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What is a CV in 2010?

                                    Job Search and Career Management
                                                   By Laurent Brouat

                                        www.laurentbrouat.com – A Job You Love




Document edited by A Job You Love
www.laurentbrouat.com                                                            1
A Different World


Job search and career management have changed dramatically in the last 5 years and the crisis has only
reinforced the trend.

Did you know that...

   • In 2008, 80% of companies used linkedin as the primary source of recruitment (Jobvite social
     recruitment survey) and learners today will have changed of company 10-14 times (US department of
     labor) by the age of 38.

   • The number of ads on job boards has decreased: in 2008, only 12% of jobs came from job boards (8th
     annual source of hire study 2009). Where did the 88% left come from?

   • Almost half of the UK's workforce could be self-employed within five years (Guardian Oct 2006).

It is a brand new world!

So what is a CV in 2010?




Document edited by A Job You Love
www.laurentbrouat.com                                                                          2
The Old Model


          The old model
                                                                                  Tools

                                                          •   CV = a list of duties and titles organized in
                                                              reverse chronological order. You show where
                                                              you have been and what you did

                                                          •   Job boards = the main place where job seekers
                                                              gather to look for a job

                                                          •   Cover letter = the letter going alongside your CV
                                                              probably the last dinosaur in the job search
                         Principles                           section

                                                          •   Daddy networking = You rely on your close
      •    Job security and long time employment              network especially your family and friends
      •    You are your job title and your company
      •    Job ads are the main way of recruiting
      •    Importance of corporate brands
      •    Full-time employment is the preferred option
      •    Only a couple of experts are recognized in
           their industry
      •    Background and education do matter a lot




Document edited by A Job You Love
www.laurentbrouat.com                                                                                         3
The 2010 Model
                                                                                    Tools

                                                             •   Your Bio and profiles on social networks (blogs,
                                                                 linkedin...)

      2010                                                   •   Speaking in front of an audience, writing
                                                                 articles and creating content or teaching at
                                                                 your company or your local association
                                                             •   Social networks to
                                                                 1)Target companies and people
                                                                 2) Communicate to develop your reputation
                                                                 3) Network with contacts
                        Principles                           •   A blog to show your expertise and connect
                                                                 with people, a podcast or a video (for free)
      •   Individual development and reputation are          •   Self publishing a book or publishing a book
          key, you are your own employer, you can’t rely     •   Testimonials and recommendations on your
          on a single company                                    CV/profiles are your best asset
      •   Project-based environment where you gather         •   Networking with whoever you want through
          individuals according to their skills and their        social networks and networking events
          reputation and where you co-ordinate but
          don’t manage
      •   Loyalty to your customers/peers and less loyalty
          to a single company
      •   Multi-networked world and no barrier:
          everyone is connected
      •   Anybody can be an Expert in its industry and
          expertise is THE killer app
      •   Free agent nation?


Document edited by A Job You Love
www.laurentbrouat.com                                                                                          4
A CV in the Old Model                                     A CV in 2010
 John Galigliani                                            John Galigliani
 London                                                     London
 John.galigliani@yahoo.com                                  www.johngaligliani.com – a marketing & consumer goods blog
                                                            linkedinuk/johngaligliani
 Profile
 Marketing Manager                                          Profile
                                                            Marketing manager expert in the consumer goods industry
 I am a committed and rigorous person who strives to
 achieve the best results. I am strongly motivated by the      •   Worked 7 years for Cuca Cola with the creation of 3 new
 consumer goods industry and I hope to integrate a high            products which got 10% of the cola market in 2009
 profile company.                                              • Testimonials:
                                                            Simon Tiel “John is an outstanding performer and delivered high results
 Professional Experience                                    during the launch of the cool range”
                                                               • Writing articles about the consumer goods industry in the
 2003 -2009 Marketing Manager – Cuca Cola                          www.marketingmagazine.com
                                                               • Speaker at the conference “Consumer goods: Which future?”
 - Launching a line of product for Cuca Cola
 - Coordinating a team to achieve this product in time      Professional Experience
 - Creating a range of products after the launching of
 the line
 - Selecting providers to complete the whole project        2003-2009 Marketing Manager – Cuca Cola
                                                            www.cucacola.com
 Result: I reached a market share of 2% the 1st year
                                                            - Launching the line of products, Cool, with a budget of 1 M £.
                                                            This line reached 2% of market share the 1st year. www.cucacola/cool

                                                            - Coordinating a team of 10 people then 12 people on the Cool range
                                                            of products, from designers to salespeople through weekly meetings.
 Do we still need a
 CV/Resume?

Document edited by A Job You Love
www.laurentbrouat.com                                                                                                    5
Information
COPYRIGHT
This document can be reproduced indefinitely.

ABOUT THE AUTHOR
Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional
transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/Personal/OurPeople.aspx.

Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other
Business Schools) and co-ordinates a networking Club for French executives.

