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Welcome to
  Social Web 3.0
- Saving Debbie’s Privacy -
Jean Dobey
                                          @jdobey
                                          /jeandobey
                                          /jeandobey
                                          blog.hibe.com




Hi everyone, my name is Jean Dobey, founder of Hibe.

Over the past few years, we investigated the foundation of our real life social network. Our
research shows how Web 2.0 services fail to meet people’s expectations. These findings led us to
create a new concept of social networking that correlates our online and offline social lives.

Recently, Paul Adams, senior UX researcher at Google, released his vision of the real life social
network. He suggests his work as the foundation for a future of the web. We find that his vision
lacks critical perspectives to describe our real life social network.

Here, I explore some of our findings through Debbie’s eyes. I also present what the Social Web
3.0 should be, and what it means for people like Debbie.



                                     © 2010 Hibe Inc                                                Page 2
The Real Life
          Social Network
            Addendum

Before jumping into the online world, we need to better
understand how we behave and share offline.



                      © 2010 Hibe Inc                     Page 3
Debbie’s Real Life
 Social Network




      © 2010 Hibe Inc   Page 4
Hi, I’m Debbie from “The Real Life Social Network v2”
Slideshare presentation published by Paul Adams, Senior
UX Researcher, Google


                     © 2010 Hibe Inc                      Page 5
LA
friends




    As Paul showed, I divide my social life into audiences.

    They are my LA Friends where I used to live…


                           © 2010 Hibe Inc                    Page 6
San Diego
           friends




   LA
friends




    my new San Diego Friends where I live now…




                       © 2010 Hibe Inc           Page 7
San Diego                      Family
           friends                      members




   LA
friends




    my family…




                      © 2010 Hibe Inc             Page 8
San Diego                           Family
           friends                           members




   LA                                                  Swimming
friends                                                  kids




    …and my class of 10-year old swimmers.




                        © 2010 Hibe Inc                           Page 9
San Diego                          Family
           friends                          members




   LA                                                 Swimming
friends                                                 kids




    They represent my social network, which I manage with
    relative ease by behaving and sharing differently with
    each audience.


                        © 2010 Hibe Inc                          Page 10
San Diego                          Family
           friends                          members




   LA                                                 Swimming
friends                                                 kids




    For my LA friends, I am “LA Debbie” …




                        © 2010 Hibe Inc                          Page 11
San Diego                        Family
           friends                        members




   LA                                               Swimming
friends                                               kids




    for my San Diego friends, I am “SD Debbie”…




                       © 2010 Hibe Inc                         Page 12
San Diego                       Family
           friends                       members




   LA                                              Swimming
friends                                              kids




    for my Family members, I am “Family Debbie”…




                       © 2010 Hibe Inc                        Page 13
San Diego                        Family
           friends                        members




   LA                                               Swimming
friends                                               kids




    …and for my 10-year old swimmers, I am “Teacher
    Debbie”



                       © 2010 Hibe Inc                         Page 14
San Diego                         Family
           friends                         members




   LA                                                Swimming
friends                                                kids




    Aside from my social network, I also behave and share
    differently with a variety of strangers.



                        © 2010 Hibe Inc                         Page 15
Ball park




For example, every Sunday afternoon at the ball park, I
am “Sporty Debbie”…



                     © 2010 Hibe Inc                      Page 16
Ball park               Church




every Sunday in church, I am “Praying Debbie” …




                    © 2010 Hibe Inc               Page 17
Ball park                Church        Rock concert




And, even last night, at my first rock concert, I was
“Rocking Debbie”.



                      © 2010 Hibe Inc                     Page 18
Ball park               Church        Rock concert




These social contexts influence how I interact with such
public audiences.



                     © 2010 Hibe Inc                       Page 19
Surfers              Democrats        Mothers




I can also define more public audiences based on my
interests, beliefs, and life experiences.



                    © 2010 Hibe Inc                   Page 20
San Diego                           Family
           friends                           members




   LA                                                  Swimming
friends                                                  kids




    Fact is, when I am in public, I often model my sharing
    and behavior from conditions I define or adopt.



                         © 2010 Hibe Inc                          Page 21
Conversation in
         The Real Life
        Social Network

A conversation is always about something.




                    © 2010 Hibe Inc         Page 22
San Diego                       Family
           friend                        member




                                                  Swimming
                                                     kid
  LA
friend




  When I converse with people, it’s always about
  something, someone, someplace.



