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Technology and Knowledge Transfer under
the Open Innovation Paradigm
 A model and tool proposal to understand and enhance
    collaboration-based innovations applying semantic
              technologies, C-K Design Theory and TRIZ
The need and motivations
 Problems to capitalize and apply the knowledge and
skills behind expensive publicly funded research in
universities and other R&D institutions

 Missed collaboration potential and opportunities to
reduce duplicated efforts due to transactional costs to
identify partners in academia and the industry
The need and motivations
 Difficulties to translate the potential of hundreds of
active technology needs (already in the public domain)
into value. Some reasons are
fragmentation, information overflow and an inexistent
integrative approach for aggregating and matching
them with technology offers

 Lack of tools with a robust theoretical background to
help technology transfer officers and other innovation
agents to bring new technologies to the market
Problem contextualization

   UK is ranked as having the second-strongest research
    base in the world behind only the US. The UK also
    produces 8% of the world’s scientific papers and has a
    citation share of 12%, ranking second in the world,
    BUT in spite of that its commercialization results are
    very poor (as it happens in general in Europe)
   The public UK R&D spending is over £3.0 billion in
    2009-10 and is set to be 2.5% of GDP by 2014*
    meaning that the impact of that research and its ROI
    has to increase significantly to maintain the public
    support.
                                             Source: http://www.rcuk.ac.uk
Areas of study                                       Open Innovation
                                    Models &
                                    Paradigms
                                                       Technology &
                                                        Knowledge
                                                         Transfer
                 Management of
                  Innovation
                   processes     Innovation/Design    C-K Engineering
                                     Theories          Design Theory


                                    Methods &
                                                           TRIZ
Technology and                      Techniques
  Innovation
 Management
                                                     Semantic Analysis


                  Knowledge &                          Information
                                   Information
                   Information                       Aggregation and
                                 Technology Tools
                  Management                            Clustering


                                                       Data Mining



     Context        Domain              Area              Subject
Volume of publications per area and timeline

           Volume of publications indexed in ISI Web of Knowledge per
                                 topic per year

     450

     400

     350

     300

     250

     200

     150

     100

      50

       0



              Technology Transfer   Knowledge Transfer   Open Innovation
              C-K Design Theory     TRIZ
The traditional tech-transfer

                        Generation                                       Evaluation and Selection                                                       Technology Push                                   Transaction

                                                                       Evaluation of the                                                    Technology is
                                                                  discovery/invention and                                               “packed” to be offered
                                                                  its potential applications                                                in the market


                                                                                                If it has                                                             If there is
                                                                                              commercial                                                            an interested
                                                                                                  value                                                                  party



                                                                                                                  Application for a
                                                                         If it doesn’t                                                                                              Negotiations to
                                                                                                                   patent or other                                                                        Final transaction and
                                                                  have commercial prospects                                                                                     licence, sell or create
                                                                                                                      IP rights                                                                              exchange of IP
                       Research centre                                                                                                    If there is no interest                     an spin-off
Research Funding      infrastructure and   Scientific Discovery                                                                                 in the offer
                   accumulated knowledge
                                                                                                              Once IP is cleared
                                                                                                            it is possible to publish       Patent becomes part
                                                                  Scientific Publication                                                   of the passive portfolio
                                                                                                                                                    of IP



                   TTO usually does not                                       TTO offers support and expertise                                                                 Usually TTO is fully
                      get involved                                            in commercial evaluation and IP                                                              responsible for this process
Open innovation via brokers
Tech transfer meets open innovation

        Classic university technology transfer model                                                    Open innovation through innov. intermediaries



                Technology Push                                                                                      Technology Pull
                                                           Technology is
                                                           “packed” to be       Final transaction and
                                                            offered in the         exchange of IP
Researchers                                                     market

                                    If it has
                                  commercial
                                      value



                 If it doesn’t
                                                      If there is no interest
          have commercial prospects
                                                            in the offer                                                    Open innovation networks
                                                                                                                                                       Company
                            Scientific Publications
                                                                                                                                                       with a need
                                                        Passive patents
…Unfortunately the communication does not work properly



