Renegade - Social Media Audit
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This document provides a template for conducting a social media audit of a client. The purpose is to assess the client's current social media presence compared to competitors and best practices, in order to develop an effective social media strategy and roadmap. The audit examines the client's presence and goals across major social media channels like websites, blogs, Facebook, Twitter, and YouTube. It also considers organizational, cultural and infrastructure factors that may impact the social media strategy. Competitor analysis on key social media channels is included to benchmark the client's performance. The results will be used to identify tactical opportunities and define an overall social media strategy aligned with business goals.
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The 4 C’s of a Social Media Audit by Andrew Jenkins, has 45 slides with 1831 views.Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
The 4 C’s of a Social Media AuditAndrew Jenkins
45 slides•1.8K views
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.Social Media Audit - how to map your social graph by Sally Falkow, has 46 slides with 1401 views.A social media audit is essential to uncovers actionable insights from the social media conversations
Social Media Audit - how to map your social graph Sally Falkow
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A social media audit is essential to uncovers actionable insights from the social media conversationsSocial Media Brand Audit Report for Ralph Lauren by VOZIQ by VOZIQ, has 34 slides with 5842 views.Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
34 slides•5.8K views
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
How to Perform a Social Media Audit Before 2019 by Falcon.io, has 30 slides with 343 views.This document provides tips on how to conduct a social media audit and set goals for 2019. It recommends cleaning up social media profiles, analyzing key performance indicators like engagement, reach and audience demographics from the past year. The audit should also include benchmarking competitors' content, channels used, and response times. Goals for 2019 should challenge past performance and try new content types and networks based on audit findings. The overall purpose is to evaluate what worked well and what needs improvement to inform next year's social media strategy.
How to Perform a Social Media Audit Before 2019Falcon.io
30 slides•343 views
This document provides tips on how to conduct a social media audit and set goals for 2019. It recommends cleaning up social media profiles, analyzing key performance indicators like engagement, reach and audience demographics from the past year. The audit should also include benchmarking competitors' content, channels used, and response times. Goals for 2019 should challenge past performance and try new content types and networks based on audit findings. The overall purpose is to evaluate what worked well and what needs improvement to inform next year's social media strategy.Social Media Audit by Kary Delaria by Salesforce Marketing Cloud, has 23 slides with 1011 views.The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.
Social Media Audit by Kary DelariaSalesforce Marketing Cloud
23 slides•1K views
The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.Social Media Audit 2 by Mary Bell, has 21 slides with 357 views.The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.
Social Media Audit 2Mary Bell
21 slides•357 views
The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.Fashion & social media Audit / Fashion 2.0 conference Verona by 90:10 Group - Italy, has 44 slides with 1946 views.Social Media Audit based on 20 fashion UK brand. Some consideration about the future of digital influence, co-creation and social graph analysis. 
Fashion & social media Audit / Fashion 2.0 conference Verona90:10 Group - Italy
44 slides•1.9K views
Social Media Audit based on 20 fashion UK brand. Some consideration about the future of digital influence, co-creation and social graph analysis. Social Media Audit - University of Florida by Brandon McKinley, has 16 slides with 524 views.The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.
Social Media Audit - University of FloridaBrandon McKinley
16 slides•524 views
The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.Sample Social Media Audit by Hunter Public Relations, has 16 slides with 3700 views.The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.
Sample Social Media AuditHunter Public Relations
16 slides•3.7K views
The document provides a step-by-step guide for evaluating a brand's social media presence through a barbecue-themed case study. It examines keyword selection, conversation topics, influencers, and platforms. Key findings include positive grilling associations on family and food; conversations on blogs discussing purchases and recipes, and on Twitter and Facebook sharing experiences. The top influencers are also identified for different social platforms.Social media audit of Swamp Head Brewery by William Rand, has 18 slides with 508 views.The social media audit of Swamp Head Brewery shows the use of social media to increase awareness of brewery and attendance at events.