                       © 2010 Hibe Inc                       Page 23
Not everybody has the same level of interest in what I
share. For some, my conversation may be important,
for others it may be perceived as noise.


                     © 2010 Hibe Inc                     Page 24
However, they always have opt-out options to avoid
noise. They can either avoid the conversations…



                    © 2010 Hibe Inc                  Page 25
or they can simply avoid me all together.




                     © 2010 Hibe Inc        Page 26
OR




                                             Annoyed
                                             swimming
                                                kid




For instance, if I talk too much about my pets and not
enough about swimming during class, it will annoy some
students. They can make remarks about it, or find
another teacher for the next session.
                    © 2010 Hibe Inc                      Page 27
The Real Life
     Social Network Is
   Dynamic and Complex

That’s where Debbie’s worlds collide.




                     © 2010 Hibe Inc    Page 28
San Diego                         Family
           friends                         members




   LA                                                Swimming
friends                                                kids




    One day, my brother went to study at UCLA, and asked
    me to introduce him to my LA friends…



                        © 2010 Hibe Inc                         Page 29
San Diego                         Family
           friends                         members




   LA                                                Swimming
friends                                                kids




    while one of my LA friends moved to San Diego where
    he hooked up with some of my San Diego friends.



                        © 2010 Hibe Inc                         Page 30
San Diego                         Family
           friends                         members




   LA                                                Swimming
friends                                                kids




    Another San Diego friend got married with one of my
    family members…



                        © 2010 Hibe Inc                         Page 31
San Diego                      Family
           friends                      members




   LA                                             Swimming
friends                                             kids




    and my nephew joined my swimming class.




                      © 2010 Hibe Inc                        Page 32
San Diego                          Family
           friends                          members




   LA                                                 Swimming
friends                                                 kids




    I thought I could simply adapt my sharing behavior
    naturally.



                         © 2010 Hibe Inc                         Page 33
San Diego                         Family
           friends                         members




   LA                                                Swimming
friends                                                kids




  But life is full of surprises. My audiences keep mixing
  up overtime…



                        © 2010 Hibe Inc                         Page 34
San Diego                        Family
           friends                        members




   LA                                               Swimming
friends                                               kids




  and I am losing control over my network along with my
  image and privacy.


                       © 2010 Hibe Inc                         Page 35
Transparency,
      Integrity & Privacy


Debbie needs to make a tough choice; be transparent
or be private without losing her integrity.



                    © 2010 Hibe Inc                   Page 36
Should I simply try to cope with this?




             © 2010 Hibe Inc             Page 37
LA        San Diego            Family   Swimming
      friends       friends            members     kids




I can try to cope with the complexity of my overlapped
audiences by adjusting my image and behavior when
necessary.


                     © 2010 Hibe Inc                        Page 38
LA friends                     LA friends


                                              ?




For example, when I talk to my LA friends, I would alter
my image and behavior when my brother joins us. I
would hide some conversations from him.


                        © 2010 Hibe Inc                    Page 39
LA friends                             LA friends

                       ?                             ?        ?
                                             ?
                                                              ?
          ?                                      ?                ?
                                                      ?




If more people from other audiences join in, I will keep
altering my image and behavior. If this occurs often,
my LA friends will not recognize “LA Debbie”
anymore.
                           © 2010 Hibe Inc                            Page 40
LA          San Diego              Family    Swimming
           friends         friends              members     students

       ?         ?       ? ?       ?           ? ?   ? ?   ? ?    ? ?
            ?                          ?
   ?                           ?
                     ?   ?                                 ? ?
                                                ? ?                    ?




Problem is, if I keep changing, I will no longer be the
“Debbie” people know. I will become superficial and
will lack integrity.


                             © 2010 Hibe Inc                               Page 41
Or should I simply stop worrying
      about my privacy?




         © 2010 Hibe Inc           Page 42
LA       San Diego            Family   Swimming
      friends      friends            members     kids




I can stop worrying about my image and privacy and
be transparent to everybody. This way, I won’t lack
integrity.


                    © 2010 Hibe Inc                        Page 43
LA        San Diego            Family   Swimming
       friends       friends            members     kids




But if I am too transparent, I doubt others will trust me
with their information?



                      © 2010 Hibe Inc                        Page 44
Should I simply redefine my audiences?




