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Nonprofit Content Strategy for Busy Orgs

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Kivi Leroux Miller
Kivi Leroux Miller

Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.

Business
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A Content Creation Strategy for a Busy Nonprofit Kivi Leroux Miller flickr.com/photos/teagrrl kivilm
The good old “print” days (circa 1995) were bad enough. flickr.com/photos/bramus
Then came website updates and email newsletters. flickr.com/photos/bramus
And now there’s social media. flickr.com/photos/bramus
What’s a poor nonprofit communicator to do? flickr.com/photos/ceeceeemmjay
Create something really good. flickr.com/photos/anantablamichhane
Then share it in lots of pieces. flickr.com/photos/chilie
And remix it into something new. flickr.com/photos/imcountingufoz
1 Be Genuine. flickr.com/photos/springfieldhomer
flickr.com/photos/noelzialee Show us the personal side of your work.
flickr.com/photos/katemere Take us back stage.
2 Be Generous. DAVE SAYS: If you give, you begin to live. flickr.com/photos/julioenriquez
flickr.com/photos/marcinmoga Think of communicating as gift giving.
flickr.com/photos/dnorman Empower us with how-tos.
3 Be Grateful. flickr.com/photos/kivimiller
Blow kisses to your supporters. flickr.com/photos/shawnzlea
Share your success with them. flickr.com/photos/dpstyles
You’ll still be overwhelmed . . . but you’ll be much happier. flickr.com/photos/bramus
And your supporters will be thrilled. flickr.com/photos/boynton
Get It Here flickr.com/photos/sekimura

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