               Technology Push                                      Technology Pull
                                               Final transactions
Researchers                                    and exchanges of
                                                        IP



                                                                                             Company
                                                                                             with a need



                   Researchers

                                                                                                           Company
                                                                                                           with a need




              Researchers                                                 Open innovation networks
                                                                                                           Company
                                                                                                           with a need




                                                                                                     Company
                                 Researchers
                                                                               Company               with a need
                                                                               with a need
Research Question
Can an integrated theoretical
framework, composed by C-K design
theory, open innovation and TRIZ help to
understand and model a better approach
to systematically match technology needs
with technology offers?
RESOURCES FOR THIS STUDY

   Theories and models
     Open   Innovation  Overall paradigm
       The assumption    is that closed models of innovation are
        very limited and thus is important to understand how to
        effectively incorporate external sources of
        knowledge/technologies to solve organizational problems
        (In addition to internal R&D)
       The existence of the open innovation model for technology
        and knowledge transfer facilitates the identification of
        common barriers, implementation problems, best practices
        and existent tools
RESOURCES FOR THIS STUDY

   Theories and models
     C-K   Theory  Structure and framework
       Open  innovation lacks a robust theory and a higher level of
        abstraction that C-K theory can contribute with
       In the context of technology transfer the concept space can
        be understood as the technology requirements, while the
        knowledge space represent technology offers (expressed
        for example in patents)
       C  K and K  C “movements” are critical for technology
        transfer and they define the success (or not) of a process
        triggered by a new technology need
RESOURCES FOR THIS STUDY

   Theories and models
     TRIZ Model and tool for matching technology needs
     with technology offers
       Facilitatesusing analogies for clustering and identifying
        potential areas of matching
       It provides a good starting point to identify common
        problems (contradictions) and their solution principles
       There are several available tools that make use of its
        principles to solve problems starting from an specific
        “technology need”
RESOURCES FOR THIS STUDY

   Public Databases of Technology Needs
     Hundreds of   technology needs published every month
      in websites like www.innocentive.com,
      www.ninesigma.com and
      www.innovationexchange.com
      Classic example:
      “Damping Materials for Low-Frequency Vibrations: damping materials
      that can suppress low-frequency torque fluctuations and vibrations at
      a high-precision powertrain in electronic equipment.” Extract from
      ninesigma.com
RESOURCES FOR THIS STUDY
   Public Databases of Technology Offers
     Open scientific repositories of papers
     Funding agencies such as research councils and other
      governmental organizations are rapidly implementing
      opendata as a way of operation. This releases important
      amounts of new information about research projects
      with high potential impact
     Patent databases are by definition public and contain
      vast amounts of “solution principles”. More importantly
      some patents have already expired or do not apply in
      certain regions and they still contain valuable knowledge
      to use in a wide arrange of technology needs
RESOURCES FOR THIS STUDY

   Technical Tools
     Data Mining and Semantic Analysis
     Web Mashups (data aggregation from different online
      sources using RSS and indexing techniques)
     Searching and ranking algorithms to match needs with
      offers and provide an organize dashboard of alerts
      displaying areas of matching potential
THE DIFFICULT MIDDLE GROUND
“between C and K”