             © 2010 Hibe Inc             Page 45
LA       San Diego            Family   Swimming
      friends      friends            members     kids




I realize that my network has changed.




                    © 2010 Hibe Inc                        Page 46
I can redefine my audiences and portray specific
images to them.



                    © 2010 Hibe Inc                Page 47
LA friends
                        with my brother




For example, I feel uncomfortable having my LA
friends overlapping with my brother.



                    © 2010 Hibe Inc              Page 48
LA friends
   with my brother         Close LA friends   Other LA friends




To solve the situation, I divide my “LA friends with my
brother” into close LA friends, and other LA friends.



                     © 2010 Hibe Inc                             Page 49
Because my close LA friends already know me as either
“Family Debbie” or “LA Debbie”, I will merge them to
form “Close LA Debbie”.


                    © 2010 Hibe Inc                     Page 50
LA friends
    with my brother         Close LA friends   Other LA friends




This way, my close LA friends would know me a bit
better. They would discover another facet of me and I
would not lack integrity.


                      © 2010 Hibe Inc                             Page 51
In the end, more audiences mean more control over
my image and my privacy.



                   © 2010 Hibe Inc                  Page 52
Gossiping Debbie, Debbie Who?, or Private Debbie…
I am hesitating. Which “Debbie” should I be? If you were
me, which one would you be?


                     © 2010 Hibe Inc                       Page 53
Identity in The
          Real Life Social
             Network

People naturally portray specific facets (images)
of their identity to fit specific audiences.


                     © 2010 Hibe Inc                Page 54
As a person, I possess one identity. It includes my
values, beliefs, interests, affiliations, and everything
that makes me unique.

                      © 2010 Hibe Inc                      Page 55
I can choose to share a subset of my identity with
everybody through one facet.



                     © 2010 Hibe Inc                 Page 56
If I add another facet, I will be able to share specific
things with different audiences



                       © 2010 Hibe Inc                     Page 57
The more facets I have, the better I manage how people
perceive me.



                    © 2010 Hibe Inc                      Page 58
San Diego                                               Family
 friends                                               members




    I can be private with people I have less intimacy with,
    while sharing more with people close to me.



                         © 2010 Hibe Inc                         Page 59
Web 2.0 and the
        Real Life Social
           Network

Our social life gets more complex every day. Many saw
Web 2.0 a possible solution to our problems.



                    © 2010 Hibe Inc                     Page 60
My real life social network grows and overlaps overtime,
thanks to this highly connected world we live in.


                     © 2010 Hibe Inc                       Page 61
Movie lovers                      Family members
                                                                                 San Diego
                                                                                  friends
        LA
     friends

                                                                                       Wine lovers



Boyfriend

                                                                                          Volunteers




                                                                                        Swimming
Business                                                                                  kids
contacts




            Competition                                                      Surfers
             winners            Dentist           Co-workers



  The more I segregate my connections, the more
  complex my audiences become.

                                          © 2010 Hibe Inc                                              Page 62
150




With such a social dynamic, how many facets can I use?
Maybe 150. Certainly not an infinite number, at least
offline.


                     © 2010 Hibe Inc                     Page 63
To help me maintain such a social dynamic, I use
online tools that can handle parts of my network



                    © 2010 Hibe Inc                Page 64
Web 2.0
          is not enough


There may be great services out there. Can they really
help Debbie?



                     © 2010 Hibe Inc                     Page 65
Why do I have to use two systems to share with my
personal and professional audiences when they
overlap? I have co-workers who are also my friends.


                     © 2010 Hibe Inc                  Page 66
Why can’t I share tweets, photos and videos in my
various audiences? I wish Twitter, Youtube and Flickr
would allow me to do faceting.

                     © 2010 Hibe Inc                    Page 67
Why should I use a specialized dating service when I
can easily meet someone through friends on Facebook
or colleagues on LinkedIn? I wish I could use my
existing identity on eHarmony.
                    © 2010 Hibe Inc                    Page 68
Why do I need multiple sites to share with the same
audiences from my social lives? I wish Web 2.0
services considered the overlaps of my audiences.

                    © 2010 Hibe Inc                   Page 69
Superficial or deep relationships?
              Total transparency or privacy?
                Where are my audiences?
                             …




Web 2.0 services helped me to some extent, but they
also created many issues and discrepancies between
my online and offline social lives.

                      © 2010 Hibe Inc                 Page 70
Web 2.0 services need to be rethought!




