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Does Hybrid Cloud Work?



      Five Stories of Success
with VMware-Based Hybrid Clouds
Let’s Get Acquainted
          Jake Robinson                                 Bryan Bond




             Solutions Architect                   Senior Systems Engineer
                  Bluelock                        eMeter, a Siemens Company



Moderator: Alicia Gaba, Marketing Manager at Bluelock                         2
Why Hybrid?

“Our Bluelock Virtual Datacenters look and act like an
extension of our own datacenter, and while the cost
savings have been beneficial, the development team
has more flexibility than ever and that means we can
create new options for our customers in the future.
We couldn’t be happier with the results of this
relationship.” - Bryan Bond
Senior systems administrator, Siemens (eMeter)
Primer 1



Hybrid cloud consumers

    Application owners,
  Infrastructure Owners
and Finding A Path to Cloud
Needs are different

   Role: Infrastructure Owner (IT)
   Objective: Efficiency
   Challenges:
       –   Pressured to be all things to all people
       –   Conflicting priorities
       –   Lack of resources
       –   World is changing

   Role: Application owner (Business unit)
   Objective: Agility
   Challenges:
       –   Not always a priority to IT
       –   Lack of control
       –   No visibility into technology costs
       –   Needs are always changing
We See Three Approaches to Building Cloud Infrastructures


1
    Walk before   Follows Virtualization Journey path…first target
    you run       low-hanging fruit and evolve from there…




2
    Pick a        Build out cloud infrastructure to serve a specific
    Project       project or effort




3
    Re-think      Transform entire infrastructure to a Cloud in
    everything    one shot
Primer 2


Hybrid Cloud Architectures
    Horizontal and Vertical
Hybrid Cloud
Horizontal workload placement
Private Cloud
                           Public Cloud




                Secure
Hybrid Cloud
Vertical workload placement options




        SaaS                 SaaS
How apps are moving around
Success Story #1



     |DevCentral
DevCentral Cloud Architecture
Virtual Datacenter Models
        Commit    Burst      Quality   Service




                                                 Service
                                             Quality
                                           Burst
 5100                                    Commit
        5125
               5200
                      5000
                                2000
Working together
      Business Unit                                                       Enterprise IT

• Lorem ipsum dolor sit                                            • Placerat et libero.
  amet, consectetur                                                  Pellentesque habitant
  adipiscing elit
                                                                   • Ut in felis vitae orci mattis
• Praesent quis consectetur
  mi                                                               • Quisque eget ligula at nisi
                                                      Agility   Control
                                                                     elementum pretiu
• Etiam nisi nunc, rutrum
  et iaculis



     http://www.flickr.com/photos/clearlyambiguous/                         http://www.flickr.com/photos/mcdett/
Success Story #2


  US based global
consumer electronics
   manufacturer
Management of multiple clouds



                  CONTROL PANEL




  PRIVATE CLOUD   PUBLIC CLOUD NON-CLOUD
Hybrid Cloud Management Tools




               vCloud Director
Workloads in motion



                      CONTROL PANEL




PRIVATE CLOUD         PUBLIC CLOUD    NON-CLOUD
TCO: Cost as a Consideration
    (Chargeback/Showback)


                       “Cost by Resource”




               Images from Bluelock Portfolio™
Making cost visible changes behavior!


                          “Cost by Application”




                   Images from Bluelock Portfolio™
Being extremely efficient

                       Manage Virtual Datacenter 1
Avoiding a bad user experience

                         Manage Virtual Datacenter 1
Success Story #3


   “Buying time”
(Fortune 500 Retail Grocery
          Chain)

 Best produce aisle, ever!
Migration between clouds
            Boomerang phenomena!