Social media audit of Swamp Head BreweryWilliam Rand
18 slides•508 views
The social media audit of Swamp Head Brewery shows the use of social media to increase awareness of brewery and attendance at events.LABEL.ch - Social Media Audit & Monitoring - EN by LABEL, has 40 slides with 784 views.This document discusses the benefits of conducting a social media audit and regular monitoring. It explains that a social media audit allows companies to understand what customers and competitors are saying online, identify influencers, and find topics that engage customers. Regular monitoring then allows companies to stay aware of trends and conversations. The document provides an overview of the audit and monitoring process, tools used, and benefits for businesses in gaining intelligence and insights to improve marketing strategies.
LABEL.ch - Social Media Audit & Monitoring - ENLABEL
40 slides•784 views
This document discusses the benefits of conducting a social media audit and regular monitoring. It explains that a social media audit allows companies to understand what customers and competitors are saying online, identify influencers, and find topics that engage customers. Regular monitoring then allows companies to stay aware of trends and conversations. The document provides an overview of the audit and monitoring process, tools used, and benefits for businesses in gaining intelligence and insights to improve marketing strategies.Social media audits by Ana ADI, has 32 slides with 2057 views.Webinar 3 slides for the Social Media Marketing and Communication Strategy course offered at Vives, Kortrijk, Belgium
Social media auditsAna ADI
32 slides•2.1K views
Webinar 3 slides for the Social Media Marketing and Communication Strategy course offered at Vives, Kortrijk, BelgiumHootsuite Social Media Strategy Template by Kwame MA McPherson NC, HNC, CertMS, DipMS, MBA, has 22 slides with 1726 views.This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
Hootsuite Social Media Strategy TemplateKwame MA McPherson NC, HNC, CertMS, DipMS, MBA
22 slides•1.7K views
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learningsFacebook strategies for world domination by John Haydon, has 53 slides with 2006 views.The document discusses strategies for using Facebook effectively, including:
1. Creating an effective Facebook marketing plan by defining your brand, audience, and message.
2. Engaging your existing community to share your content organically by starting with your database and creating share-worthy content.
3. Understanding how the Edgerank algorithm determines what content appears in users' feeds.
4. Configuring your Facebook page and posting engaging content like questions, photos, and videos at optimal times to spark user engagement.
5. Using Facebook ads to target donor segments and raise funds, though Facebook is better for long-term relationships than direct fundraising.
Facebook strategies for world dominationJohn Haydon
53 slides•2K views
The document discusses strategies for using Facebook effectively, including:
1. Creating an effective Facebook marketing plan by defining your brand, audience, and message.
2. Engaging your existing community to share your content organically by starting with your database and creating share-worthy content.
3. Understanding how the Edgerank algorithm determines what content appears in users' feeds.
4. Configuring your Facebook page and posting engaging content like questions, photos, and videos at optimal times to spark user engagement.
5. Using Facebook ads to target donor segments and raise funds, though Facebook is better for long-term relationships than direct fundraising.TEN RULES of Social Media Marketing by Julia Jakubiec, has 22 slides with 707 views.Content is the most important factor for success on social media. Unlike traditional advertising, social media gives people power to choose what content is worth sharing based on likes, shares, and retweets. Earned media through user sharing becomes the biggest driver of brand messages. Regularly responding to user interactions, appreciating active user contributions, and listening to user feedback to improve products are key strategies for building strong social media engagement. Analyzing metrics like response rates and content popularity helps evaluate strategy effectiveness and identify new opportunities. Maintaining the right balance of content types like products, contests, company news, and social responsibility keeps users entertained while achieving marketing goals.
