE YOUR MVP ON PAPER 19 Office Hours Thursdays & Fridays 2pm PST Sign up for a 30 minute slot here! 19