Talk given at the Utune festival in Drammen, Norway, about music and the Internet - how to embrase the social behaviour on the Internet, in stead of fighting against it
15. Challenge Over time the music industry has been pushed into a corner where it’s product is hard to distribute, and even harder to collect upon. And this is despite the fact that people really love their product!
18. The good ol’ days, back in the 80’ies http://www.flickr.com/photos/tusnelda/4373074884/
19. And had control over mostly everything …. The giants ruled the marked
20. 80’ies: nearly no distribution The recording cost was huge for all small bands, printing your own vinyl was pretty expensive to. The established industry distribution was totally unavailable, the broadcasts was somewhere in Utopia, and there was no cell phones or internet, only the postal services and phones stuck to the wall in the hall Every available effort was put into one task only: spread the content – with zero to spend on marketing – I know Now, what was good about this?
21. They who had a label contract and distribution..got paid (Not a small thing)
40. Big names News media For the masses Independent Music media Musiccatalogue, people’s talk Social networksites Nichemusicsites Nichemusic What have you… Blogs & homepages Microblogs Directmessages
49. You should make your content available for download and stream through your own sites Last.fm, Wimp, Spotify, musicnodes, believe digital, record online stores with digital distribution etc
50. Set up a payment service on your own real estate if you have content to sell
51. You should start using CC for some of your work (or all, if you want to)
52. You should exploit your potential in contextual and semantic advertisement, by offering intense usage to sponsors (if it suits you)
65. Social talkBig names Nichemusic Musicreleases Musiccatalogue, people’s talk News media Music media Social networksites Nichemusicsites Blogs & homepages Microblogs Directmessages
66. For the media Musicnodes is a source for content and revenue
67. For the music publishers Musicnodes is a new marketing tool for sharing of their own content, distribution and public relations over the Internet.
68. For the advertisers Musicnodes is a communication channel with high visibility by its contextual placement.
69. The future is bright for creativity and music - I’m confident