He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com.
He was quoted in the press, “Go Bac+2/4, le Guide des Opportunités de Carrière” and in « Courrier Cadre décembre 2009 -
Boostez vos Réseaux ».

SOURCES
The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html

           Dan Pink: “A Whole New Mind”




The article of Dan Pink: Get ready for the new age of individualized education,
http://reason.com/archives/2001/10/01/schools-out

The blog of Seth Godin: http://sethgodin.typepad.com/



Document edited by A Job You Love
www.laurentbrouat.com                                                                                            6

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What Is A Cv In 2010

  • 1. What is a CV in 2010? Job Search and Career Management By Laurent Brouat www.laurentbrouat.com – A Job You Love Document edited by A Job You Love www.laurentbrouat.com 1
  • 2. A Different World Job search and career management have changed dramatically in the last 5 years and the crisis has only reinforced the trend. Did you know that... • In 2008, 80% of companies used linkedin as the primary source of recruitment (Jobvite social recruitment survey) and learners today will have changed of company 10-14 times (US department of labor) by the age of 38. • The number of ads on job boards has decreased: in 2008, only 12% of jobs came from job boards (8th annual source of hire study 2009). Where did the 88% left come from? • Almost half of the UK's workforce could be self-employed within five years (Guardian Oct 2006). It is a brand new world! So what is a CV in 2010? Document edited by A Job You Love www.laurentbrouat.com 2
  • 3. The Old Model The old model Tools • CV = a list of duties and titles organized in reverse chronological order. You show where you have been and what you did • Job boards = the main place where job seekers gather to look for a job • Cover letter = the letter going alongside your CV probably the last dinosaur in the job search Principles section • Daddy networking = You rely on your close • Job security and long time employment network especially your family and friends • You are your job title and your company • Job ads are the main way of recruiting • Importance of corporate brands • Full-time employment is the preferred option • Only a couple of experts are recognized in their industry • Background and education do matter a lot Document edited by A Job You Love www.laurentbrouat.com 3
  • 4. The 2010 Model Tools • Your Bio and profiles on social networks (blogs, linkedin...) 2010 • Speaking in front of an audience, writing articles and creating content or teaching at your company or your local association • Social networks to 1)Target companies and people 2) Communicate to develop your reputation 3) Network with contacts Principles • A blog to show your expertise and connect with people, a podcast or a video (for free) • Individual development and reputation are • Self publishing a book or publishing a book key, you are your own employer, you can’t rely • Testimonials and recommendations on your on a single company CV/profiles are your best asset • Project-based environment where you gather • Networking with whoever you want through individuals according to their skills and their social networks and networking events reputation and where you co-ordinate but don’t manage • Loyalty to your customers/peers and less loyalty to a single company • Multi-networked world and no barrier: everyone is connected • Anybody can be an Expert in its industry and expertise is THE killer app • Free agent nation? Document edited by A Job You Love www.laurentbrouat.com 4
  • 5. A CV in the Old Model A CV in 2010 John Galigliani John Galigliani London London John.galigliani@yahoo.com www.johngaligliani.com – a marketing & consumer goods blog linkedinuk/johngaligliani Profile Marketing Manager Profile Marketing manager expert in the consumer goods industry I am a committed and rigorous person who strives to achieve the best results. I am strongly motivated by the • Worked 7 years for Cuca Cola with the creation of 3 new consumer goods industry and I hope to integrate a high products which got 10% of the cola market in 2009 profile company. • Testimonials: Simon Tiel “John is an outstanding performer and delivered high results Professional Experience during the launch of the cool range” • Writing articles about the consumer goods industry in the 2003 -2009 Marketing Manager – Cuca Cola www.marketingmagazine.com • Speaker at the conference “Consumer goods: Which future?” - Launching a line of product for Cuca Cola - Coordinating a team to achieve this product in time Professional Experience - Creating a range of products after the launching of the line - Selecting providers to complete the whole project 2003-2009 Marketing Manager – Cuca Cola www.cucacola.com Result: I reached a market share of 2% the 1st year - Launching the line of products, Cool, with a budget of 1 M £. This line reached 2% of market share the 1st year. www.cucacola/cool - Coordinating a team of 10 people then 12 people on the Cool range of products, from designers to salespeople through weekly meetings. Do we still need a CV/Resume? Document edited by A Job You Love www.laurentbrouat.com 5
  • 6. Information COPYRIGHT This document can be reproduced indefinitely. ABOUT THE AUTHOR Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/Personal/OurPeople.aspx. Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other Business Schools) and co-ordinates a networking Club for French executives. He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com. He was quoted in the press, “Go Bac+2/4, le Guide des Opportunités de Carrière” and in « Courrier Cadre décembre 2009 - Boostez vos Réseaux ». SOURCES The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html Dan Pink: “A Whole New Mind” The article of Dan Pink: Get ready for the new age of individualized education, http://reason.com/archives/2001/10/01/schools-out The blog of Seth Godin: http://sethgodin.typepad.com/ Document edited by A Job You Love www.laurentbrouat.com 6