3/4/13 #ProdMgmtTalk w/ Alex Cowan, CTO, Leonid Systems And Author

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Global Product Management Talk On Disrupting Enterprise Software And Corporate IT

Source: Global Product Management Talk
Dated: Feb. 27, 2013

Alex Cowan, CTO, Leonid Systems And Author, 'Starting a Tech Business' Discusses How To Disrupt
Enterprise Software And Corporate IT In Six Steps

San Francisco, CA - While 17-year-old's were creating hit mobile app's and Facebook was inventing the
great new American pastime, corporate IT and enterprise software remained relatively incremental,
plodding through release cycles in roughly the same fashion as they had decades prior. No more. The same
trends and tools that have dramatically raised the quality bar in consumer applications are doing the same
thing to corporate IT and enterprise software. If you haven't heard about 'design thinking' or 'Lean Startup'
you probably will soon. The big paradox about these two incredibly powerful ideas is that they're almost
universally liked, yet rarely practiced in full. The hardest part is getting started- the rest is easy.

Alex Cowan, CTO of Leonid Systems and author of 'Starting a Tech Business' will talk with host, Cindy F.
Solomon, about essentials of how to build an effective foundation for regular application of these ideas
within enterprise software and corporate IT environments on Monday, March 4, 2013 at the simultaneous
times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST
Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the
show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the
hashtag #ProdMgmtTalk.

Alex says, "I look forward to discussing what's currently happening in corporate IT and enterprise software
on the Global Product Management Talk. I think what you're going to see over the next couple of years is a
huge uptick in quality that will substantially affect internal users well as external customers- not to mention
the health of the companies providing these solutions."

Alex will be presenting on the AIPMM webinar series on Friday, March 8, 2013
http://www.aipmm.com/aipmm_webinars/2013/02/disrupting-enterprise-software-and-corporate-it-in-six-st
eps.php

http://youtu.be/HBlR5xV4Wow

About Alex Cowan
Alex is the CTO of Leonid Systems, an enterprise software startup with offices in the Bay Area,
Washington, Toronto and various points abroad. Leonid works with communications and SaaS providers on
innovative solutions to leverage and growth their franchise. He's also the Author of 'Starting a Tech
Business' (Wiley, 2012), a primer for non-engineers who want to up their game with the latest techniques
and foundations concepts in product development.
site: www.alexandercowan.com
email: acowan@alexandercowan.com
twitter: @cowanSF
LinkedIn: www.linkedin.com/in/alexcowan

About Global Product Management Talk
The Global Product Management Talk is a featured business podcast on the BlogTalkRadio network

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produced by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners
who want to teach, learn & network about what it takes to produce successful products in an open digital
environment inviting live participation. The transcript of Tweets and podcast are available following the
event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and
listen live by following http://www.blogtalkradio.com/prodmgmttalk

Global Product Management Talk: http://www.prodmgmttalk.com
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
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RSS http://bit.ly/IyCnJD
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Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com
-------------------
Brought to you this week by:

The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998,
promotes worldwide excellence in product management education and provides training, education,
certification and professional networking opportunities. With members in 65 countries, the AIPMM is the
Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials
localized for specific markets designed to meet the challenges of a constantly changing business landscape.
As the only professional organization that addresses the entire product lifecycle from inception to
obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle
East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional
conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the
Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager®
(CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified
Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and
provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
AIPMM News & Views email newsletter: http://www.aipmm.com/subscribe

--------------------------------------

Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. You can find them on the web at
sprint dot ly.

Sprint.ly is project management software that brings in the entire corporation to the software development
process by showing managers and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/

--------------------------------------

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TripAdvisor® is the world's largest travel site,* enabling travelers to plan and have the perfect trip.
TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning
features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel
community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews
and opinions.

"While we have been around for a while we act similar to a start-up – weekly releases and a get stuff done
mentality."
Contact for job opportunities:
jramcharan@tripadvisor.com

--------------------------------------

Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com

Music courtesy of Blame Sally. Performing at the Great American Music Hall in San Francisco on May
11th, 2013
http://www.BlameSally.com

Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production
of this document, possible errors and omissions are unintentional.

--- End ---

Email Click to contact author
Country United States
Industry Software, Technology
Tags enterprise software, corporate it, management, product management
Link http://prlog.org/12088060

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3/4/13 #ProdMgmtTalk w/ Alex Cowan, CTO, Leonid Systems And Author

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