Social i'd love to see at Google
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Some ideas sent to Google while interviewng for their Latin America Marketing Director position in February 2010!
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Social i'd love to see at Google
- 1. The Social I’d love to see -XDQ $JXGR *RRJOH $GYHUWLVLQJ 3URIHVVLRQDO MXDQSJDJXGR#JPDLOFRP )HEUXDU
- 2. I’d love to know what my best friends do and like. I have I have I have friends. activity sites. activities. 0RYLHV 0XVLF %RRNV *DPHV $SSV , OLNHG ERXJKW ZLVKHG RU UHYLHZHG 3ODFHV , YH EHHQ UHYLHZHG 3LFWXUHV 9LGHRV 1HZV , %UDQGV! OLNH 2WKHU VWUXFWXUHG LWHPV XQVWUXFWXUHG FRPPHQWV I’d love to easily find exact social matches – friends with same activity.
- 3. It would be great to see exact social matches while searching or browsing 3 social matches more social matches Elenice bought it more Luciano rated it 2470 Cesar wishes it 2470 Ads by 3 social matches more
- 4. And it would be great to see exact social matches associated with maps or mobile Gilt Restaurant social matches The owner invited us for the opening Nov 5th more £© §¤¨ §£¦¥¤ £¢¡ Elena ! § Alexandre was there Aug 16th more % $ $ # Our class reunion at Gilt Sep 1st more Gilt reopens Jun 9th more Awesome service Mar 24th more Extravaganza at Gilt April 17th more Ads by
- 5. Buzz is great to share and broadcast, but its data is unstructured and it is very hard to separate exact matches from noise. How do we get friends and activity sites to share structured activities with me? And how can I filter what is most important?
- 6. Solution: Make an easy, interesting and fun structured social experience Help me sort who is important and get us to share our structured public activities
- 7. Start from my point of view. I am the center of my world.
- 8. In my day-to-day, I interact with lots of people.
- 9. I’d love to know what my best friends do and like, but my world has so much noise! Who are my best friends? My 1,000+ contacts are not all the same – some are way more important… I really care more about what they do or say!
- 10. What if Google helps me organize my world – showing who is more important closer to me and making it easy to edit it? 3ULYDWH H[SOLFLW VW GHJUHH social graph VLPSOH YLVXDO FRQVROLGDWHG IURP VHYHUDO VRXUFHV DXWRPDWLFDOO sorted E LQWHUHVWLQWLPDF EDVHG RQ DGMXVWDEOH DOJRULWKP XVLQJ WSH RI FRQWDFW FKDQQHO IUHTXHQF DQG VKDUHG FRQQHFWLRQV 8VHU FDQ edit GDWD PDQXDOO sort GHILQLQJ IL[HG SRVLWLRQV tag, filter, display in different formats PZRUOGJRRJOHFRP
- 11. What if I can also drag into my world the things I do and like - my activity sites? 0RYLHV 0XVLF %RRNV *DPHV $SSV , OLNHG ERXJKW ZLVKHG RU UHYLHZHG 3ODFHV , YH EHHQ DQGRU UHYLHZHG 3LFWXUHV 9LGHRV DQG 1HZV , OLNH %UDQGV! 2WKHU VWUXFWXUHG 8QVWUXFWXUHG I choose ZKLFK VLWHV , LQFOXGH LQ 0 :RUOG DQG agree to share my structured activity data LQ WKHP ZLWK P FRQWDFWV Sites agree to share structured activity LWHP ,' DFWLYLW UDWLQJ FRPPHQWV WLPH WDJ PDNLQJ LW PXFK HDVLHU WR ILQG UHOHYDQW VRFLDO PDWFKHV 7KH EHQHILW IURP PRUH WUDIILF GDWD VKDUH RI DG UHYHQXHV
- 12. I would then be able to have a great automatic activity stream December 14th, 2009 Rated “My brother is a Panda” more Digged “Dave Barry 2009 Review” more Bought “Googled” more Reviewed “Wii Beatles” more Posted pictures of NY more Twitted “Snow in NY... more Abercrombie - with @Elena – Great sale... more Played McLean game more Gilt Restaurant NY - with @Elena – Great experience... more Rented “Avatar” more - Watched with @Lucas I can enrich the data with photos, music, ratings, details and feeds from other sources tagged with time, manually edit and add other experiences, and search the data. I can also use different formats, such as Celebrity Magazine, News, Biography, and Slideshow Only.
