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Social Media Consistency,[object Object],Multiple Messages Mean Multiple Mistakes,[object Object],Pamela Reilly, Naturopath,[object Object]
Agenda,[object Object],1. Introduction,[object Object],2. Getting Started,[object Object],3. Maintaining the Course,[object Object],4. Avoiding Disaster,[object Object],5. Specific Tools,[object Object]
Introduction,[object Object]
What’s the Potential?,[object Object],Current social media statistics:,[object Object],Social Media has exceeded porn as the #1 activity on the web,[object Object],75% of homes with an internet connection use one or more social media networks on a daily basis,[object Object],Social media allows real-time contact with customers and potential customers,[object Object],Beauty is that they perpetuate your efforts,[object Object]
Getting started,[object Object]
Plan for Success!,[object Object],Don’t dive into the pool just because everyone else is,[object Object],Don’t hand social media activities to the first person who brings it up,[object Object],Have a social media plan!,[object Object],Goals,[object Object],Objectives,[object Object],Communication Plan,[object Object],Strategy,[object Object]
Nitty Gritty Details,[object Object],Don’t extend yourself too thinly,[object Object],Carefully craft profiles and then modify frequently,[object Object],Experimentation is ok, but do it strategically,[object Object],Monitor and learn from your competitors,[object Object],Add a Social Media Policy page to your website,[object Object],Important to build trust,[object Object]
Building Trust,[object Object]
The GOALS Model,[object Object],The GOALS Model:,[object Object],Goals: Identify what you want to accomplish,[object Object],Objectives: Specify how you will accomplish it,[object Object],Audience: Identify whom you are addressing,[object Object],Lineup: Identify who will participate and why,[object Object],Strategy:	Create a plan for managing 	ongoing efforts,[object Object]
Establishing Goals,[object Object],Identify why your organization is engaging in social media,[object Object],Possible goals:,[object Object],Increasing brand awareness,[object Object],Improving customer service,[object Object],Building customer relationships,[object Object],Driving users to blog and website,[object Object],Increasing sales,[object Object]
Creating Objectives,[object Object],Identify how you will accomplish your goals,[object Object],Create objectives that have measurable outcomes,[object Object],Re-evaluate objectives frequently,[object Object]
Putting it into Practice,[object Object],Amazing Twitter strategy document: http://bit.ly/brS32r,[object Object]
Identifying Audience,[object Object],Don’t make assumptions about your audience,[object Object],Use existing web and email analytics,[object Object],Consider secondary audiences,[object Object],Choose the appropriate social media network for your audience and communication style,[object Object]
Usage by Age,[object Object],Data courtesy of QuantCast,[object Object]
Usage by Education,[object Object],Data courtesy of QuantCast,[object Object]
Usage by Income,[object Object],Data courtesy of QuantCast,[object Object]
Creating a Lineup 1,[object Object],Don’t pawn it off on the intern,[object Object],Determine what your communication style will be:,[object Object],Purely professional and marketing-based,[object Object],Customer-service focused,[object Object],Personal and chatty,[object Object],Combination,[object Object],Decide how far to extend the social media team,[object Object]
Creating a Lineup 2,[object Object],Choose content posters based on your communication style and content calendar,[object Object],Add social media activities to job descriptions,[object Object],Specify posting guidelines for company and personal accounts,[object Object],Be honest about who is posting,[object Object],Set timeline on daily postinglimits,[object Object]
Develop a Strategy,[object Object],Create a strategy to meet your goals and objectives,[object Object],Document it and allow to evolve,[object Object],Include:,[object Object],Topics of communication,[object Object],Methods for increasing  exposure,[object Object],Tactics for increasing interaction,[object Object],Social Media tools to use,[object Object],Social Media calendar,[object Object],Metrics and analytics,[object Object]
Strategic Points,[object Object],Schedule content,[object Object],Create a definite plan for acquiring or creating new content,[object Object],Determine metrics and measures,[object Object],Watch for “soft” gains in knowledge,[object Object],Frequently re-evaluate goals and objectives,[object Object],Create an ongoing lessons learned log ,[object Object],Keep your interactions social,[object Object]
Maintaining the course,[object Object]
Forward Ho!,[object Object],Make sure social media activities remain a priority,[object Object],Keep social media calendar updated,[object Object],Re-evaluate goals and objectives frequently,[object Object],Social media messages may need to change as your company grows,[object Object],It’s not all about the numbers,[object Object]
Avoiding disaster,[object Object]
Plan for the Best,[object Object],Don’t exaggerate potential for disaster,[object Object],Have a “disaster recovery plan” in place,[object Object],Identify a first responder,[object Object],Identify an escalation process,[object Object],Identify a withdrawal point,[object Object],When responding:,[object Object],Respond quickly,[object Object],Make it personal,[object Object],Take it offline,[object Object]
Examples,[object Object]
Maintaining Consistency,[object Object],Monitor social media activities of all contributors,[object Object],Set up searches to track comments made about your brand ,[object Object],Quickly take action when needed,[object Object],Set schedule to modify social media plan,[object Object]
Specific tools,[object Object]
Facebook,[object Object],Known to have the largest user base of any social media application,[object Object],Create a Business Page pertinent to your organization,[object Object],Keep content unique / Limit cross posting,[object Object],Post at least once per day,[object Object]
Twitter,[object Object],Create searches to watch for communication shared about your company or topics of interest,[object Object],Post 2-3 times per day,[object Object],Closely monitor retweets and responses and respond quickly,[object Object]
Linked In,[object Object],New Company pages (in beta) allow companies to create profiles,[object Object],User base is highly educated,[object Object],User base wealthier than average,[object Object]
Other,[object Object],Integrate, integrate, integrate!,[object Object],Use management tools. Most allow management of multiple sites, analytics, etc.,[object Object],A few to consider:,[object Object],HootSuite: http://hootsuite.com,[object Object],Ping.fm: http://ping.fm,[object Object],ObjectiveMarketer: http://www.objectivemarketer.com/ ,[object Object]
Pamela’s Contact Information,[object Object],Feel free to contact Pamela via:,[object Object],Email: pamela@goodworkswellness.com,[object Object],Twitter:	@RawHealer	@PamelaReilly1,[object Object],@IndyAllergyFree,[object Object],Facebook:	GoodWorksWellness,[object Object],Pamela Reilly,[object Object],http://www.goodworkswellness.com,[object Object],Seminar attendees receive $10off an initial consultation,[object Object]

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Editor's Notes

  1. Stats from SysComm International, based on figures from 2008-2010Beauty is that your customers & followers will
  2. Goals: Broad, abstract. Broad enough that they will probably not be modified frequently. Objectives: Specific, measurable, the end to the means. May need to be modified continually.
  3. If needed, consider creating multiple accounts for specific aspects of your business, but don’t go crazy
  4. Goals: Broad, abstract. Broad enough that they will probably not be modified frequently. Objectives: Specific, measurable, the end to the means. May need to be modified continually.
  5. Add social media goals to individual employee goalsAdd social media activities to job descriptions
  6. S.M.A.R.T principle: Specific, Measurable, Attainable, Realistic, Timely.
  7. Specify guidelines for company account AND personal account
  8. Specify guidelines for company account AND personal account
  9. Add SM strategy and plan to existing corporate plans for marketing, HR, etc.SWOT: Strengths, Weaknesses, Opportunities, Threats
  10. Focus:Theme:Keywords:Events:Pay attention to customer interaction & then ACT ON IT
  11. 53% have master’s degree or higher; nation average is 33%