                    © 2010 Hibe Inc      Page 71
Welcome to
         Social Web 3.0


The next generation of online social networks should
better emulate the way we share and behave offline…



                    © 2010 Hibe Inc                    Page 72
I should be allowed to
have multiple facets of
     my identity




       © 2010 Hibe Inc    Page 73
My conversations
should always be about
 something, someone,
      someplace




       © 2010 Hibe Inc   Page 74
I should always be able
   to opt out from any
      conversations




                          OR




       © 2010 Hibe Inc         Page 75
I should always be in
            control of my audiences
                                       Family
                                      members




San Diego
 friends




                   © 2010 Hibe Inc              Page 76
I should be able to
connect to others based
     on pre-defined
       conditions




      © 2010 Hibe Inc     Page 77
Then I would save my privacy
and sync my offline and online
         social lives




           © 2010 Hibe Inc       Page 78
Thanks




© 2010 Hibe Inc   Page 79

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Welcome to Social Web 3.0

  • 1. Welcome to Social Web 3.0 - Saving Debbie’s Privacy -
  • 2. Jean Dobey @jdobey /jeandobey /jeandobey blog.hibe.com Hi everyone, my name is Jean Dobey, founder of Hibe. Over the past few years, we investigated the foundation of our real life social network. Our research shows how Web 2.0 services fail to meet people’s expectations. These findings led us to create a new concept of social networking that correlates our online and offline social lives. Recently, Paul Adams, senior UX researcher at Google, released his vision of the real life social network. He suggests his work as the foundation for a future of the web. We find that his vision lacks critical perspectives to describe our real life social network. Here, I explore some of our findings through Debbie’s eyes. I also present what the Social Web 3.0 should be, and what it means for people like Debbie. © 2010 Hibe Inc Page 2
  • 3. The Real Life Social Network Addendum Before jumping into the online world, we need to better understand how we behave and share offline. © 2010 Hibe Inc Page 3
  • 4. Debbie’s Real Life Social Network © 2010 Hibe Inc Page 4
  • 5. Hi, I’m Debbie from “The Real Life Social Network v2” Slideshare presentation published by Paul Adams, Senior UX Researcher, Google © 2010 Hibe Inc Page 5
  • 6. LA friends As Paul showed, I divide my social life into audiences. They are my LA Friends where I used to live… © 2010 Hibe Inc Page 6
  • 7. San Diego friends LA friends my new San Diego Friends where I live now… © 2010 Hibe Inc Page 7
  • 8. San Diego Family friends members LA friends my family… © 2010 Hibe Inc Page 8
  • 9. San Diego Family friends members LA Swimming friends kids …and my class of 10-year old swimmers. © 2010 Hibe Inc Page 9
  • 10. San Diego Family friends members LA Swimming friends kids They represent my social network, which I manage with relative ease by behaving and sharing differently with each audience. © 2010 Hibe Inc Page 10
  • 11. San Diego Family friends members LA Swimming friends kids For my LA friends, I am “LA Debbie” … © 2010 Hibe Inc Page 11
  • 12. San Diego Family friends members LA Swimming friends kids for my San Diego friends, I am “SD Debbie”… © 2010 Hibe Inc Page 12
  • 13. San Diego Family friends members LA Swimming friends kids for my Family members, I am “Family Debbie”… © 2010 Hibe Inc Page 13
  • 14. San Diego Family friends members LA Swimming friends kids …and for my 10-year old swimmers, I am “Teacher Debbie” © 2010 Hibe Inc Page 14
  • 15. San Diego Family friends members LA Swimming friends kids Aside from my social network, I also behave and share differently with a variety of strangers. © 2010 Hibe Inc Page 15
  • 16. Ball park For example, every Sunday afternoon at the ball park, I am “Sporty Debbie”… © 2010 Hibe Inc Page 16
  • 17. Ball park Church every Sunday in church, I am “Praying Debbie” … © 2010 Hibe Inc Page 17
  • 18. Ball park Church Rock concert And, even last night, at my first rock concert, I was “Rocking Debbie”. © 2010 Hibe Inc Page 18
  • 19. Ball park Church Rock concert These social contexts influence how I interact with such public audiences. © 2010 Hibe Inc Page 19
  • 20. Surfers Democrats Mothers I can also define more public audiences based on my interests, beliefs, and life experiences. © 2010 Hibe Inc Page 20
