Games (r)evolution - Lessons from gaming platform past
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[Inside Social Apps 2010 - San Francisco ] Hello everyone, my name is Sebastien de Halleux and what I’ll talk about over the next 30 minutes or so is about The Evolution of Games, and specifically lessons from gaming platforms past.. Most of today is about social games and the future of the game industry, so I wanted to take a step back and hypothesise what the past can potentially teach us about the future.
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Games (r)evolution - Lessons from gaming platform past
- 1. Games (r)evolution Lessons from gaming platforms past Sebastien de Halleux Playfish Co-Founder / VP BD EAi
- 2. Playfish creates social games part of the family 2
- 3. Physical Digital Products Services Solitary Social $$ upfront $$ ongoing 3
- 4. Before talking about the future Let’s rewind. 4
- 5. Games have grown through new platforms and hit titles $ (Bn) US Games Revenue (NPD) 25 20 15 10 5 0 1995 2000 2005 5
- 6. Another way to tell the story access barriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
- 7. “Moore’s law” of games industry access audience barriers 0 0 time time Video…
- 8. As platforms evolve, games surface snake java apps 8
- 9. As games evolve, brands surface 9
- 10. a short story 10
- 11. Top paid app in July 2008 iBeer by Hottrix Ent. 11
- 12. Top paid app of 2008 Koi Pond by The Blimp Pilots 12
- 13. Top grossing app of 2009 ? 13
- 14. 14
- 15. top 10 apps: 8 games, 7 brands
- 16. Friend-centric platforms 16
- 17. Internet : 16m to 1.8 Bn in 15 years 17
- 18. Online video: 0 to 150m (US) in 3y 18
- 19. Social Games: 0 to 200m in 2 years 19
- 20. Driven by social interaction 20
- 21. Reaching friends, not gamers 21 Photo credit: jay1441
- 22. More fun with friends
- 23. Social design online 23
- 24. Reaching users everywhere 24
- 25. Accelerating generations 17 yrs, 21 gens 1.5 yrs, 100+ gens 1993 2010 2008 2010
- 26. strong franchises large audience real friends fast iterations 26
- 27. Where next? 27
- 28. Thousands of small developers
- 29. Consolidate into a handful of leaders 29
- 30. Rise of the billion $ franchise GTA WoW Game X OR Game Y 15 12 100 200 million million million million boxes subs MAUs MAUs @ @ @ @ $60 $12 ¢80 ¢40 per per ARPU ARPU box month 30
- 31. 1.8 billion web users 100m MAUs game 200m 400m 400m monthly Facebook MAUs players MAUs Facebook Audience (r)evolution
- 32. Social: joining the magic circle? Avatar Modern Warfare 32
- 33. The demand curve again… access barriers PS3 Xbox3 60 Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
- 34. Likely industry trends access barriers 1. Brands on social networks 2. ‘Social games’ consolidation 3. No more ‘social games’ 4. Innovation & growth 0 10m 50m 100m 500m 1Bn audience
- 35. Thank you! Sebastien de Halleux Playfish Co-Founder / VP BD EAi