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New Media Drivers License at LA2M, Derek Mehraban, Dec 09

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Lunch Ann Arbor Marketing
Lunch Ann Arbor Marketing

Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site http://newmediadl.com

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Derek Mehraban - Instructor
Derek Mehraban - CEO An experienced digital marketing company with an Ann Arbor attitude “Ingenex Digital Marketing is a lean machine and Derek Mehraban is a breeze to work with” - Ken Weber, Client and Owner of Weber’s Hotel and Restaurant
Why Learn Digital connecting relationships influencing engagement
Growth of Social Media Social Media is the #1 activity on the Web source: Reuters 90% of consumers trust peer recommendations source: Nielsen
Shift in Media Spend US Online Advertising Spending, 2001-2011 (billions) 2001 $7.1 2002 $6.0 2003 $7.3 2004 $9.6 2005 $12.5 2006 $16.9 2007 $21.4 2008 $27.5 2009 $32.5 2010 $37.5 2011 $42.0 0 10 20 30 40 50
Why Digital Works
It All Starts With Strategy
Set Goals & Objectives
Audience Profiles
Understand Your Competition
Imitate + Innovate
Listen to Chatter
Pay Attention
Respond
Offer Incentives
Create Landing Pages
Capture Leads
Use RSS
Use Social Media
Be Found
Create Great Content
Integrate Your Campaigns
Measure Your Efforts
Refine, Revise & Improve
Learn more about New Media education at MSU http://newmediadl.com http://twitter.com/msunewmedia http://facebook.com/msunewmedia

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