***UPDATE: much of this content is now available in my book 'A User Guide to the Creative Mind'*** Find out more at: UserGuideToTheCreativeMind.com --- I did this talk for the Ogilvy Idea Shop. It was directed at small businesses, charities and organisations that need a little help with problem solving. This is a special slideshare version with additional text on the slides to explain them better. If you're the copyright holder for any of the images, please get in touch so that I can credit you or remove them.