   One of the objectives is to explore the
    technical and social barriers in the technology
    transfer process. By doing so the proposed
    tool and model will incorporate those inputs
    in its design.
Recommendations
   SMEs should be provided with appropriate support to
    enable them to access the knowledge they require from
    home and abroad. Government could map key global
    communities of practice for the benefit of SMEs.
   Small firms should be helped to identify and use
    international agents.
   A register of global university expertise should be
    compiled.
   Firms need advice on effective network management.
   Government must continue to fund existing network
    support.
            Based on NESTA report “Sourcing knowledge for innovation” May 2010
The gaps between R, D and i
     offers                                            Innovations: Due to the need of
                                                       market expertise and
        needs                                          commercialization players usually
                                                       successful mainly in global
                                                       companies.
Development:                                                                               needs
Increasingly in high tech                 marketing
SMEs (ex spin offs).
Sometimes in big
corporations and
universities.                                                            Research: usually in
                            Engineering                                  Universities and
                             & design                                    Research Centres.
                                                                         Motivated by
                                                                         scientific curiosity
                                                Science + Eng            and disruptive
                                                                         discoveries.
                  needs
                 offers
                                             The full R&D + i potential is highly distributed
                                   and requires collaboration and co-creation to be exploit
Knowledge Sourcing Dynamics




               Source: NESTA report “Sourcing knowledge for innovation” May 2010
Tools and Methods for Tech Transfer

   Innovation intermediaries
   Open Innovation
   Technology transfer
   Knowledge transfer
   Creativity and innovation methods
   Spin outs
   New organizational structures

....Overall diagnosis is that they are not widely used
Innovation Intermediaries
   In this context innovation intermediaries play an
    important role to smooth the relationships and
    create bridges. Some examples of them are:
     Challenges and   Opportunities Platforms
       Technology needs  brokers
       Technology offers brokers

     Technology Transfer Offices

     Knowledge   Transfer/Exchange Offices
     Incubators and Innovation Centres

     Science, Technology and Innovation Parks
Coordination helped by a neutral hub increases
                   chances of discovery and matching


               Technology Push                                                   Technology Pull
Researchers
                                               Final transactions
                                               and exchanges of
                                                        IP


                                                                                              Company
                                                             Negotiations and                 with a need
                                                              collaboration
               Researchers
                                                                                                            Company
                                                                                                            with a need




                                                                                                                          Company
                                                                                                                          with a need
                        Researchers

                                                                                             Open innovation networks




                                                    Virtual hub for “discovery                                            Company
                                                          and matching”                                                   with a need
                                 Researchers                                                                Company
                                                                                             Company        with a need
                                                                                             with a need
Aggregated level


                                                          Concept Space                                Knowledge Space




                        Segmentation
                                                                               C1




                           CN1:
Integral view:                                     C2
                                                                   C9



                                                                   C3
                                                                                                     K→C
                                                                                                                      K(β)
                                                                                                                  correlations
                                                                                                                   needs-K

                                                                          C4                   C5

                                                                  C7
                                                                                                                  K(a) K(b)
New theoretical model




                        Feedback
                          CN2:
                                                             C8                  C6

                                                                         C11
                                                                                                                  K(Papers)

based on C-K design
                                             C10

                                                            C12                                                                K(e)
                                                                                                            K(c)       K(d)
                                                                                               C18



theory and TRIZ                               C13
                                                                  C14      C15




                        Speed
                        CN3:
                                                                                 C17

                                                              C16
                                                                                                             K(f)
                                                                                                                        K(g)

                                                                                                                  K(Patents)

                                                                                                           K(i)
                         Clusters of needs                                                                                 K(h)
                                                                        CN 3

                                                   CN 1
                               (T=2)



                                                                                                                  K(N1, N2,
                                                                                                                  N3) new
                                                                                        CN 2




                              The visualization show Cs at two different stages. The
                            smaller nodes represent individual needs in T=1 while the
                             big nodes represent clustered groups of needs ready to
                            be matched with relevant K in T=2. The clusters “Speed”,
                              “Feedback” and “Segmentation” are only examples of
                                  underlying common problems for those needs.
Tool Objectives
   Describe alternative and more efficient ways to:
     Aggregate and map needs, generating clusters of
      similar emerging problems.
     Map knowledge and the experts behind it.

