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#ACPA12 - Engaging FY Students on Facebook

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Engaging First-Year Students on Facebook Before, During, and After Orientation @tomkrieglstein #TOMATHY @kathy_petras
Poll How comfortable are you with using Facebook for your job? Fred Flintstone Mark Zuckerberg @tomkrieglstein #TOMATHY @kathy_petras
One Student’s Story (video removed) @tomkrieglstein #TOMATHY @kathy_petras
65% more 76% pre-orientation comfortable increased transition excitement @tomkrieglstein #TOMATHY @kathy_petras
93% of students have accounts: @tomkrieglstein #TOMATHY @kathy_petras
63% login everyday: @tomkrieglstein #TOMATHY @kathy_petras
5,000, 9,512 minutes per day 000,000 Years Per Day
STAFF STUDENTS 1. In person 1. Facebook 2. Phone 2. Texting 3. Inst. Email 3. IMing 4. Texting 4. Per. Email 5. IMing 5. Phone 6. Facebook 6. In person
98% of colleges have Pages: @tomkrieglstein #TOMATHY @kathy_petras
.36% Average Level of Page Engagement @tomkrieglstein #TOMATHY @kathy_petras
4 Myths of Social Media 1) It doesn’t cost anything 2) There’ll be instant payoff 3) You need to be on every tool 4) Social Media fixes a crappy “product” @tomkrieglstein #TOMATHY @kathy_petras
Q: How Many Facebook Pages Do You Manage/Oversee? @tomkrieglstein #TOMATHY @kathy_petras
History Current Usage @tomkrieglstein #TOMATHY @kathy_petras
Current Usage @tomkrieglstein #TOMATHY @kathy_petras
Current Usage @tomkrieglstein #TOMATHY @kathy_petras
History Current Usage Staffing / Managers Student Feedback @tomkrieglstein #TOMATHY @kathy_petras
Student Feedback 3 4 Scale of 1-5 Why Joined? 85 meet answer % 60 55 other questions % % students about BW meet BW questions people info answered @tomkrieglstein #TOMATHY @kathy_petras
Groups vs Pages @tomkrieglstein #TOMATHY @kathy_petras
Limitations • Facilitating Relationships • Individual Analytics • Top Down Control • Relevancy @tomkrieglstein #TOMATHY @kathy_petras
Additional Considerations Accessibility Community Standards Privacy / Information Shared Allowing for “Organicness” of Group @tomkrieglstein #TOMATHY @kathy_petras
“Organicness” @tomkrieglstein #TOMATHY @kathy_petras
Recommendations 1) Content For All Your Leaders 90-9-1 Rule ∑U edges e e We d e Longer Answers Simple Engagement 2) Maximize Your Time Hootsuite Hosts Repurpose 3) Tacking Success Likes Interactions @tomkrieglstein #TOMATHY @kathy_petras
Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
QUESTIONS thoughts? feelings? @tomkrieglstein #TOMATHY @kathy_petras

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#ACPA12 - Engaging FY Students on Facebook

  • 1. Engaging First-Year Students on Facebook Before, During, and After Orientation @tomkrieglstein #TOMATHY @kathy_petras
  • 2. Poll How comfortable are you with using Facebook for your job? Fred Flintstone Mark Zuckerberg @tomkrieglstein #TOMATHY @kathy_petras
  • 3. One Student’s Story (video removed) @tomkrieglstein #TOMATHY @kathy_petras
  • 4. 65% more 76% pre-orientation comfortable increased transition excitement @tomkrieglstein #TOMATHY @kathy_petras
  • 5. 93% of students have accounts: @tomkrieglstein #TOMATHY @kathy_petras
  • 6. 63% login everyday: @tomkrieglstein #TOMATHY @kathy_petras
  • 7. 5,000, 9,512 minutes per day 000,000 Years Per Day
  • 8. STAFF STUDENTS 1. In person 1. Facebook 2. Phone 2. Texting 3. Inst. Email 3. IMing 4. Texting 4. Per. Email 5. IMing 5. Phone 6. Facebook 6. In person
  • 9. 98% of colleges have Pages: @tomkrieglstein #TOMATHY @kathy_petras
  • 10. .36% Average Level of Page Engagement @tomkrieglstein #TOMATHY @kathy_petras
  • 11. 4 Myths of Social Media 1) It doesn’t cost anything 2) There’ll be instant payoff 3) You need to be on every tool 4) Social Media fixes a crappy “product” @tomkrieglstein #TOMATHY @kathy_petras
  • 12. Q: How Many Facebook Pages Do You Manage/Oversee? @tomkrieglstein #TOMATHY @kathy_petras
  • 13. History Current Usage @tomkrieglstein #TOMATHY @kathy_petras
  • 14. Current Usage @tomkrieglstein #TOMATHY @kathy_petras
  • 15. Current Usage @tomkrieglstein #TOMATHY @kathy_petras
  • 16. History Current Usage Staffing / Managers Student Feedback @tomkrieglstein #TOMATHY @kathy_petras
  • 17. Student Feedback 3 4 Scale of 1-5 Why Joined? 85 meet answer % 60 55 other questions % % students about BW meet BW questions people info answered @tomkrieglstein #TOMATHY @kathy_petras
  • 18. Groups vs Pages @tomkrieglstein #TOMATHY @kathy_petras
  • 19. Limitations • Facilitating Relationships • Individual Analytics • Top Down Control • Relevancy @tomkrieglstein #TOMATHY @kathy_petras
  • 20. Additional Considerations Accessibility Community Standards Privacy / Information Shared Allowing for “Organicness” of Group @tomkrieglstein #TOMATHY @kathy_petras
  • 21. “Organicness” @tomkrieglstein #TOMATHY @kathy_petras
  • 22. Recommendations 1) Content For All Your Leaders 90-9-1 Rule ∑U edges e e We d e Longer Answers Simple Engagement 2) Maximize Your Time Hootsuite Hosts Repurpose 3) Tacking Success Likes Interactions @tomkrieglstein #TOMATHY @kathy_petras
  • 23. Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
  • 24. Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
  • 25. Positive Interactions @tomkrieglstein #TOMATHY @kathy_petras
  • 26. QUESTIONS thoughts? feelings? @tomkrieglstein #TOMATHY @kathy_petras