What is Biztegrity? Maintaining Integrity in Business
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The document discusses the concept of "Biztegrity", which refers to a business operating with integrity by having their actions and messaging accurately reflect their values. It provides several principles for maintaining integrity, such as discerning right from wrong, acting on that understanding even at personal cost, encouraging feedback, honoring commitments to past customers, keeping messaging clear and accurate, treating all employees with equal respect, and practicing what you preach by using your own products. Biztegrity is achieved when a business' offerings and customer service match what is portrayed in their communications.
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What is Biztegrity? Maintaining Integrity in Business
- 2. Alan K. Simpson “ If you have integrity, nothing else matters. If you don't have integrity, nothing else matters.” - Alan K. Simpson As quoted in Eyewitness to Power (2001) by David Gergen
- 3. Integrity requires (1) discerning what is right and what is wrong; (2) acting on what you have discerned, even at personal cost; and (3) saying openly that you are acting on your understanding of right from wrong. Integrity is not the same as honesty - Stephen L. Carter Yale Law professor and Author of Integrity (1996)
- 4. Trust Customers/clients want to do business with a company and product they can trust. Trust defined is assured reliance on the character, ability, strength, or truth of a business.
- 5. Feedback For continuous improvement of a company and product, the leader of an organization must be open to ideas for betterment. Listen to opinions and encourage feedback from all stakeholders (customers, team members, competitive space).
- 6. Maintain Loyalty Regardless of circumstances, do everything possible to gain the trust of past customer's and clients, particularly if something has gone awry. Do what you can to reclaim any lost business by honoring all commitments and obligations.
- 7. Current Messaging Constantly re-evaluate and re-iterate all content/media/messaging/pr for clarity, precision, relevance and accuracy in all internal, marketing, sales tools and outreach campaigns. Make sure they are current and do not misrepresent or misinterpret.
- 8. Continuous Conversation Remain involved in community-related issues and activities thereby demonstrating that your business is a responsible community contributor. In other words, stay involved in the conversation on AND off-line. It is a continuous conversation regardless of the place, time or technology.
- 9. Respect Everyone in the company is a sales person and responsible for customer service (including developers, financial and maintenance staff). Regardless of differences, positions, titles, ages, or other types of distinctions, always treat everyone with professional respect, courtesy and equality.
- 10. Eat your own dog food! Use your own products, implement your own technology and demonstrate your own advice. Walk the walk and do as you say and sell.
- 11. Walk in Your Customer’s Shoes Go undercover in your own company; Purchase your own products, Listen to your customers, Use your competitor’s products, Compare the vision (written crap) to the reality (what you see is what you get)
- 12. Biztegrity When the quality of your products, services and customer relations match the company’s messaging. When the product development procedures reflect feedback and constant response to the customers, end-users and market space.