More Related Content Similar to Social Comfort Similar to Social Comfort (20) More from Thomas Vander Wal More from Thomas Vander Wal (20) Social Comfort1. Understanding Social Comfort to
Improve Social Tool Adoption
Thomas Vander Wal - InfoCloud Solutions, Inc.
24 March 2010
eXtension Webinar
13. Respect Comfort
Dependable Valued
Honest Treasured
Loved Believable
Consistent Etcetera...
15. 3 Parts of
Social Comfort
• Social Comfort with People
• Social Comfort with Tools
• Social Comfort with Content
19. Collaboration
Groups
Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
20. Collaboration
Groups
Traditional
Groupware Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
22. Paradox of Familiarity
• Familiarity through working together
• Familiarity through reputation
• Hallway familiarity
23. Building Comfort
with People
• Similar interest
• Similar life stories
• Similar experiences
24. Building Comfort with
People
• Sharing experiences
• One’s own experiences
• Saved the family farm
• Cancer survivor
25. Building Comfort with
People
• Empathetic
• Compassion
• Understanding of emotion
• Similar experiences
29. Be clear about issues
and list them up front
• “I am one of ‘them’”
• “I am paid staff”
31. Do profiles build bonds?
• Breadth of social possible connections
• Contextual disclosure
• Things in common between people
• Relevance of semi-private disclosure
40. What do the features
and functions of the
tools/service do?
41. Social Progressions
• Personal
• Ideas shared (sparks)
• Gathering of others with interests
(campfire)
• Broader interest gathering (bonfire)
• Honing for broad use and replications
(torch)
45. When people need to find
“others like me”
This is often the trigger
eroding fears around
social comfort
47. Externally Focussed
Social Empathy
• Sharing may hurt others
• Not wanting to “rock the boat”
• Whistle blowing concerns
50. Credit of Other’s Photos
• Commonwealth Club, by Steve Rhodes photo of Lowell
Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/