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NWF's Social Media Habitat Exploration

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Danielle Brigida
Danielle Brigida

This document provides an overview of National Wildlife Federation's use of social media platforms. It discusses why NWF initially adopted social media to connect with wider audiences, and explores platforms like Facebook, Twitter, Flickr and blogs. It emphasizes the importance of listening on social media to understand audiences and engage them through sharing content, promoting events and communicating in a personal way. The document also provides best practices for social media use, including dedicating staff time to specific platforms and using analytics tools to track engagement.

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Exploring the Social Media Habitat A presentation for NWF’s fantastic Affiliates By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
Why Did We Originally Try Out Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence
Mixx Be Present Twitter Facebook Change.org MySpace
Exploring a Social Network:
The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Personal or Organizational?
Groups vs. Pages
Most Important: Be Yourself Promote your organization when you want to, but as a real person sharing an interesting link or story.
Cross-Post on Our Sites
More With • Create Events • Communicate with Colleagues • Join Like-minded Groups • Cross-promote Opportunities Freedigitalphotos.net Grow Your Presence!
Get to know a Microblogging Site:
What Does @NWF Tweet? • New Blog Entries • Random Facts • Breaking News • Program Info • Timely Events • Retweet • Reply to People
Communicating With People @username
Direct Messaging (DM) People on Twitter
Retweet (RT @username) What You Like
Hashtags or #yourterm
NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction
NWF Staff on Twitter Danielle Brigida @starfocus and @nwf Kristin Johnson @ksuzj and @nwf Anne Keisman @keisman and @greenhour Robin Broitman @rgbroitman David Mizejewski @Dmizejewski Jessica Jones @wildlife_watch Jan Nelsen @climateclass Libby Schleichert @EpSchleichert Jennifer Janssen @Juniperforest Ashleigh Poff @ashpoff Jen Fournelle @JenFour Dominique Burgunder-Johnson @dejae Christine Dorsey @christinenwf Jaime Matyas @ecosoccermom Rachel Faulkner @KisatchiePine Christy Leckburg @sunriseave Julia Marden @wildlifeaction Xarissa Holdaway @campusecology
Get to Know a Multimedia Sharing Site:
Engaging People With Users (Amateur and Pro) Can Upload Photos to their account and add them to groups. Discussion Boards Connection to NWF
Social Media = Listening Mike Bailey-Gates, Flickr
How to Listen: Search News Search Blogs Search Social Sites
is Your Friend • Google Analytics • Google Alerts • Google Reader Step 1: Listen
Analytics Pay Attention to Traffic Sources
Alerts Set up an alert for your topic Step 1: Listen
Reader Set up an RSS Reader
National Wildlife™ RSS Feed
Social Media Tracking Google Alerts RSS Readers -Bloglines Blog Searches -Google Reader Detail Searches -Technorati -Feedreader -Summize.com -Ice Rocket -Wordpress -Boardreader -Del.icio.us
Learn From Everything
Prairie Rivers Network
North Carolina Wildlife Federation
Groups and Chapters
Planning and Conservation League
Be Strategic With Your Time 9:00 – 9:15 for Outreach 10:00-10:30 for Twitter 11:00 – 11:45 for Facebook
Give People a Chance to Find You • Wikipedia Page • Linkedin Page • Flickr Group • Stumbleupon
What We Found… • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience
Questions? Danielle Brigida 703-438-6534 brigidad@nwf.org http://www.twitter.com/starfocus

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