TEN RULES of Social Media MarketingJulia Jakubiec
22 slides•707 views
Content is the most important factor for success on social media. Unlike traditional advertising, social media gives people power to choose what content is worth sharing based on likes, shares, and retweets. Earned media through user sharing becomes the biggest driver of brand messages. Regularly responding to user interactions, appreciating active user contributions, and listening to user feedback to improve products are key strategies for building strong social media engagement. Analyzing metrics like response rates and content popularity helps evaluate strategy effectiveness and identify new opportunities. Maintaining the right balance of content types like products, contests, company news, and social responsibility keeps users entertained while achieving marketing goals.Social Media Overview: June 2014 by bethvoigt, has 22 slides with 277 views.The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
Social Media Overview: June 2014bethvoigt
22 slides•277 views
The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.Measuringsocialmediaimpact ead iworkshopjun2012 by Tony Roberts, has 27 slides with 254 views.This document provides an overview of developing an effective social media strategy in 3 sentences or less:
The presentation outlines a sample social media workflow involving publishing content, shortening URLs, sharing on social networks, and measuring engagement. It also defines key metrics for measuring performance and lists common tools for tracking engagement. Finally, it discusses aligning metrics to strategy and reviewing performance on a quarterly basis.
Measuringsocialmediaimpact ead iworkshopjun2012Tony Roberts
27 slides•254 views
This document provides an overview of developing an effective social media strategy in 3 sentences or less:
The presentation outlines a sample social media workflow involving publishing content, shortening URLs, sharing on social networks, and measuring engagement. It also defines key metrics for measuring performance and lists common tools for tracking engagement. Finally, it discusses aligning metrics to strategy and reviewing performance on a quarterly basis.Social Media: Tips and tools for using social media to support your mission by Bradley Jobling, has 60 slides with 964 views.This document provides an overview of using social media to support organizational missions. It discusses making the case for social media, new developments on platforms like Facebook, Twitter, LinkedIn and Google+, creating a SMART social media campaign, integrating social media with other marketing efforts, developing a social media marketing plan, and measuring success. Key lessons include calculating estimated ROI, maximizing new platform features, setting specific and measurable goals, coordinating social media with PR, and establishing metrics to evaluate performance.
Social Media: Tips and tools for using social media to support your missionBradley Jobling
60 slides•964 views
This document provides an overview of using social media to support organizational missions. It discusses making the case for social media, new developments on platforms like Facebook, Twitter, LinkedIn and Google+, creating a SMART social media campaign, integrating social media with other marketing efforts, developing a social media marketing plan, and measuring success. Key lessons include calculating estimated ROI, maximizing new platform features, setting specific and measurable goals, coordinating social media with PR, and establishing metrics to evaluate performance.Building a Social Recruiting Strategy by Alex Putman, has 81 slides with 1805 views.This presentation takes you step by step to setting up a social recruiting strategy. Delivered to the Birmingham SHRM group in an interactive session.
Building a Social Recruiting StrategyAlex Putman
81 slides•1.8K views
This presentation takes you step by step to setting up a social recruiting strategy. Delivered to the Birmingham SHRM group in an interactive session.Financial Services and Social Media, What's Next? by Bradley Jobling, has 3 slides with 679 views.The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
Financial Services and Social Media, What's Next?Bradley Jobling
3 slides•679 views
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.Social Recruiting Strategy by SynergisIT, has 65 slides with 948 views.The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
Social Recruiting StrategySynergisIT
65 slides•948 views
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.Measuringsocialmediaimpact ead iworkshopjun2012 by Tony Roberts, has 27 slides with 322 views.This document provides an overview of social media strategy and best practices for measurement. It outlines a sample social media workflow involving publishing content, shortening URLs, sharing on social networks, and measuring success using tools like Bitly, Facebook Insights, and Google Analytics. Metrics for measurement like pageviews, unique visits, and bounce rate are defined. Resources for developing strategy and interpreting analytics data are also provided.