                    CONTROL PANEL




PRIVATE CLOUD       PUBLIC CLOUD    NON-CLOUD
Success Story #4


  “Lowering risk”
Fortune 500 Pharmaceutical
         Company

Keeping you alive and happy!
Lifetime of a workload


Scenario 1
- Successful application
- It takes off & investments/usage
continue at a rapid pace
Scenario 2
- Application is developed & continues
to be needed but no incremental
investments are needed
Scenario 3
- Application is developed but future
investment not continued because of
change in business priorities or
cancellation of project
Success Story #5
About
• eMeter is the leader in energy information
  management
• eMeter's suite of applications provide the
  fastest path to turning meter data into
  usable information for business units and
  customers.
• In January 2012, Siemens added eMeter
  Corporation to the Smart Grid Division of
  the Siemens Infrastructure & Cities
  Sector, creating eMeter, A Siemens
  Business.
eMeter’s Cloud Initiative
• eMeter needed to provide around the clock
  development and testing
   – Allow teams around the world to utilize a common
     infrastructure
   – Offer scalable infrastructure to meet customer needs
   – Needed to be based on VMware’s cloud architecture
     and technology
• Looked at public cloud to simplify IT operations
  and provide high security
• Initiative has now grown to serve training courses
  in a hybrid cloud environment
Why Bluelock?
• Experienced leader in the vCloud space
   – VMware vCloud® Datacenter Service Provider
   – At the time, they were positioned as a “Leader” in
     Gartner’s Magic Quadrant for Public Cloud IaaS (Dec
     2011)
   – Highly knowledgeable & experienced in vCloud
     Director for public and hybrid cloud
• Bluelock offered proper security accreditations and
  strong physical security & met eMeter’s need for
  control over security devices, alerts and audits
• Acted as a partner and advisor, not just an
  infrastructure provider
Cloud Deployment Technologies
• Began with Proof-of-concept environment
• eMeter is now deployed on 2 Bluelock Virtual
  Datacenters
  – Test/dev VDC
  – Training course VDC
• Use vCloud Director to manage the cloud
  infrastructure resources
• Bluelock Portfolio™
  – Enables visibility into current and planned usage,
    cost and analysis data
Benefits of VMware Hybrid Cloud

• Improved user experience and better
  performance
• Increased flexibility for development team
  and training courses
• Significant savings on capital outlay
• Access to new deployment options for
  customers
• Less worries about security
So, now what?

• What do you do with these stories of
  success?

• Where do you begin your successful
  hybrid cloud journey?




                                         33
Thank You for Your Time
Please join us for our next webinar

 “How to Plan Your 2013
Budget with Cloud in Mind”

    November 29, 2012
   1 p.m. ET/ 10 a.m. PT
                                      Find Jake on Twitter
 Registration is open now.              @JakeRobinson



                                                         34

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How Hybrid Cloud Works in Five Success Stories

