In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11.
The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists The Next Corporate Rock Stars
2. Why Did We Build This List? Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and ultimately, most importantly, create engaged communities.
3. How Did We Arrive at the Top 25? Working together, MindTouch and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
4. How Did We Arrive at the Top 25? We measured reach….
5. How Did We Arrive at the Top 25? … and influence
6. How Did We Arrive at the Top 25? We also considered how often they drive new conversations on Content Strategy…
7. How Did We Arrive at the Top 25? …and their involvement with standards bodies
8. How Did We Arrive at the Top 25? With an objectiveweighting and scoringsystem, we built our list.
9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars
10. Number 25 Jennifer Palmer Creative Lead, Content Strategist Walt Disney Parks and Resorts Online
25. Want to Meet the 10 Most Influential Content Strategists? Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote: Why Content Strategists are the Next Corporate Rock Stars Friday, October 1st at 11:45am
26. Can’t Make LavaCon? Check out the MindTouch Blog on October 1st, 2010 for the full Top 25 list