McDonalds - The Flip Side
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Quick overview of McDonald's scale, growth and response to recent challenges. Made for an Australian audience but relevant elsewhere.
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McDonalds - The Flip Side
- 1. McDonald’s Inc. The Flip Side
- 2. Fast Facts
- 6. 1940
- 7. 1955
- 10. Recent Fortunes Since ‘Super Size Me’ (2004)
- 13. Postscript
Editor's Notes
- So 1 in 30 cows in that field is destined for a Big Mac
- So if you think we have a lot of franchises, it’s actually less than normal McDonald’s owns the land on which its restaurants are built, so in addition to a proportion of sales, it also collects rent from franchisees.
- The original McDonald’s opened in 1940 in San Bernadino, a suburb of L.A. The McDonald’s brothers realised most of their profits came from one menu item: hamburgers. In 1948 they invented the ‘Speedee Service System’ and began serving hamburgers only.
- 1954 Entrepreneur Ray Kroc buys the rights to franchise McDonald’s 1955 First “McDonald’s Inc” site opens in Des Plaines Illinois 1958 34 locations 1959 102 locations
- http://www.youtube.com/watch?v=GxXDD_7lgYw
- (1971 advertisement) The company arrives in Australia in 1971, opening at Yagoona
- Most Australian stores now have a McCafe and 600 worldwide
- Burger King and Yum! followed their lead.