Remember that social media is an inbound type of marketing where you engage your audience You are attracting and pulling people to you based on your content (this is the whole purpose of social media). With social media you are the publisher and are creating content – it has to be engaging if you want people to come back to read more.Remember you want to Connect, Create and Engage!
Each social media site has a “culture” or focus attached to it. So before you begin on your journey, make sure you have set your goals, know your audience and focus your attention on the best impact then marshall your efforts.Anything you do in social media either adds to your value or takes away from it. So be very clear about what you want to achieve.A few best practices include:Being key word focused – remember you want to be found and without the right key word mix, your presence will go unnoticed.Know your target audience and build your network around that targetFocus attention on the best impact – watch out for the distractions do not let it becoming overwhelming – use control (hard to when you are having fun)Before we look at 4 of the social media sites let’s look at the types of social media available
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
Show hootsuite.com as an aggregator for adding content
Like any marketing program – take a look at what you are doing and decide a path – then measure, measure and measure the impact. If it does not work switch tactics
Talk about ElyseTager and others that put on courses