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MAKING IT HAPPEN ON A SHOESTRING crowdsourcing your marketing activities Ross Kimbarovsky - crowdSPRING Start-Up Marketing Boot Camp October 8, 2010 #FMbootcamp
the world has changed #FMbootcamp
marketing has not changed marketing has not changed #FMbootcamp
1000 ideas or 1 good one? #FMbootcamp
Darwinian meritocracy of ideas #FMbootcamp
marketing on a shoestring #FMbootcamp
goals, strategies, tactics #FMbootcamp
leverage crowdsourcing #FMbootcamp
PPC #FMbootcamp
design and content #FMbootcamp
basic surveys #FMbootcamp
advanced surveys #FMbootcamp
promotion #FMbootcamp
5 crowdsourcing tips #FMbootcamp
provide clear directions #FMbootcamp
have an open mind #FMbootcamp
set a fair value #FMbootcamp
focus on right details #FMbootcamp
avoid committeecide #FMbootcamp
1000 ideas or 1 good one? #FMbootcamp
Ross Kimbarovsky [email_address] @rosskimbarovsky crowdspring.com questions? #FMbootcamp

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Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities

Editor's Notes

  1. Create content and share it
  2. The brief can make or break a project. Define the problem and define your goals - creatives essentially are problem solvers. Being creative is not something that magically happens—it's a process. If you provide better details — you'll generally receive better solutions to your problem.
  3. Unless you want something very specific, don't limitby describing specific imagery/concepts in your project brief. While you may have a vision, you could be missing out on many other terrific concepts, one of which may be perfect for you!
  4. The value you set will reflect the quality of the work.
  5. Don't get caught up in details before they become relevant. When your project is for logo design, for example, do not get caught up in colors - creatives can easily customize colors to your liking within seconds, but a design takes a lot of hard work and brainstorming. Color iterations can be discussed in the post-project wrap-up after you pick the winning design. Focus on the details that are most relevant.
  6. You make the decision — not the faceless crowd, not the current trends, not even your 2-3 most trusted advisors. Listen to the input, absolutely; do your homework, definitely. In the end though, you decide.