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National Black Public Relations Society WEB CAFÉ Seven Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry President,  Ministry Marketing Solutions PR Coach & Social Media Strategist, pro blogger and internet radio host  July 8, 2010
Welcome to the Web Café! Wynona Redmond,  President Deborah Hyman , Executive Vice President Moderator:  Dawn Roberts http://www.nbprs.org
Pam Perry Pam Perry  is president of  Ministry Marketing Solutions  and founder of the Detroit Chapter American Christian Writers Association. Known as the  Connector , Pam connects the right people for the right project at the right time.  A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of  Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named  Power Networker of the Year  by author, George Fraser, received the  Woman of Excellence Award  from  The Michigan Chronicle  and won a local  Emmy  as producer of  The Edge with Jeffrey Miller  TV show.  Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry.  Her love for social media comes out her passion for networking, sharing content and  and “guerilla marketing” through public relations to create buzz.  An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About Our Speaker
[object Object],[object Object],[object Object],[object Object],Today’s Learning Objectives
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For PR Pros, We Can Figure Anything OUT!
The Big Three in Social Media Social Media Jungle
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s on your mind? What’s happening?
Niche sites, specialized social networks Hit the Target in the Social Media Jungle
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t try to be everything to everybody
Save Time = Save Money Build Brand Equity Shortcuts/Favorite Tools to Make It All Pay Off
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do I do it all? Is it Possible? See the tools & shortcuts in use at  www.ministrymarketingsolutionsblog.com “ It’s About Engagement, Not Eyeballs” – Pam Perry, PR Coach
Got Questions? For More Information: Email: [email_address] Facebook: http://www.facebook.com/pamperryfanpage Twitter: http://www.twitter.com/pamperry LinkedIn: http://www.linkedin.com/in/pamperryprcoach   Youtube: http://www.youtube.com/pamperry1 Favorite Social Media Blogs: http://my.alltop.com/pamperry
For more information on national and chapter programs or to join, visit  www.nbprs.org Mark Your Calendar! Next Webinar: August 12 th Slide Title/ Subhead Thank You for Your Support

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Social Media Marketing by Pam Perry, PR coach

  • 1. National Black Public Relations Society WEB CAFÉ Seven Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry President, Ministry Marketing Solutions PR Coach & Social Media Strategist, pro blogger and internet radio host July 8, 2010
  • 2. Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
  • 3. Pam Perry Pam Perry is president of Ministry Marketing Solutions and founder of the Detroit Chapter American Christian Writers Association. Known as the Connector , Pam connects the right people for the right project at the right time. A PR expert and marketing coach for the past two decades, Pam spent 10 years in ad agencies and commercial media and the last 10 marketing nonprofits. She is o-author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry. Named a “PR Guru” by Publishers Weekly, Pam has worked with the Detroit Free Press, WNIC, McDonalds and Ford. She has worked in fund development for Joy of Jesus and The Salvation Army. The Detroit Free Press describes her as a “Marketing Whiz”. She was named Power Networker of the Year by author, George Fraser, received the Woman of Excellence Award from The Michigan Chronicle and won a local Emmy as producer of The Edge with Jeffrey Miller TV show. Pam was the founder of Blacks in Advertising, Radio & Television (BART), a nonprofit networking organization for African Americans in the media. Over 10 years, BART organized professional development meetings, career conferences and created a scholarship awards program to honor African American heroes in the media industry. Her love for social media comes out her passion for networking, sharing content and and “guerilla marketing” through public relations to create buzz. An honors graduate from Wayne State University with a B.A. in journalism, Pam, and husband, Marc and their daughter, live in metro Detroit. About Our Speaker
  • 4.
  • 5.
  • 6. The Big Three in Social Media Social Media Jungle
  • 7.
  • 8. Niche sites, specialized social networks Hit the Target in the Social Media Jungle
  • 9.
  • 10. Save Time = Save Money Build Brand Equity Shortcuts/Favorite Tools to Make It All Pay Off
  • 11.
  • 12. Got Questions? For More Information: Email: [email_address] Facebook: http://www.facebook.com/pamperryfanpage Twitter: http://www.twitter.com/pamperry LinkedIn: http://www.linkedin.com/in/pamperryprcoach Youtube: http://www.youtube.com/pamperry1 Favorite Social Media Blogs: http://my.alltop.com/pamperry
  • 13. For more information on national and chapter programs or to join, visit www.nbprs.org Mark Your Calendar! Next Webinar: August 12 th Slide Title/ Subhead Thank You for Your Support