2. A HUNDRED YEARS
AGO, working on the farm,
YOUR ATTENTION SPAN
WOULD HAVE BEEN
ABOUT 20 MINUTES.*
*ONE MINUTE FOR EACH YEAR OF AGE, UNTIL AGE 20.
3. Then came a little thing ca"ed
“THE INTERNET.”
Maybe you’ve heard of it?
4. NOW WE’RE DROWNING
IN SOCIAL MEDIA
DISTRACTIONS:
YouTube videos, Twitter updates,
Linkedin requests, iPhone apps.
EACH ONE BRINGING
CHOICES AND STRESS.
6. HOW ARE OUR BRAINS
RESPONDING TO ALL
THIS STIMULATION?
TURNS OUT, WE’RE
LEARNING TO
THINK differently.
More specifica"y, we’re learning to think more quickly.
7. “The addictive nature of web
browsing can leave you with an
attention span of 9 seconds.”
- BBC News
8. .........
9 SECONDS
That’s a" we get before people’s brains make a decision
whether to stay focused, or jump to a new topic.
11. IN THE A.D.D. WORLD,
FASCINATING MESSAGES
and people
and companies
and brands
and ideas.
TRIUMPH.
12. THEY EARN BIGGER
BUDGETS, MORE TIME,
BETTER RELATIONSHIPS,
GREATER ADMIRATION,
DEEPER TRUST. THEY CAN
CHARGE A HIGHER PRICE,
CREATE MORE BUZZ, AND
GARNER MORE LOYALTY.*
*SO UM, BOOYAH.
13. BRANDS THAT FAIL TO
FASCINATE CONSUMERS
WILL LOSE.
IT’S THAT SIMPLE.
{ Sorry.}
14. HOW CAN your BRAND
PERSUADE IN THE
9 SECOND
WORLD?
15. FIND OUT HOW TO
fascinateTHE
GOLDFISH
SALLYHOGSHEAD.COM
