Augmented reality technologies are rapidly being adopted for marketing uses. Early examples show significant benefits - a Tissot watch campaign using AR saw an 85% increase in in-store sales. Hotels.com saw a 36% increase in bookings after launching an AR virtual vacation experience. Analysts predict businesses will spend $1.8 billion on location-based mobile ads in 2015. As augmented reality gives consumers an easy way to check-in to real world locations and objects, it will transform how companies market products and drive offers to potential customers. Privacy and user awareness of how data is used will be important for adoption of new augmented reality marketing techniques.