- 13. And I could have lots of new cool viral applications to play with My World data • What is cool among my best friends – real-time friends trends, item ratings • Who in town has activities, tastes most similar to mine • To whom I am important to – among top 100 • Where in the world have my friends last been spotted / Who is closer, further from me now / Who has crossed paths more often with me / travelled more, etc • Badges, stats, map paths for activities • Activities I will like – based on friends activity algorithm • Different displays for social graph VXFK DV LFRQV WKDW OLJKWHQ XS ZKHQ WKHUH LV D ELUWKGD RU QHZ DFWLYLW 53* JDPHV XVLQJ IULHQGV LPDJHV RU RWKHU GHJUHHV RI VRFLDO JUDSK • Obs: Some apps require minimum number of friends to be unlocked
- 14. Users get a nice value proposition • Investment: FORVH WR ]HUR DIWHU ORJJLQJ LQ XVHU FDQ JR WR 0 :RUOG DQG VHH KLVKHU H[LVWLQJ SULYDWH VRFLDO JUDSK DQG DFWLYLWLHV 6 EXLOW IURP LQIR DYDLODEOH LQ *RRJOH VLWHV 8VHU FDQ HDVLO HGLW HQULFK GDWD DQG DGG RWKHU VLWHV Alexandre was there Aug • Benefits: 16th more • Better searches PRUH Our class reunion at Gilt relevant information %HWWHU ZD WR view, manage Sep 1st more Gilt reopens Jun 9th more contacts and activities, reduce noise Awesome service Mar 2SSRUWXQLW WR help others, 24th more have fun with games, Extravaganza at Gilt April engage in conversations 17th more EH PRUH YLVLEOH DQG YDOXDEOH (DVLHU WR find better experiences OHYHUDJLQJ WKH The owner invited us for the RQHV IURP SHRSOH RX NQRZ opening Nov 5th more
- 15. Sites also get a nice value proposition • Investment: EDVLF H[FKDQJH RI GDWD • Benefits: 3 social matches more 6RFLDO 0DWFKHV LQFUHDVH YLVLELOLW DQG HQDEOH smart ads WKDW DWWUDFW traffic WR WKHLU VLWHV DQG GDWD WKDW KHOSV WR close sales and increase revenues *RRG PHUFKDQWV SURGXFWV VHUYLFHV ZLOO EH IRXQG faster social matches Ads by E PRUH FRQVXPHUV Elenice bought it more Get a Mastercard 9DOXDEOH UHOHYDQW VWUXFWXUHG LQVWDQW consumer feedback Black Ipsen lorum Luciano rated it # $ horum pocus 6HYHUDO RSSRUWXQLWLHV IRU www.VistaPrint.es/Carto esGratis # $ Cesar wishes it targeted promotions and additional advertising
- 16. Sites and Google exchange data using an algorithm that keeps data confidential • I include Amazon (and my structured activity there) in ‘My World’ • When I am logged in and browsing in Amazon and see an item, Amazon queries Google and both parties exchange information using an algorithm that allows each party to keep its information confidential • Amazon shares emails of people who also included Amazon on their worlds and purchased / rated / wished the same item – limited to country/region or user settings • Google shares emails of people who also included Amazon and are part of my social graph, sorted by intimacy • Output is a list of N social matches, sorted by intimacy, rest of the data is deleted. Data helps Amazon close the sale. • Conversely, when I am logged in and searching for an item in Google, Google queries Amazon, I can see that Amazon has N social matches and I click to see them, being led to Amazon’s site to see details.
- 17. And finally, Google also benefits a lot • Help many people with their most important info – their friends and life • Be the hub of social graphs and activities - more consumer, activities info and much better targeting possibilities – leading to personal CPC. • Strategic aggregator platform with high emotional impact • More traffic to Google sites – incentive to be logged-in
- 18. The Social I’d love to see: Summary • The best interface for my 1st degree social graph • Consolidating all my contacts ,0 SKRQH PDLO VLWHV DQG DXWRPDWLFDOO sorting them by interest/intimacy • Simple, Visual, Dynamic RYHU WLPH Editable • Fun RSHQ IRU RSWLQ UGSDUW DSSV DQG JDPHV December 14th, 2009 • The best interface for sharing activity streams • I choose sites WR EH SDUW RI 0 :RUOG DQG share my Rated “My brother is a Panda” more Digged “Dave Barry 2009 Review” more activities in them ZLWK IULHQGV LQ D structured way Bought “Googled” more Reviewed “Wii Beatles” more Posted pictures of NY • My Life Stream JHWV FRQVROLGDWHG DQG HDV WR HQULFK more Twitted “Snow in NY... more Abercrombie - with @Elena – Great sale... more ORWV RI SRVVLELOLWLHV IRU UGSDUW DSSV JDPHV Played McLean game more Gilt Restaurant NY - with @Elena – Great experience... more • Also fun • The best way for me to find exact ‘Social Matches’ • I start to see more ‘Matches’ DFWLYLWLHV , VKDUH ZLWK 064185D84C0B3@2A1@09)8(7'2 PIHG FE4 BT98SSRQ SHRSOH , OLNH ZKLOH VHDUFKLQJ RU EURZVLQJ 0DQ RSSRUWXQLWLHV IRU additional and better targeted advertising JHQHUDWLQJ DQG VKDULQJ UHYHQXH ZLWK SDUWQHU DFWLYLW VLWHV
- 19. The Social I’d love to see -XDQ $JXGR *RRJOH $GYHUWLVLQJ 3URIHVVLRQDO MXDQSJDJXGR#JPDLOFRP )HEUXDU