MVP, MDE, and Momentum: A Guide to Lean Startup Principles
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Dan Rockwell's PROTOBAKE presentation for Columbus Startup Weekend 2010. video of this presentation http://vimeo.com/11246066 Protobaking a process I created to help me produce the many ideas i had rattling around in my head. It takes lean startup principles and applies them to making stuff faster so you can figure out what matters, where's the value and attain momentum that will drive your passion, team synergy and purpose into orbit.
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MVP, MDE, and Momentum: A Guide to Lean Startup Principles
- 1. LEAN STARTUP MVP = minimum value product MDE = minimum desired experience MCL = minimum cash lost MBSE = minimum bs to endure MMB = maximum momentum burn build small to net big, get to conversation at all costs and do it under budget, momentum!
- 2. a PITCH DECK is crap an exercise to see if you can articulate bs until real data arrives dog and pony parade tool weak communicator it is not an indicator of momentum
- 3. the single greatest thing your startup needs from today to tomorrow and the next is momentum
- 4. MOMENTUM is fun learning new things clarity progress conversation iteration team synergy building assets baking every day of the week transparency championing value
- 5. PROTOBAKE? • minimum value product • minimum desired experience • problem statement • solution story • forces you to be scrappy • accelerated timeline • facilitator of conversation
- 6. PROTOBAKE a protobake is a functional code example of something you want to make, built at MVP/ MDE level to help facilitate the conversation between you, yourself, your team, your customers and your investors
- 7. BIG KITTY LABS vision logistics code
- 8. BIG KITTY LABS early bakes: social bookmarking, transcription analysis, voice phone survey, online collaging, RFID database, photo tagging and journaling, twitter CRM tools in 12 months we baked 18 concepts 8 protobakes acquired by lextant 2 protobakes commissioned to build 3 protobakes in the iPhone app store 3 protobakes in the wild as web apps 2+ in stealth mode
- 9. PARSEPLZ.COM
- 10. HASHPARTY.COM
- 11. BORIS
- 12. DOKUSHOT.COM
- 13. TIXITBOX.COM
- 14. GET STARTED 1. get an idea 38 notes... 2. cross examine your idea 3. analyze your thoughts 4. approve or reject
- 15. BAKE IT 5. think in pictures mockups & experience maps capitalize on imagination and run with the results 6. visualize the experience but map out the guts (data structure)
- 16. RADICAL DUDE dev where ever you can challenge your team outsource with caution embrace API’s know the dev landscape be careful of the equity dance
- 17. BAKE IT AGAIN 7. iterate violently iterate 8. collect feedback feedback 9. repeat steps 7-8 a lot 10. celebrate repeat
- 18. PROTOBAKE final thoughts learn something new experiment collect your assets cap your bakes be anal about conversation feedback is a bitch STEAL dare to build in 4 weeks celebrate like a gangsta maintain momentum
- 19. RESOURCES www.slideshare.net/search/slideshow?q=leanstartup www.programmableweb.com/ steveblank.com/ www.balsamiq.com/ https://www.mturk.com/mturk/welcome www.usertesting.com/
- 20. Dan Rockwell bigkittylabs.com twitter: @bigkittylabs, @floozyspeak questions?