SlideShare a Scribd company logo
1 of 44
Download to read offline
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment
The importance of brand in the digital media environment

More Related Content

Viewers also liked

We are in culture not sales
We are in culture not salesWe are in culture not sales
We are in culture not salesHelge Tennø
 
Showroom_Brand introduction 2013
Showroom_Brand introduction 2013Showroom_Brand introduction 2013
Showroom_Brand introduction 2013vaimicom
 
Presentation of Digital Marketing
Presentation of Digital MarketingPresentation of Digital Marketing
Presentation of Digital Marketingjigar doshi
 
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuffCompanies sell stuff, people buy stuff
Companies sell stuff, people buy stuffHelge Tennø
 
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...BMA Carolinas
 
Changing The Currency
Changing The  CurrencyChanging The  Currency
Changing The CurrencyHelge Tennø
 
Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014John Verhoeven
 
Fagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaFagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaHelge Tennø
 
Business Advice From the Richest People in the World
Business Advice From the Richest People in the WorldBusiness Advice From the Richest People in the World
Business Advice From the Richest People in the WorldHubSpot
 
How do we measure the value of social media?
How do we measure the value of social media?How do we measure the value of social media?
How do we measure the value of social media?Helge Tennø
 
Nick Cooper, Landor
Nick Cooper, LandorNick Cooper, Landor
Nick Cooper, LandorMRS
 
Business culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationBusiness culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationHelge Tennø
 
Online Branding
Online BrandingOnline Branding
Online BrandingVbout.com
 
One hundred inspirational ideas
One hundred inspirational ideasOne hundred inspirational ideas
One hundred inspirational ideasHelge Tennø
 

Viewers also liked (16)

We are in culture not sales
We are in culture not salesWe are in culture not sales
We are in culture not sales
 
Ignite us
Ignite usIgnite us
Ignite us
 
Showroom_Brand introduction 2013
Showroom_Brand introduction 2013Showroom_Brand introduction 2013
Showroom_Brand introduction 2013
 
Presentation of Digital Marketing
Presentation of Digital MarketingPresentation of Digital Marketing
Presentation of Digital Marketing
 
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuffCompanies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
 
Future Media
Future MediaFuture Media
Future Media
 
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...
 
Changing The Currency
Changing The  CurrencyChanging The  Currency
Changing The Currency
 
Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014
 
Fagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaFagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - Agenda
 
Business Advice From the Richest People in the World
Business Advice From the Richest People in the WorldBusiness Advice From the Richest People in the World
Business Advice From the Richest People in the World
 
How do we measure the value of social media?
How do we measure the value of social media?How do we measure the value of social media?
How do we measure the value of social media?
 
Nick Cooper, Landor
Nick Cooper, LandorNick Cooper, Landor
Nick Cooper, Landor
 
Business culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationBusiness culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communication
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
One hundred inspirational ideas
One hundred inspirational ideasOne hundred inspirational ideas
One hundred inspirational ideas
 

More from Helge Tennø

Business experimentation
Business experimentationBusiness experimentation
Business experimentationHelge Tennø
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopHelge Tennø
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for UncertaintyHelge Tennø
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataHelge Tennø
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Helge Tennø
 
From customer hostility to customer centricity
From customer hostility to customer centricityFrom customer hostility to customer centricity
From customer hostility to customer centricityHelge Tennø
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As StrategyHelge Tennø
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...Helge Tennø
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinkingHelge Tennø
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Helge Tennø
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The ProductHelge Tennø
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers outHelge Tennø
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovatingHelge Tennø
 

More from Helge Tennø (20)

Business experimentation
Business experimentationBusiness experimentation
Business experimentation
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction Workshop
 
Inevitable
InevitableInevitable
Inevitable
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for Uncertainty
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing Complexity
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old Data
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)
 
From customer hostility to customer centricity
From customer hostility to customer centricityFrom customer hostility to customer centricity
From customer hostility to customer centricity
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As Strategy
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long run
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinking
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The Product
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers out
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovating
 
The customer gap
The customer gapThe customer gap
The customer gap
 

Recently uploaded

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Recently uploaded (20)

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR