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From ‘me’ towns to ‘we’ towns
After Portas, is there a recipe for successful centres?
What did the Portas review achieve?


 ‣ Positive 1: Interest. The future of
   the high street has never been
   higher on the public agenda.
 ‣ Positive 2: Action. Nearly 400 town
   teams set up to revive English
   town centres.
 ‣ Positive 3: Different thinking.
   ‘Once we create social capital in
   the heart of our communities, the
   economic capital will follow.’
                                         2
And what did it fail to achieve?


 ‣ Negative 1: Analysis. The review
   failed to consider the wider
   factors behind towns’ decline.
 ‣ Negative 2: Confusion. The
   review’s recommendations were a
   menu of options, not a strategy.
 ‣ Negative 3: Inadequate response.
   Small pots of government money
   and assistance designed to
   generate headlines, not change.
                                      3
So where do we go from here?
From me to we: the might of the small
Can small towns be engines of a new urbanism?
or is this how it has to be?

     ‘When you’re growing up in a
     small town
     you know you’ll grow down in a
     small town
     there is only one good use for a
     small town
     you hate it and you know you’ll
     have to leave...’
                                  Lou Reed
The problem with ‘me’ towns
a.k.a. the death spiral of ‘retail-led regeneration’


 ‘I want to park    ‘I want to      ‘I want to buy         ‘I’m a
my car outside     protect my          from big        consumer, don’t
the shop I want margins and           brands like       expect me to
     to visit’   income stream’     everyone else’       contribute’
Small towns with big hearts
How small (and not so small) places are demonstrating the
power of ‘we’
Totnes: the town that said no to Costa
‘If localism means communities have the right to decide what
happens in their towns, it’s time for planners to understand this
as well.’ ~ No to Costa campaign
Totally Locally: towns that say yes
‘If every adult in Calderdale spent just £5 per week extra in
local shops and businesses, it would mean an extra ÂŁ40m a year
going into our local economy.’ ~ Chris Sands, Totally Locally
Todmorden: ‘If you eat, you’re in’
‘We’ve seen people who never thought they had a chance get a
handle on their own future’ ~ Pam Warhurst
Hebden Bridge: owned by the community
‘We feel we are exploring a new form of public ownership, one
which looks back to 19th century models of mutuality and
self-help as well as forward to 21st century models.’ ~ Peter Hirst
Wigan: pushing local loyalty further
‘WiganPlus is about backing Wigan. It does this by offering
rewards for supporting your local community and local
businesses.’
JFDI urbanism: Townstock, High St Camp
‘I was really impressed by #highstcamp today. Crowd sourcing
and collective activism at its very best. 10/10.’ @BeepTreat,
Bristol
‘Townstock: Really inspiring stories of people using parks, shops
and streets to create places people want to live in.’
@mariaadebowale, London
How can we make it happen?
“High streets and town
centres that are t for the
21st century need to be
multifunctional social
centres, not simply
competitors for stretched
consumers.”
               ‘The 21st Century Agora’
A recipe for successful centres?
Four kinds of behaviour that enhance the uniqueness of places



  Support the    Act as citizens,       Prioritise      Become a
 local and the     not just as       producers, not   flaneur in your
 independent       shoppers         just consumers      own town
‘It’s the economy, stupid’
Four steps towards putting towns back on their feet



  Create easy    Love your local    Link the civic, Try to turn each
 access space     market, love     community and     ‘why?’ into a
 for start-ups    local traders      commercial        ‘why not?’
“The soul of the city - the strength
which makes it breathe, exist and
progress - resides in each one of
its citizens.”
            Jaime Lerner, mayor of Curitiba, Brazil
thank you

     more from me...
www.urbanpollinators.co.uk
 my blog: Living with Rats
  Twitter: @juliandobson

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From 'me' towns to 'we' towns

  • 1. From ‘me’ towns to ‘we’ towns After Portas, is there a recipe for successful centres?
  • 2. What did the Portas review achieve? ‣ Positive 1: Interest. The future of the high street has never been higher on the public agenda. ‣ Positive 2: Action. Nearly 400 town teams set up to revive English town centres. ‣ Positive 3: Different thinking. ‘Once we create social capital in the heart of our communities, the economic capital will follow.’ 2
  • 3. And what did it fail to achieve? ‣ Negative 1: Analysis. The review failed to consider the wider factors behind towns’ decline. ‣ Negative 2: Confusion. The review’s recommendations were a menu of options, not a strategy. ‣ Negative 3: Inadequate response. Small pots of government money and assistance designed to generate headlines, not change. 3
  • 4. So where do we go from here?
  • 5. From me to we: the might of the small Can small towns be engines of a new urbanism?
  • 6. or is this how it has to be? ‘When you’re growing up in a small town you know you’ll grow down in a small town there is only one good use for a small town you hate it and you know you’ll have to leave...’ Lou Reed
  • 7. The problem with ‘me’ towns a.k.a. the death spiral of ‘retail-led regeneration’ ‘I want to park ‘I want to ‘I want to buy ‘I’m a my car outside protect my from big consumer, don’t the shop I want margins and brands like expect me to to visit’ income stream’ everyone else’ contribute’
  • 8. Small towns with big hearts How small (and not so small) places are demonstrating the power of ‘we’
  • 9. Totnes: the town that said no to Costa ‘If localism means communities have the right to decide what happens in their towns, it’s time for planners to understand this as well.’ ~ No to Costa campaign
  • 10. Totally Locally: towns that say yes ‘If every adult in Calderdale spent just ÂŁ5 per week extra in local shops and businesses, it would mean an extra ÂŁ40m a year going into our local economy.’ ~ Chris Sands, Totally Locally
  • 11. Todmorden: ‘If you eat, you’re in’ ‘We’ve seen people who never thought they had a chance get a handle on their own future’ ~ Pam Warhurst
  • 12. Hebden Bridge: owned by the community ‘We feel we are exploring a new form of public ownership, one which looks back to 19th century models of mutuality and self-help as well as forward to 21st century models.’ ~ Peter Hirst
  • 13. Wigan: pushing local loyalty further ‘WiganPlus is about backing Wigan. It does this by offering rewards for supporting your local community and local businesses.’
  • 14. JFDI urbanism: Townstock, High St Camp ‘I was really impressed by #highstcamp today. Crowd sourcing and collective activism at its very best. 10/10.’ @BeepTreat, Bristol ‘Townstock: Really inspiring stories of people using parks, shops and streets to create places people want to live in.’ @mariaadebowale, London
  • 15. How can we make it happen?
  • 16. “High streets and town centres that are t for the 21st century need to be multifunctional social centres, not simply competitors for stretched consumers.” ‘The 21st Century Agora’
  • 17. A recipe for successful centres? Four kinds of behaviour that enhance the uniqueness of places Support the Act as citizens, Prioritise Become a local and the not just as producers, not flaneur in your independent shoppers just consumers own town
  • 18. ‘It’s the economy, stupid’ Four steps towards putting towns back on their feet Create easy Love your local Link the civic, Try to turn each access space market, love community and ‘why?’ into a for start-ups local traders commercial ‘why not?’
  • 19. “The soul of the city - the strength which makes it breathe, exist and progress - resides in each one of its citizens.” Jaime Lerner, mayor of Curitiba, Brazil
  • 20. thank you more from me... www.urbanpollinators.co.uk my blog: Living with Rats Twitter: @juliandobson