  • 21. San Diego Family friends members LA Swimming friends kids Fact is, when I am in public, I often model my sharing and behavior from conditions I define or adopt. © 2010 Hibe Inc Page 21
  • 22. Conversation in The Real Life Social Network A conversation is always about something. © 2010 Hibe Inc Page 22
  • 23. San Diego Family friend member Swimming kid LA friend When I converse with people, it’s always about something, someone, someplace. © 2010 Hibe Inc Page 23
  • 24. Not everybody has the same level of interest in what I share. For some, my conversation may be important, for others it may be perceived as noise. © 2010 Hibe Inc Page 24
  • 25. However, they always have opt-out options to avoid noise. They can either avoid the conversations… © 2010 Hibe Inc Page 25
  • 26. or they can simply avoid me all together. © 2010 Hibe Inc Page 26
  • 27. OR Annoyed swimming kid For instance, if I talk too much about my pets and not enough about swimming during class, it will annoy some students. They can make remarks about it, or find another teacher for the next session. © 2010 Hibe Inc Page 27
  • 28. The Real Life Social Network Is Dynamic and Complex That’s where Debbie’s worlds collide. © 2010 Hibe Inc Page 28
  • 29. San Diego Family friends members LA Swimming friends kids One day, my brother went to study at UCLA, and asked me to introduce him to my LA friends… © 2010 Hibe Inc Page 29
  • 30. San Diego Family friends members LA Swimming friends kids while one of my LA friends moved to San Diego where he hooked up with some of my San Diego friends. © 2010 Hibe Inc Page 30
  • 31. San Diego Family friends members LA Swimming friends kids Another San Diego friend got married with one of my family members… © 2010 Hibe Inc Page 31
  • 32. San Diego Family friends members LA Swimming friends kids and my nephew joined my swimming class. © 2010 Hibe Inc Page 32
  • 33. San Diego Family friends members LA Swimming friends kids I thought I could simply adapt my sharing behavior naturally. © 2010 Hibe Inc Page 33
  • 34. San Diego Family friends members LA Swimming friends kids But life is full of surprises. My audiences keep mixing up overtime… © 2010 Hibe Inc Page 34
  • 35. San Diego Family friends members LA Swimming friends kids and I am losing control over my network along with my image and privacy. © 2010 Hibe Inc Page 35
  • 36. Transparency, Integrity & Privacy Debbie needs to make a tough choice; be transparent or be private without losing her integrity. © 2010 Hibe Inc Page 36
  • 37. Should I simply try to cope with this? © 2010 Hibe Inc Page 37
  • 38. LA San Diego Family Swimming friends friends members kids I can try to cope with the complexity of my overlapped audiences by adjusting my image and behavior when necessary. © 2010 Hibe Inc Page 38
  • 39. LA friends LA friends ? For example, when I talk to my LA friends, I would alter my image and behavior when my brother joins us. I would hide some conversations from him. © 2010 Hibe Inc Page 39
  • 40. LA friends LA friends ? ? ? ? ? ? ? ? ? If more people from other audiences join in, I will keep altering my image and behavior. If this occurs often, my LA friends will not recognize “LA Debbie” anymore. © 2010 Hibe Inc Page 40
  • 41. LA San Diego Family Swimming friends friends members students ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Problem is, if I keep changing, I will no longer be the “Debbie” people know. I will become superficial and will lack integrity. © 2010 Hibe Inc Page 41
  • 42. Or should I simply stop worrying about my privacy? © 2010 Hibe Inc Page 42
  • 43. LA San Diego Family Swimming friends friends members kids I can stop worrying about my image and privacy and be transparent to everybody. This way, I won’t lack integrity. © 2010 Hibe Inc Page 43
  • 44. LA San Diego Family Swimming friends friends members kids But if I am too transparent, I doubt others will trust me with their information? © 2010 Hibe Inc Page 44
  • 45. Should I simply redefine my audiences? © 2010 Hibe Inc Page 45
  • 46. LA San Diego Family Swimming friends friends members kids I realize that my network has changed. © 2010 Hibe Inc Page 46
  • 47. I can redefine my audiences and portray specific images to them. © 2010 Hibe Inc Page 47
  • 48. LA friends with my brother For example, I feel uncomfortable having my LA friends overlapping with my brother. © 2010 Hibe Inc Page 48
