How to successfully promote your website on the Internet
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These slides were presented at the SEO Campixx conference or Mar 9th, 2012.
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How to successfully promote your website on the Internet
- 1. How to successfully promote your website on the Internet ADVANCED WEB RANKING Philip Petrescu | CEO Download slides: bit.ly/awr-seocampixx
- 2. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? What can I do to outrank them? Am I going in the right direction?
- 3. Let’s choose a niche and a website For this presentation I have chosen a medium sized niche. Let’s see what it takes to conquer it. I will choose this website as the one I want to optimize
- 4. What are the biggest challenges for a SEO? ? Is my website ready to rank in the search engines?
- 5. Is my website ready to rank in search engines? Is my website accessible to search engines? This is the Website Auditor tool which crawls your website just like a search engine would.
- 6. Is my website ready to rank in search engines? Are my pages indexed by Google?
- 7. Is my website ready to rank in search engines? This looks like something I need to check out Are my pages indexed by Google?
- 8. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? ? How do I choose the right keywords for my site?
- 9. How do I choose the right keywords? High Are these keywords relevant Relevance to my website? Low High Competition Volume Commercial Value Find relevant keywords with low competition, high search volume and high commercial value
- 10. How do I choose the right keywords? High Will these keywords bring Relevance me enough targeted traffic? Low High Competition Volume Commercial Value Find relevant keywords with low competition, high search volume and high commercial value
- 11. How do I choose the right keywords? High Is the competition too strong for me? Relevance Low High Competition Volume Commercial Value Find relevant keywords with low competition, high search volume and high commercial value
- 12. How do I choose the right keywords? High Relevance Low High Competition Volume Commercial Do these keywords Value have enough commercial value? Find relevant keywords with low competition, high search volume and high commercial value
- 13. How do I choose the right keywords? High Relevance These are the Low High keywords you’re Competition looking for! Volume Commercial Value Find relevant keywords with low competition, high search volume and high commercial value
- 14. The Keyword Research Tool Keyword Research is not that hard if you’ve got your filters right.
- 15. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? ? Are my pages optimized for these keywords?
- 16. The most important on-page ranking factors Top 3 Ranking Factors: 1. Keyword usage in the page title
- 17. The most important on-page ranking factors Top 3 Ranking Factors: 1. Keyword usage in the page title 2. Keyword usage in the page content
- 18. The most important on-page ranking factors Top 3 Ranking Factors: 1. Keyword usage in the page title 2. Keyword usage in the page content 3. Keyword usage in the URL
- 19. The Content Optimization Report These are the main ranking factors that show if my content is optimized for this keyword.
- 20. Is my competitor’s landing page better optimized? Even the top optimized site is not perfect, so maybe I can get a competitive advantage here.
- 21. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? ? How strong is my competition?
- 22. How strong is my competition? It is very important to make sure I have a chance, otherwise I could spend months or even years trying to achieve the impossible. This is the Keyword Difficulty report that tells you how difficult it is to rank in this niche.
- 23. How strong is my competition? Could this be my weakness? Is my web page well optimized for this keyword?
- 24. How strong is my competition? How many external followed links to they have?
- 25. How strong is my competition? Compare the number of links with exact or partial match anchor text If my competitors get a lot more links than I do, I will never be able to beat them!
- 26. How strong is my competition? Compare the number of links with Find out how many links I get exact or partial match anchor text every month vs. the competition If my competitors get a lot more links than I do, I will never be able to beat them!
- 27. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? ? What can I do to outrank them?
- 28. The most important off-page ranking factors 1. Keyword usage in anchor text (from external links)
- 29. The most important off-page ranking factors 1. Keyword usage in anchor text 2. External link popularity (from external links) (quantity and quality of external links)
- 30. The most important off-page ranking factors 1. Keyword usage in anchor text 2. External link popularity (from external links) (quantity and quality of external links) 3. Diversity of link sources (links from many unique root domains)
- 31. The most important off-page ranking factors 1. Keyword usage in anchor text 2. External link popularity (from external links) (quantity and quality of external links) 3. Diversity of link sources 4. Trustworthiness of the domain (links from many unique root domains) (link distance from trusted domains)
- 32. I need to get quality links from high authority websites I have got to get me one of these! What are the most authoritative sites that my competitors have links from?
- 33. I need to get quality links from high authority websites How come I get no love from Google and these guys do? What are the most authoritative sites that my competitors have links from and I don't?
- 34. I need links with exact or partial match anchor text These are the best links my competitors have with this anchor text.
- 35. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? What can I do to outrank them? ? How do I know I am going in the right direction?
- 36. I need to compare my rankings with the competition
- 37. I need to see a quick overview of all my keywords Wouldn’t it be awesome to see a ranking overview across all my keywords? Which website is the most visible in the search engines results?
- 38. What is the visibility of my keywords in the search engines? The visibility score allows me to compare rankings for all my keywords
- 39. Who’s got the most rankings in the Top 10 results?
- 40. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? What can I do to outrank them? ? How do I know I am going in the right direction? Is that enough? Are we sure we’re going in the right direction?
- 41. How many people visit my website? Increasing the number of visitors will also increase my conversions.
- 42. How much money am I making so far? You can try increasing your conversion rate using Conversion Rate Optimization.
- 43. How many people reach my site searching for this keyword? This fake data is for demonstration purposes. Only the real owner has access to this data.
- 44. How much revenue is attributed to this keyword? This keyword is already bringing me sales. What if I would rank first? How much would I make?
- 45. What are the biggest challenges for a SEO? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? What can I do to outrank them? ? How do I know I am going in the right direction? But wait, aren’t we missing something important?
- 46. I need to share my content on social networks Social networks are beginning to play a big role in sharing content. Google search is using rich snippets to highlight content that that is written by well known authors and shared by your friends. Images from: Brian Solis - A click to action Good content is easily shared on social networks and can reach a very broad audience.
- 47. Who is winning the social battle? Are people sharing my content on social networks?
- 48. Do they mention my content on Twitter?
- 49. Do people like my content on Facebook?
- 50. Remember the 1990 world cup final against Argentina?
- 51. Tracking your success You can choose from 30 different metrics and create your own amazing chart.
- 52. How about seeing this data for my keyword? You can drill down to see the data for a search engine, a keyword, or a combination of the two.
- 53. Complete SEO Report Working in a SEO agency? Send this to your clients instead and they will thank you!
- 54. What have we accomplished? Is my website ready to rank in the search engines? How do I choose the right keywords for my site? Are my pages optimized for these keywords? How strong is my competition? What can I do to outrank them? Am I going in the right direction? Tools: Website Auditor, Keyword Research, Content Optimization, Keyword Difficulty Reports: Ranking, Linking, Analytics, Social, Ranking Overview, Complete SEO Report
- 55. Thank you! Do you have any questions? @philippetrescu www.advancedwebranking.com/blog philip@caphyon.com Advanced Web Ranking Download slides: bit.ly/awr-seocampixx
Editor's Notes
- Trick: find the keywords that are already bringing you traffic and rank between 5-20 (low hanging fruits – thanks to Richard Baxter from SEOGadget)
- One of the most frustrating things about getting links from different sources is when you get all these links from the same domain. Here you can actually see those links grouped by their domain name.
- Here I can actually drill down and see what domains are linking to my competitor with this anchor text.
- Are there any low hanging fruits?