Measuringsocialmediaimpact ead iworkshopjun2012Tony Roberts
27 slides•322 views
This document provides an overview of social media strategy and best practices for measurement. It outlines a sample social media workflow involving publishing content, shortening URLs, sharing on social networks, and measuring success using tools like Bitly, Facebook Insights, and Google Analytics. Metrics for measurement like pageviews, unique visits, and bounce rate are defined. Resources for developing strategy and interpreting analytics data are also provided.Using Social Media in the New Sports Community by Steve Momorella, has 50 slides with 837 views.The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.
Using Social Media in the New Sports CommunitySteve Momorella
50 slides•837 views
The document discusses how social media can be used to increase awareness, drive traffic, and generate coverage for sports organizations. It provides examples of how fans currently engage with sports teams on various social media platforms like Facebook, Twitter, YouTube, and blogs. The document then outlines strategies for organizations to increase awareness through social media by engaging fans, creating localized content, and increasing their share of voice. It also discusses ways to drive traffic to websites and generate media coverage through blogs, press releases, and building relationships with journalists and influencers on social media. Lastly, it recommends evaluating current social media use and developing a strategy with goals and metrics to measure success.Facebook Strategy for Public Relations - June 2010 by Scott Meis, has 45 slides with 2444 views.This document provides an overview of using Facebook for public relations purposes. It discusses trends in Facebook usage, personal versus professional use, privacy settings, creating pages and groups, promotion strategies, engagement and measurement tactics. It also provides case studies and tips for running Facebook ads effectively. The goal is to educate PR professionals on best practices for utilizing Facebook to build communities and engage with target audiences.
Facebook Strategy for Public Relations - June 2010Scott Meis
45 slides•2.4K views
This document provides an overview of using Facebook for public relations purposes. It discusses trends in Facebook usage, personal versus professional use, privacy settings, creating pages and groups, promotion strategies, engagement and measurement tactics. It also provides case studies and tips for running Facebook ads effectively. The goal is to educate PR professionals on best practices for utilizing Facebook to build communities and engage with target audiences.Social Media Marketing In India by Rajiv Dingra, has 25 slides with 8726 views.Social media in India is growing rapidly, with over 21 million regular users spending over 100 minutes per month on social networks. Most users are between 18-45 years old, representing a lucrative demographic. Marketers should focus on two-way engagement through relevant and timely content across major platforms like Facebook, Twitter, blogs and LinkedIn to build relationships and drive viral sharing.
Social Media Marketing In IndiaRajiv Dingra
25 slides•8.7K views
Social media in India is growing rapidly, with over 21 million regular users spending over 100 minutes per month on social networks. Most users are between 18-45 years old, representing a lucrative demographic. Marketers should focus on two-way engagement through relevant and timely content across major platforms like Facebook, Twitter, blogs and LinkedIn to build relationships and drive viral sharing.Social Recruiting Strategy by SynergisIT, has 67 slides with 555 views.The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
Social Recruiting StrategySynergisIT
67 slides•555 views
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.Maximizing Use of Facebook and YouTube in the Donation Community by Scott Meis, has 45 slides with 1635 views.A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
45 slides•1.6K views
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.Leverage the power of the social graph by Steve Momorella, has 68 slides with 2707 views.Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
Leverage the power of the social graphSteve Momorella
68 slides•2.7K views
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.Social Media Audit Example
Social Media Audit ExampleBrett Farmiloe The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Reasons for a social media audit - 90:10 Group 
Reasons for a social media audit - 90:10 Group Symbio Agency Ltd Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
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1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
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1. Creating an effective Facebook marketing plan by defining your brand, audience, and message.
2. Engaging your existing community to share your content organically by starting with your database and creating share-worthy content.
3. Understanding how the Edgerank algorithm determines what content appears in users' feeds.
4. Configuring your Facebook page and posting engaging content like questions, photos, and videos at optimal times to spark user engagement.
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Measuringsocialmediaimpact ead iworkshopjun2012Tony Roberts This document provides an overview of developing an effective social media strategy in 3 sentences or less:
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- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
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Using Social Media in the New Sports Community
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