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Social Media – Evolving Your Organization ,[object Object],Dr. Bette Daoust,[object Object],May 15, 2010,[object Object],OurHealthIsFirst.com,[object Object]
What is Social Media?,[object Object],OurHealthIsFirst.com,[object Object]
What Social Media Can Mean,[object Object],Social media is everywhere – you have probably heard that facebook, twitter, YouTube and LinkedIn are places where you can get more business while connecting with others. Although this is true – it is only the beginning of what social media can mean to you, your business or your service club.Goals for using Social Media+ Increasing visibility for business/customers/events+ reader as collaborator,[object Object],+ remaining current, relevant and competitive,[object Object],+ keeping abreast of current events and projects,[object Object],OurHealthIsFirst.com,[object Object]
The Four Pillars of Social Media,[object Object],OurHealthIsFirst.com,[object Object]
Pillars that Create Value,[object Object],In Website terminology – there needed to be the three Es  (Educate, Entertain, and Ever changing) in order for the site to gain traffic, Social Media is not much different – with a few exceptions – it needs to be interactive!Social Media Pillars+ communication+ collaboration,[object Object],+ education,[object Object],+ entertainment,[object Object],OurHealthIsFirst.com,[object Object]
Social Networks,[object Object],OurHealthIsFirst.com,[object Object]
How Many are There?,[object Object],This is a list of social media sites that businesses, individuals and service clubs use to announce events, send invitations, and simply encourage participation This list is long and there are golden nuggets beyond the top 10 sites. What you use is entirely up to you and what you plan to accomplish, each site offers audience and focus differences.Top 10+ Facebook	 + MySpace,[object Object],+ YouTube		 + Flickr,[object Object],+ Twitter		 + iGoogle+ Linked In	 + Yahoo Groups,[object Object],+ Digg	 	 + Google GroupsMore sites and links+ published on team.OurHealthIsFirst.com,[object Object],OurHealthIsFirst.com,[object Object]
Audio is still alive,[object Object],Podcasts were the rage with everyone producing their own radio show. Although podcasts as important, they have also evolved to embrace far more than publishing your audio files to the web.Audio Ideas+ Podcast		 + iTunes,[object Object],+ Rhapsody	 + Podbean,[object Object],+ Audio Acrobat	 + Teleseminar,[object Object],+ WebEx		 + Virtual Meetings,[object Object],+ BlogTalkRadio	 + ShoutCast,[object Object],+ TalkShoe,[object Object],OurHealthIsFirst.com,[object Object]
What you See is what You Get,[object Object],Video can often be scary for most of us especially when we have not planned a budget for professional production. Well guess again, production is easy if you are well planned and have the right equipment – ask me and I will tell you that using a FLIP makes this so easy!Video Ideas+ YouTube		 + InfoTelly.com,[object Object],+ MetaCafe	 + Brightcove,[object Object],+ Google Video	 + Camtasia,[object Object],+ Viddler		 + Website (own),[object Object],+ Hulu		 + KickApps,[object Object],OurHealthIsFirst.com,[object Object]
Tactics that Work,[object Object],Let’s discuss the 5 major places using social media that can impact your organization. Remember that we have listed many different places to add your content. We will concentrate of these top 5.Video Ideas,[object Object],+ Twitter,[object Object],+ Facebook,[object Object],+ LinkedIn,[object Object],+ YouTube,[object Object],+ GeoSocial,[object Object],OurHealthIsFirst.com,[object Object]
Tactics that Work: Twitter,[object Object],[object Object]
Great place to generate leads
You need to be strategic by following and being followed (most people you follow will start following you)
Use the advanced search tool such as #small biz or #rotary or #entrepreneur to locate others
Remember you have to give value (80%) and get back (20%) later
Use re-tweet and share with others (collaboration) – it shows you are engaged
 You need to set up handles for your promos etc (look at Dell for example)
Used for short time offers
Use auto responders as well.OurHealthIsFirst.com,[object Object]
Tactics that Work: Facebook,[object Object],[object Object]
Consumer oriented
B2B is a lot tougher here
Create a FAN page but first understand why you want one
Fan pages take a lot of work
A  fan page will bring people to your special offers
You need to “catch” fans

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Social Media Presentation 05 15 10

Editor's Notes

  1. Remember that social media is an inbound type of marketing where you engage your audience You are attracting and pulling people to you based on your content (this is the whole purpose of social media). With social media you are the publisher and are creating content – it has to be engaging if you want people to come back to read more.Remember you want to Connect, Create and Engage!
  2. Each social media site has a “culture” or focus attached to it. So before you begin on your journey, make sure you have set your goals, know your audience and focus your attention on the best impact then marshall your efforts.Anything you do in social media either adds to your value or takes away from it. So be very clear about what you want to achieve.A few best practices include:Being key word focused – remember you want to be found and without the right key word mix, your presence will go unnoticed.Know your target audience and build your network around that targetFocus attention on the best impact – watch out for the distractions do not let it becoming overwhelming – use control (hard to when you are having fun)Before we look at 4 of the social media sites let’s look at the types of social media available
  3. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  4. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  5. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  6. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  7. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  8. Twitter – purely social although you can do business here. This is for anybody and any businessFacebook – mostly for personal chatter but you can use this for business by using groups (more later)LinkedIn – exclusively business – you can tell by the toneYouTube – not for everyone but it is ranked as the number two search engine behind Google – GeoSocial – very social and chatty but it is business oriented as you are listed as a business and people make comments
  9. Show hootsuite.com as an aggregator for adding content
  10. Like any marketing program – take a look at what you are doing and decide a path – then measure, measure and measure the impact. If it does not work switch tactics
  11. Talk about ElyseTager and others that put on courses