Crafting Outstanding Presentations - Storytelling Techniques
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Spielberg "meets" Presentation Zen.
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Crafting Outstanding Presentations - Storytelling Techniques
- 2. How relevant are presentations to your career?
- 3. In late 2007, I was leading a happy life
- 4. One day, my phone rang…
- 5. I was offered to speak at a conference BIG
- 6. On the one hand, it was a fantastic opportunity
- 7. On the other hand, public speaking scared me to death
- 9. I trained 15 scientists for a week
- 10. They skinned me alive
- 11. I’ll never forget that experience…
- 12. There was no way I was going face another possible humiliation
- 13. Besides, I could brain-damage people with PowerPoint
- 14. What would you do?
- 15. 1 Move Beyond Bullet Points
- 16. In Feb 2008, I joined the revolution
- 17. “ Simplicity is the ul<mate sophis<ca<on -‐-‐-‐ Leonardo Da Vinci
- 18. Despite my efforts, my first dry-run was a disaster
- 19. I had strong images, but lack of structure confused the audience
- 20. At first, I created a “logical” outline Main Point: Agility + Communication + Creativity lead to success 1. Supporting detail: Agility 2. Supporting detail: Communication 3. Supporting detail: Creativity Summary: Agility + Communication + Creativity lead to success
- 21. Then, I discovered BBP!
- 22. Let’s “script” the first 5 slides
- 23. Let’s see how they “play” Action!
- 24. The downturn threatens the future of many individuals and organizations
- 25. You are an entrepreneur, meeting an investor for the first time
- 26. Investors can be so H A R D t o p e r s u a d e
- 27. You’d love them to invest in your great idea
- 28. I suggest... Move beyond bullet points Unleash the Power of Story Tame your story to persuade
- 29. …And Cut. Well done! (you’ll add the cool pictures another time)
- 30. But wait… What if Spielberg showed up?
- 31. Dude, you are telegraphing. Your “story” has no drama.
- 32. How about this? telegraphing vs. dramatic irony vs. dramatic tension
- 33. 2 Unleash the Power of Story
- 34. Enter a new world
- 35. Why Story? People make choices based on emotions (and use data to justify them)
- 36. What’s a good story idea? Someone [character] wants something badly [desire] and goes after it against great odds [obstacles]
- 37. Story revolves around conflict Protagonist vs. Antagonist Nature Society Self
- 38. Story has good structure O u t e r j o u r n e y
- 39. Often, there is a character inner journey WŸA=C W: Weakness (psychological and moral) A: Action (and struggle to accomplish it) C: Changed Person
- 40. Let’s see the “highlights” of a past presentation Action!
- 41. Most IT projects fail Will yours?
- 42. Once upon a 1me I was a successful so6ware developer…
- 43. My technical skills made me feel invincible
- 44. Un<l one day…
- 45. …I entered a world of decep<on
- 46. It was Hell from day 1
- 47. What would you do?
- 48. I choked
- 49. …but then, I decided to fight back
- 50. This is what I tried: 2 Effec<ve Communica<on 1 Agility 3 Deliberate Crea<vity
- 51. 1 Agility
- 52. …but the project was s<ll at risk
- 55. So, what happened to the project?
- 57. Lessons learned... “ “ We moved from the Flintstones era to the future. -‐-‐-‐ an end user I was part of something. I belonged. -‐-‐-‐ a developer
- 58. …And Cut!
- 59. Agile Tales Walk-‐through (1/3) Setup Seng (+Hook) Setup (ordinary world) Character flaw (“naivety”) Inci<ng incident
- 60. Agile Tales Walk-‐through (2/3) Development Enter special world Complica<on Dilemma Turning point Ac<on / Resolu<on New complica<on (will he succeed?) Refusal of the call Ac<on / Resolu<on
- 61. Agile Tales Walk-‐through (3/3) Resolu<on Drama<c ques<on (restated) Climax Adermath Theme
- 62. How do you craft your own story?
- 63. 3 Tame Your Story
- 64. I used to rewrite a story ~30 times
- 65. Not anymore
- 66. I use a 7-steps process
- 67. Step 1: Research (Create a Data Dump)
- 68. Step 2: Prepare Subject POV Listeners Ac<on Benefit
- 69. Step 3: Fill and cluster content
- 70. Step 4: Identify Story Ideas
- 71. Reverse Benefits (what, how) Features Steel Nib Body Cap Blue ink ... (why, WIIFY) Benefits Does not leak Provides physical pleasure Thoughts flow on paper Can write beau<ful poetry … (lead-‐to why) Reversed Benefits Leaks Inflicts physical torture Thoughts don’t flow on paper Writes terrible poetry … E.g.: Candidate Scenario 1 A poet struggles to leave her mark on this earth. She writes terrible poetry, her thoughts don’t flow on paper, all the pens she tries are physical torture for her hand. Un<l one day…
- 72. Step 5: Create a dramatic outline Complication: Claudio fears public speaking Development: 1. Claudio moves beyond bullet points 2. Claudio unleashes stories 3. Claudio tames stories Resolution: Claudio conquers fear
- 73. Step 5. Dramatic outline II (saga) Major Complication: Claudio fears public speaking Semi-Major Complication: Claudio kills with PowerPoint Development 1,2,3 Interlinked Complication: Spielberg challenges Claudio Semi-Major Resolution: Claudio moves Beyond Bullet Points Semi-Major Complication: Spielberg challenges Claudio Development 1,2,3 Interlinked Complication: Stories consume Claudio Semi-Major Resolution: Claudio embraces stories Semi-Major Complication: Stories consume Claudio Development 1,2,3 Semi-Major Resolution: Claudio tames stories Interlinked Complication: Claudio fears public speaking Semi-Major Complication: Claudio fears public speaking (restated) Development 1. Claudio pursues emotion Development 2. Claudio welcomes obstacles (carpe diem) Development 3. Claudio finds own voice Major Resolution: Claudio conquers fear
- 74. Final Thoughts
- 75. “ Be yourself. Everyone else is already taken. --- Oscar Wilde
- 76. Thank you! Claudio Perrone claudio@agilesensei.com www.agilesensei.com www.a3thinker.com www.twiher.com/agilesensei
Editor's Notes
- Find a compelling dramatic story in which your area/product/technology plays a key role and structure your presentation around that story
- Corporate politics.Lack of shared values.Weak communication skills.These, and many others, are reasons why most IT projects fail.IT project success rate 1994: 15%IT project success rate 2004: 34%In 1994, 75% of projects failed to meet customer expectations, 30% never see the light of day. 50% are 200% over budget.Most projects are challenged on the basis of lack of “soft skills”, not hard skills.We tend to worry so much on our technical skills, that we tend to forget this “tiny aspect”. Our employers forget this too, so maybe this is a problem.
- How do you see the world around you?