Why You Should Care About Social Media. A Discussion.
•Download as PPTX, PDF•
0 likes•802 views
Recommended
Recommended
More Related Content
Similar to Why You Should Care About Social Media. A Discussion.
Similar to Why You Should Care About Social Media. A Discussion. (20)
Recently uploaded
Recently uploaded (20)
Why You Should Care About Social Media. A Discussion.
- 1. © 2010 SAP AG. All rights reserved. / Page 1 Why You Should Care About Social Media. A Discussion. Natascha.Thomson@sap.com Social Media Audience Marketing SAP @nathomson
- 2. © 2010 SAP AG. All rights reserved. / Page 2 Three Reasons Why You Should Care It’s happening with or without you What are people saying about you? You Don’t have to do it all on your own SAP Community Network “TechEd” example It could help your bottom line “Marketing” (ouch, the bad word) yourself “Marketing”(ouch, still hurts) brand, products & services
- 3. © 2010 SAP AG. All rights reserved. / Page 3 What Are People Saying About You?
- 4. © 2010 SAP AG. All rights reserved. / Page 4 Three Reasons Why You Should Care It’s happening with or without you Do you know what people are saying about your company? You Don’t have to do it all on your own SAP Community Network “TechEd” Example It could help your bottom line “Marketing” (ouch, the bad word) yourself “Marketing”(ouch, still hurts) brand, products & services
- 5. © 2010 SAP AG. All rights reserved. / Page 5 Social Networks Make Life Easier
- 6. © 2010 SAP AG. All rights reserved. / Page 6 The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)
- 7. © 2010 SAP AG. All rights reserved. / Page 7 Three Reasons Why You Should Care It’s happening with or without you Do you know what people are saying about your company? You Don’t have to do it all on your own SAP Community Network “TechEd” Example It could help your bottom line “Marketing” (ouch, the bad word) Yourself “Marketing”(ouch, still hurts) brand, products & services
- 8. © 2010 SAP AG. All rights reserved. / Page 8 Build Your Reputation
- 9. © 2010 SAP AG. All rights reserved. / Page 9 Promote Your Business, Products, Events…
- 10. © 2010 SAP AG. All rights reserved. / Page 10 More Details on Creating Social Media Campaigns APPENDIX
- 11. © 2010 SAP AG. All rights reserved. / Page 11 Question to Ask Before Starting A Social Media Campaign ? What are the campaign goals & metrics? How can social media support these goals? Who is the target audience? Where to find this audience? What are the existing relevant social media channels? Are there other appropriate social media channels? What are the goals and success metrics for each channel? What resources are required to execute and what resources do I have?