WordCamp Netherlands Keynote

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Brief discussion of: components for site success, user experience and analytics. Followed by a quick tips for social media optimization / engagement.

Technology Business

FIRST!

WordCamp NL, 6/11/2010
By Frederick Townes

ABOUT ME

 Founder: W3 EDGE, W3 MARKUP
 CTO: Mashable

 Co-host: WordPress Community Podcast

 Geek: In General

POLL, HAVE YOU OPTIMIZED FOR….

 search engines?
 conversions?

 social media (to drive page views,
engagement, etc)?
 performance?

QUICK TIPS
 Enable gzip compression (and minify)
 Use XFBML implementation for facebook plugins
 Use ShareThis and Tweetmeme, they provide
analytics
 Segment Traffic using Google Analytics Campaigns
to URLs you share and use FeedBurner if you don’t
already
 Add Facebook Open Graph meta tags to your posts
(plugin?)
 Want more? click WordPress Podcast link when you
see it each week right from your WordPress
Dashboard

PLUGINS OF NOTE
 http://wordpress.org/extend/plugins/buddypress/
 http://wordpress.org/extend/plugins/post-revision-
display/
 http://wordpress.org/extend/plugins/ultimate-
taxonomy-manager/
 http://wordpress.org/extend/plugins/shrimptest/
 http://wordpress.org/extend/plugins/wordpress-seo/
 http://wordpress.org/extend/plugins/google-analytics-
for-wordpress/
 http://wordpress.org/extend/plugins/w3-total-cache/

SITES OF NOTE

 http://wpcandy.com/
 http://yoast.com/

 http://andybeard.eu/

 http://www.wpbeginner.com/

 http://wordpress.tv/

 http://www.wpjedi.com/

 http://www.wptavern.com/

THOUGHTS?

 Quick Questions?
Ask. 
 Long Questions?
Meet me @ the Genius Bar or save them for
the “SEO & Website Optimization” session
with Roy Huiskes

THANK YOU

 Need more help?
Hire Me!

ftownes@w3-edge.com
http://twitter.com/w3edge

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WordCamp Netherlands Keynote

1. FIRST! WordCamp NL, 6/11/2010 By Frederick Townes

2. ABOUT ME  Founder: W3 EDGE, W3 MARKUP  CTO: Mashable  Co-host: WordPress Community Podcast  Geek: In General

3. POLL, HAVE YOU OPTIMIZED FOR….  search engines?  conversions?  social media (to drive page views, engagement, etc)?  performance?

4. BUILDING BLOCKS  Success is relative: define goals  Focus: set limits, make your site a destination  Competitive Analysis: differentiate yourself, determine what you are not  Traffic Drivers: practice, discover + develop techniques  Develop your brand: connect with readers, network  Measure: track, analyze + remain cautiously optimistic

5. GREAT USER EXPERIENCE *IS* SUCCESS  Progressive enhancement across devices  Consistent brand experience across devices  Don’t make users think  Create rich user experiences  Make your content load first, do whatever it takes  All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return

6. QUICK TIPS  Enable gzip compression (and minify)  Use XFBML implementation for facebook plugins  Use ShareThis and Tweetmeme, they provide analytics  Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already  Add Facebook Open Graph meta tags to your posts (plugin?)  Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard

7. PLUGINS OF NOTE  http://wordpress.org/extend/plugins/buddypress/  http://wordpress.org/extend/plugins/post-revision- display/  http://wordpress.org/extend/plugins/ultimate- taxonomy-manager/  http://wordpress.org/extend/plugins/shrimptest/  http://wordpress.org/extend/plugins/wordpress-seo/  http://wordpress.org/extend/plugins/google-analytics- for-wordpress/  http://wordpress.org/extend/plugins/w3-total-cache/

8. SITES OF NOTE  http://wpcandy.com/  http://yoast.com/  http://andybeard.eu/  http://www.wpbeginner.com/  http://wordpress.tv/  http://www.wpjedi.com/  http://www.wptavern.com/

9. THOUGHTS?  Quick Questions? Ask.   Long Questions? Meet me @ the Genius Bar or save them for the “SEO & Website Optimization” session with Roy Huiskes

10. THANK YOU  Need more help? Hire Me! ftownes@w3-edge.com http://twitter.com/w3edge

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