     Create meaningful relationships between sets of
      needs and knowledge to provide clues about relevant
      technologies, methods or experts that could solve the
      problem
Tool Proposal
    Systematically match technology needs with technology and knowledge
    sources and the experts behind the knowledge.
   Aggregate technology needs into one common feed.
   Group technology needs into clusters with common underlying solution
    principles.
   Aggregate and index the different sources of knowledge and technologies
    in a relational database (including author, location, citations.
         Scientific publications (ie papers), patents, explicit technology offers,
          governmentally funded research projects.
   Cluster knowledge and technologies into common categories related with
    solution principles.
   Match needs and offers into a dashboard with alerts and filters.
Potential Beneficiaries
Tool challenges and potential solutions

   How to cluster groups of
    needs:
       Via semantic data mining
        keywords are indentified.
        Relationships are
        established based on the
        proximity of the problems
        extracted from the analysis
        of knowledge trees from
        sources such as wikipedia.
        (Image shows example
        based on the keyword
        “nanotechnology”
Tool challenges and potential solutions

   How to aggregate sources of technology and
    knowledge:
     Using analogies based on known solution principles (as in
      TRIZ), sources of knowledge/technologies will be grouped
      under branches of K fitting similar patterns.
     To expand and dynamically update solution principles,
      the dataset of K will be compared with patent claims to
      deduce known and new underlying solution principles
      present on the body of the patent and linking them back
      to groups of knowledge.
     This process will be reinforced with the same technique
      explained in the case of technology needs.
Tool challenges and potential solutions

   How to probabilistically match needs with offers:
       Having the groups of K and C well defined and
        established using proximity filters to find nearest and
        cost effective sources of knowledge/technology will
        be possible to generate a dashboard with probabilistic
        alerts.

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Technology and Knowledge Transfer Under the Open Innovation Paradigm