  • 49. LA friends with my brother Close LA friends Other LA friends To solve the situation, I divide my “LA friends with my brother” into close LA friends, and other LA friends. © 2010 Hibe Inc Page 49
  • 50. Because my close LA friends already know me as either “Family Debbie” or “LA Debbie”, I will merge them to form “Close LA Debbie”. © 2010 Hibe Inc Page 50
  • 51. LA friends with my brother Close LA friends Other LA friends This way, my close LA friends would know me a bit better. They would discover another facet of me and I would not lack integrity. © 2010 Hibe Inc Page 51
  • 52. In the end, more audiences mean more control over my image and my privacy. © 2010 Hibe Inc Page 52
  • 53. Gossiping Debbie, Debbie Who?, or Private Debbie… I am hesitating. Which “Debbie” should I be? If you were me, which one would you be? © 2010 Hibe Inc Page 53
  • 54. Identity in The Real Life Social Network People naturally portray specific facets (images) of their identity to fit specific audiences. © 2010 Hibe Inc Page 54
  • 55. As a person, I possess one identity. It includes my values, beliefs, interests, affiliations, and everything that makes me unique. © 2010 Hibe Inc Page 55
  • 56. I can choose to share a subset of my identity with everybody through one facet. © 2010 Hibe Inc Page 56
  • 57. If I add another facet, I will be able to share specific things with different audiences © 2010 Hibe Inc Page 57
  • 58. The more facets I have, the better I manage how people perceive me. © 2010 Hibe Inc Page 58
  • 59. San Diego Family friends members I can be private with people I have less intimacy with, while sharing more with people close to me. © 2010 Hibe Inc Page 59
  • 60. Web 2.0 and the Real Life Social Network Our social life gets more complex every day. Many saw Web 2.0 a possible solution to our problems. © 2010 Hibe Inc Page 60
  • 61. My real life social network grows and overlaps overtime, thanks to this highly connected world we live in. © 2010 Hibe Inc Page 61
  • 62. Movie lovers Family members San Diego friends LA friends Wine lovers Boyfriend Volunteers Swimming Business kids contacts Competition Surfers winners Dentist Co-workers The more I segregate my connections, the more complex my audiences become. © 2010 Hibe Inc Page 62
  • 63. 150 With such a social dynamic, how many facets can I use? Maybe 150. Certainly not an infinite number, at least offline. © 2010 Hibe Inc Page 63
  • 64. To help me maintain such a social dynamic, I use online tools that can handle parts of my network © 2010 Hibe Inc Page 64
  • 65. Web 2.0 is not enough There may be great services out there. Can they really help Debbie? © 2010 Hibe Inc Page 65
  • 66. Why do I have to use two systems to share with my personal and professional audiences when they overlap? I have co-workers who are also my friends. © 2010 Hibe Inc Page 66
  • 67. Why can’t I share tweets, photos and videos in my various audiences? I wish Twitter, Youtube and Flickr would allow me to do faceting. © 2010 Hibe Inc Page 67
  • 68. Why should I use a specialized dating service when I can easily meet someone through friends on Facebook or colleagues on LinkedIn? I wish I could use my existing identity on eHarmony. © 2010 Hibe Inc Page 68
  • 69. Why do I need multiple sites to share with the same audiences from my social lives? I wish Web 2.0 services considered the overlaps of my audiences. © 2010 Hibe Inc Page 69
  • 70. Superficial or deep relationships? Total transparency or privacy? Where are my audiences? … Web 2.0 services helped me to some extent, but they also created many issues and discrepancies between my online and offline social lives. © 2010 Hibe Inc Page 70
  • 71. Web 2.0 services need to be rethought! © 2010 Hibe Inc Page 71
  • 72. Welcome to Social Web 3.0 The next generation of online social networks should better emulate the way we share and behave offline… © 2010 Hibe Inc Page 72
  • 73. I should be allowed to have multiple facets of my identity © 2010 Hibe Inc Page 73
  • 74. My conversations should always be about something, someone, someplace © 2010 Hibe Inc Page 74
  • 75. I should always be able to opt out from any conversations OR © 2010 Hibe Inc Page 75
  • 76. I should always be in control of my audiences Family members San Diego friends © 2010 Hibe Inc Page 76
  • 77. I should be able to connect to others based on pre-defined conditions © 2010 Hibe Inc Page 77
  • 78. Then I would save my privacy and sync my offline and online social lives © 2010 Hibe Inc Page 78
  • 79. Thanks © 2010 Hibe Inc Page 79