Partnering in a Social World
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by Tom Arrix, VP US Sales, Facebook To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE
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Partnering in a Social World
- 1. Partnering in a social world Tom Arrix Vice President of U.S. Sales
- 2. Partnering in a social world 1 Social changes everything 2 The world has gone social 3 Brands can go social too
- 7. January 2009: T-Mobile ad airs
- 8. January 2009: T-Mobile ad airs
- 9. January 2009: Two weeks later T-Mobile ad airs
- 11. The world has gone social
- 14. 100M+ mobile users each month
- 15. More than half of users return daily
- 16. More than half of users return daily
- 19. 7 hours 2hr 2hr 40min 10min 1hr 1hr 50min 1hr 30min 20min Time spent Average hours per month Source: Nielsen (US only), April 2010
- 20. Brands can go social too
- 21. The world has gone social
- 22. The world has gone social
- 23. Brands go social with Facebook
- 24. Brands go social with Facebook
- 25. Partnering in a social world
- 26. Go simple Go real Go big Partnering in a social world
- 27. Go simple
- 28. Go simple
- 29. Go simple
- 30. Go simple
- 31. Go simple
- 32. Go simple increase
- 33. Go real
- 34. Go real
- 35. Go real
- 36. Go big
- 37. Go simple, go real, go big
- 38. Go simple, go real, go big
- 39. (c) Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. .