  • 1. Technology and Knowledge Transfer under the Open Innovation Paradigm A model and tool proposal to understand and enhance collaboration-based innovations applying semantic technologies, C-K Design Theory and TRIZ
  • 2. The need and motivations  Problems to capitalize and apply the knowledge and skills behind expensive publicly funded research in universities and other R&D institutions  Missed collaboration potential and opportunities to reduce duplicated efforts due to transactional costs to identify partners in academia and the industry
  • 3. The need and motivations  Difficulties to translate the potential of hundreds of active technology needs (already in the public domain) into value. Some reasons are fragmentation, information overflow and an inexistent integrative approach for aggregating and matching them with technology offers  Lack of tools with a robust theoretical background to help technology transfer officers and other innovation agents to bring new technologies to the market
  • 4. Problem contextualization  UK is ranked as having the second-strongest research base in the world behind only the US. The UK also produces 8% of the world’s scientific papers and has a citation share of 12%, ranking second in the world, BUT in spite of that its commercialization results are very poor (as it happens in general in Europe)  The public UK R&D spending is over £3.0 billion in 2009-10 and is set to be 2.5% of GDP by 2014* meaning that the impact of that research and its ROI has to increase significantly to maintain the public support. Source: http://www.rcuk.ac.uk
  • 5. Areas of study Open Innovation Models & Paradigms Technology & Knowledge Transfer Management of Innovation processes Innovation/Design C-K Engineering Theories Design Theory Methods & TRIZ Technology and Techniques Innovation Management Semantic Analysis Knowledge & Information Information Information Aggregation and Technology Tools Management Clustering Data Mining Context Domain Area Subject
  • 6. Volume of publications per area and timeline Volume of publications indexed in ISI Web of Knowledge per topic per year 450 400 350 300 250 200 150 100 50 0 Technology Transfer Knowledge Transfer Open Innovation C-K Design Theory TRIZ
  • 7. The traditional tech-transfer Generation Evaluation and Selection Technology Push Transaction Evaluation of the Technology is discovery/invention and “packed” to be offered its potential applications in the market If it has If there is commercial an interested value party Application for a If it doesn’t Negotiations to patent or other Final transaction and have commercial prospects licence, sell or create IP rights exchange of IP Research centre If there is no interest an spin-off Research Funding infrastructure and Scientific Discovery in the offer accumulated knowledge Once IP is cleared it is possible to publish Patent becomes part Scientific Publication of the passive portfolio of IP TTO usually does not TTO offers support and expertise Usually TTO is fully get involved in commercial evaluation and IP responsible for this process
  • 9. Tech transfer meets open innovation Classic university technology transfer model Open innovation through innov. intermediaries Technology Push Technology Pull Technology is “packed” to be Final transaction and offered in the exchange of IP Researchers market If it has commercial value If it doesn’t If there is no interest have commercial prospects in the offer Open innovation networks Company Scientific Publications with a need Passive patents
  • 10. …Unfortunately the communication does not work properly Technology Push Technology Pull Final transactions Researchers and exchanges of IP Company with a need Researchers Company with a need Researchers Open innovation networks Company with a need Company Researchers Company with a need with a need
  • 11. Research Question Can an integrated theoretical framework, composed by C-K design theory, open innovation and TRIZ help to understand and model a better approach to systematically match technology needs with technology offers?
  • 12. RESOURCES FOR THIS STUDY  Theories and models  Open Innovation  Overall paradigm  The assumption is that closed models of innovation are very limited and thus is important to understand how to effectively incorporate external sources of knowledge/technologies to solve organizational problems (In addition to internal R&D)  The existence of the open innovation model for technology and knowledge transfer facilitates the identification of common barriers, implementation problems, best practices and existent tools
  • 13. RESOURCES FOR THIS STUDY  Theories and models  C-K Theory  Structure and framework  Open innovation lacks a robust theory and a higher level of abstraction that C-K theory can contribute with  In the context of technology transfer the concept space can be understood as the technology requirements, while the knowledge space represent technology offers (expressed for example in patents)  C  K and K  C “movements” are critical for technology transfer and they define the success (or not) of a process triggered by a new technology need
  • 14. RESOURCES FOR THIS STUDY  Theories and models  TRIZ Model and tool for matching technology needs with technology offers  Facilitatesusing analogies for clustering and identifying potential areas of matching  It provides a good starting point to identify common problems (contradictions) and their solution principles  There are several available tools that make use of its principles to solve problems starting from an specific “technology need”
  • 15. RESOURCES FOR THIS STUDY  Public Databases of Technology Needs  Hundreds of technology needs published every month in websites like www.innocentive.com, www.ninesigma.com and www.innovationexchange.com Classic example: “Damping Materials for Low-Frequency Vibrations: damping materials that can suppress low-frequency torque fluctuations and vibrations at a high-precision powertrain in electronic equipment.” Extract from ninesigma.com