  • 1. Does Hybrid Cloud Work? Five Stories of Success with VMware-Based Hybrid Clouds
  • 2. Let’s Get Acquainted Jake Robinson Bryan Bond Solutions Architect Senior Systems Engineer Bluelock eMeter, a Siemens Company Moderator: Alicia Gaba, Marketing Manager at Bluelock 2
  • 3. Why Hybrid? “Our Bluelock Virtual Datacenters look and act like an extension of our own datacenter, and while the cost savings have been beneficial, the development team has more flexibility than ever and that means we can create new options for our customers in the future. We couldn’t be happier with the results of this relationship.” - Bryan Bond Senior systems administrator, Siemens (eMeter)
  • 4. Primer 1 Hybrid cloud consumers Application owners, Infrastructure Owners and Finding A Path to Cloud
  • 5. Needs are different Role: Infrastructure Owner (IT) Objective: Efficiency Challenges: – Pressured to be all things to all people – Conflicting priorities – Lack of resources – World is changing Role: Application owner (Business unit) Objective: Agility Challenges: – Not always a priority to IT – Lack of control – No visibility into technology costs – Needs are always changing
  • 6. We See Three Approaches to Building Cloud Infrastructures 1 Walk before Follows Virtualization Journey path…first target you run low-hanging fruit and evolve from there… 2 Pick a Build out cloud infrastructure to serve a specific Project project or effort 3 Re-think Transform entire infrastructure to a Cloud in everything one shot
  • 7. Primer 2 Hybrid Cloud Architectures Horizontal and Vertical
  • 8. Hybrid Cloud Horizontal workload placement Private Cloud Public Cloud Secure
  • 9. Hybrid Cloud Vertical workload placement options SaaS SaaS
  • 10. How apps are moving around
  • 11. Success Story #1 |DevCentral
  • 13. Virtual Datacenter Models Commit Burst Quality Service Service Quality Burst 5100 Commit 5125 5200 5000 2000
  • 14. Working together Business Unit Enterprise IT • Lorem ipsum dolor sit • Placerat et libero. amet, consectetur Pellentesque habitant adipiscing elit • Ut in felis vitae orci mattis • Praesent quis consectetur mi • Quisque eget ligula at nisi Agility Control elementum pretiu • Etiam nisi nunc, rutrum et iaculis http://www.flickr.com/photos/clearlyambiguous/ http://www.flickr.com/photos/mcdett/
  • 15. Success Story #2 US based global consumer electronics manufacturer
  • 16. Management of multiple clouds CONTROL PANEL PRIVATE CLOUD PUBLIC CLOUD NON-CLOUD
  • 17. Hybrid Cloud Management Tools vCloud Director
  • 18. Workloads in motion CONTROL PANEL PRIVATE CLOUD PUBLIC CLOUD NON-CLOUD
  • 19. TCO: Cost as a Consideration (Chargeback/Showback) “Cost by Resource” Images from Bluelock Portfolio™
  • 20. Making cost visible changes behavior! “Cost by Application” Images from Bluelock Portfolio™
  • 21. Being extremely efficient Manage Virtual Datacenter 1
  • 22. Avoiding a bad user experience Manage Virtual Datacenter 1
  • 23. Success Story #3 “Buying time” (Fortune 500 Retail Grocery Chain) Best produce aisle, ever!
  • 24. Migration between clouds Boomerang phenomena! CONTROL PANEL PRIVATE CLOUD PUBLIC CLOUD NON-CLOUD
  • 25. Success Story #4 “Lowering risk” Fortune 500 Pharmaceutical Company Keeping you alive and happy!
  • 26. Lifetime of a workload Scenario 1 - Successful application - It takes off & investments/usage continue at a rapid pace Scenario 2 - Application is developed & continues to be needed but no incremental investments are needed Scenario 3 - Application is developed but future investment not continued because of change in business priorities or cancellation of project
  • 28. About • eMeter is the leader in energy information management • eMeter's suite of applications provide the fastest path to turning meter data into usable information for business units and customers. • In January 2012, Siemens added eMeter Corporation to the Smart Grid Division of the Siemens Infrastructure & Cities Sector, creating eMeter, A Siemens Business.
  • 29. eMeter’s Cloud Initiative • eMeter needed to provide around the clock development and testing – Allow teams around the world to utilize a common infrastructure – Offer scalable infrastructure to meet customer needs – Needed to be based on VMware’s cloud architecture and technology • Looked at public cloud to simplify IT operations and provide high security • Initiative has now grown to serve training courses in a hybrid cloud environment
  • 30. Why Bluelock? • Experienced leader in the vCloud space – VMware vCloud® Datacenter Service Provider – At the time, they were positioned as a “Leader” in Gartner’s Magic Quadrant for Public Cloud IaaS (Dec 2011) – Highly knowledgeable & experienced in vCloud Director for public and hybrid cloud • Bluelock offered proper security accreditations and strong physical security & met eMeter’s need for control over security devices, alerts and audits • Acted as a partner and advisor, not just an infrastructure provider
  • 31. Cloud Deployment Technologies • Began with Proof-of-concept environment • eMeter is now deployed on 2 Bluelock Virtual Datacenters – Test/dev VDC – Training course VDC • Use vCloud Director to manage the cloud infrastructure resources • Bluelock Portfolio™ – Enables visibility into current and planned usage, cost and analysis data
  • 32. Benefits of VMware Hybrid Cloud • Improved user experience and better performance • Increased flexibility for development team and training courses • Significant savings on capital outlay • Access to new deployment options for customers • Less worries about security
  • 33. So, now what? • What do you do with these stories of success? • Where do you begin your successful hybrid cloud journey? 33
  • 34. Thank You for Your Time Please join us for our next webinar “How to Plan Your 2013 Budget with Cloud in Mind” November 29, 2012 1 p.m. ET/ 10 a.m. PT Find Jake on Twitter Registration is open now. @JakeRobinson 34