  • 16. RESOURCES FOR THIS STUDY  Public Databases of Technology Offers  Open scientific repositories of papers  Funding agencies such as research councils and other governmental organizations are rapidly implementing opendata as a way of operation. This releases important amounts of new information about research projects with high potential impact  Patent databases are by definition public and contain vast amounts of “solution principles”. More importantly some patents have already expired or do not apply in certain regions and they still contain valuable knowledge to use in a wide arrange of technology needs
  • 17. RESOURCES FOR THIS STUDY  Technical Tools  Data Mining and Semantic Analysis  Web Mashups (data aggregation from different online sources using RSS and indexing techniques)  Searching and ranking algorithms to match needs with offers and provide an organize dashboard of alerts displaying areas of matching potential
  • 18. THE DIFFICULT MIDDLE GROUND “between C and K”  One of the objectives is to explore the technical and social barriers in the technology transfer process. By doing so the proposed tool and model will incorporate those inputs in its design.
  • 19. Recommendations  SMEs should be provided with appropriate support to enable them to access the knowledge they require from home and abroad. Government could map key global communities of practice for the benefit of SMEs.  Small firms should be helped to identify and use international agents.  A register of global university expertise should be compiled.  Firms need advice on effective network management.  Government must continue to fund existing network support. Based on NESTA report “Sourcing knowledge for innovation” May 2010
  • 20. The gaps between R, D and i offers Innovations: Due to the need of market expertise and needs commercialization players usually successful mainly in global companies. Development: needs Increasingly in high tech marketing SMEs (ex spin offs). Sometimes in big corporations and universities. Research: usually in Engineering Universities and & design Research Centres. Motivated by scientific curiosity Science + Eng and disruptive discoveries. needs offers The full R&D + i potential is highly distributed and requires collaboration and co-creation to be exploit
  • 21. Knowledge Sourcing Dynamics Source: NESTA report “Sourcing knowledge for innovation” May 2010
  • 22. Tools and Methods for Tech Transfer  Innovation intermediaries  Open Innovation  Technology transfer  Knowledge transfer  Creativity and innovation methods  Spin outs  New organizational structures ....Overall diagnosis is that they are not widely used
  • 23. Innovation Intermediaries  In this context innovation intermediaries play an important role to smooth the relationships and create bridges. Some examples of them are:  Challenges and Opportunities Platforms  Technology needs brokers  Technology offers brokers  Technology Transfer Offices  Knowledge Transfer/Exchange Offices  Incubators and Innovation Centres  Science, Technology and Innovation Parks
  • 24. Coordination helped by a neutral hub increases chances of discovery and matching Technology Push Technology Pull Researchers Final transactions and exchanges of IP Company Negotiations and with a need collaboration Researchers Company with a need Company with a need Researchers Open innovation networks Virtual hub for “discovery Company and matching” with a need Researchers Company Company with a need with a need
  • 25. Aggregated level Concept Space Knowledge Space Segmentation C1 CN1: Integral view: C2 C9 C3 K→C K(β) correlations needs-K C4 C5 C7 K(a) K(b) New theoretical model Feedback CN2: C8 C6 C11 K(Papers) based on C-K design C10 C12 K(e) K(c) K(d) C18 theory and TRIZ C13 C14 C15 Speed CN3: C17 C16 K(f) K(g) K(Patents) K(i) Clusters of needs K(h) CN 3 CN 1 (T=2) K(N1, N2, N3) new CN 2 The visualization show Cs at two different stages. The smaller nodes represent individual needs in T=1 while the big nodes represent clustered groups of needs ready to be matched with relevant K in T=2. The clusters “Speed”, “Feedback” and “Segmentation” are only examples of underlying common problems for those needs.
  • 26. Tool Objectives  Describe alternative and more efficient ways to:  Aggregate and map needs, generating clusters of similar emerging problems.  Map knowledge and the experts behind it.  Create meaningful relationships between sets of needs and knowledge to provide clues about relevant technologies, methods or experts that could solve the problem
  • 27. Tool Proposal Systematically match technology needs with technology and knowledge sources and the experts behind the knowledge.  Aggregate technology needs into one common feed.  Group technology needs into clusters with common underlying solution principles.  Aggregate and index the different sources of knowledge and technologies in a relational database (including author, location, citations.  Scientific publications (ie papers), patents, explicit technology offers, governmentally funded research projects.  Cluster knowledge and technologies into common categories related with solution principles.  Match needs and offers into a dashboard with alerts and filters.
  • 29. Tool challenges and potential solutions  How to cluster groups of needs:  Via semantic data mining keywords are indentified. Relationships are established based on the proximity of the problems extracted from the analysis of knowledge trees from sources such as wikipedia. (Image shows example based on the keyword “nanotechnology”
  • 30. Tool challenges and potential solutions  How to aggregate sources of technology and knowledge:  Using analogies based on known solution principles (as in TRIZ), sources of knowledge/technologies will be grouped under branches of K fitting similar patterns.  To expand and dynamically update solution principles, the dataset of K will be compared with patent claims to deduce known and new underlying solution principles present on the body of the patent and linking them back to groups of knowledge.  This process will be reinforced with the same technique explained in the case of technology needs.
  • 31. Tool challenges and potential solutions  How to probabilistically match needs with offers:  Having the groups of K and C well defined and established using proximity filters to find nearest and cost effective sources of knowledge/technology will be possible to generate a dashboard with probabilistic alerts.