3. What is an online presence
Generally speaking…….
It is how active you are on the web,
through personal and professional
websites, blogs, tweets, published
articles, photos, forums, etc.
3
4. Examples
:
Photos
Facebook
LinkedIn
Twitter
Blogs
Videos
Websites
Race
Results
4
“Everything we post, comment on,
or upload is contributing to the story of
who we are online – potentially to millions.
And even if you don’t make a conscious
effort to create an online presence, that
too is a narrative because you are leaving
your personal brand to chance.”
Marcos Salazar on August 13th, 2009
5. 5
Why Create an Online
Presence
Be Competitive: You can’t afford not to anymore
Reach: Meet and connect with people all over the world
Growth: Personal and professional development, self-
management and networking
Visibility: Leverage value across a variety of media. It will
enhance your recognition as an expert in the field, build
credibility and advance your career
Collaborate: Share new ideas, discuss, & work together
6. Tips To Build Brand “You”
Be Real, Be Genuine
Add Value
Promote Others
Engage, Interact, and
Follow Up
Don’t Broadcast
Participate Consistently
Don’t Focus on “A”
Listers
Don’t Worry About
Building Numbers
Watch What You Say
Pay Attention - Watch
6
10. Getting Started
Working from the “admin” part of your WordPress Site
Choose a Theme
Customize “Header”
Edit Profile from “my account” in the
upper left hand corner
10
16. 16
New Pages are dragged from the left over to the menu on the right to build a
new menu item at the top of the page. If you drag a page under something it
will show up as a dropdown menu item.
Menus
17. Posts
Posts > Add New > Write > Publish
Click the
POSTS tab
Click Add
New
Fill in the
blanks
Select
category, add
tags, and
make other
selections
Click Publish
17
20. Reasons to Blog
20
Build SEO: Websites with blogs get 55% more traffic
Differentiate Yourself: Stand out – establish a voice in your
field
Build an Infinite Search Life: your blogs will keep working for
you
Save Money: Sell without having to travel
Build a Reservoir From Which to Draw Information (Ex: 2
minute Tips) Peebles
http://www.pandecta.com/online-presence.html
21. Reasons to Blog Cont…
21
Sell: Plug products in sidebar or at the end of your blog post
(Ex: Marcia Yudkin)
Exposure: Especially as you get picked up by big sites
Development: Get others input on new products, pilots,
ideas
Peebles
http://www.pandecta.com/online-presence.html
22. Sell & Ask Others to Promote
You
NEW BOOK: Strategic
Marketing, the third in my
series of
Marketing Minute anthologies,
collects my columns on
strategy - the art of giving
prosperity a huge kick start
toward the future you most
want.
View the table of contents and
buy the whole series,
autographed:
http://www.yudkin.com/guides/index.htm
22
If you enjoy The
Marketing Minute, please
forward it to
friends and colleagues. It
comes to you every
Wednesday
from publicity and
marketing consultant
Marcia Yudkin,
author of Meatier
Marketing Copy and 13
other books.
P.O. Box 305, Goshen,
MA 01032.
23. Get Connected:
Large Distribution: Write eZine Articles
Login at ezinearticles.com
Sign up to submit an
article
You can submit up to 10
articles or apply for
“expert status” for
unlimmited
23
24. 24
Twitter
Go to: http://twitter.com/ to
sign up for an account
Helpful Guide:
http://mashable.com/2009/08/05/twitter-guide-book-download/
Start by searching for people
& topic areas of interest
26. Tweeting: Intent
• You can’t / won’t read every tweet
• Follow those that follow you
• Promote others more than yourself (roughly 12 times)
• Build lists to watch people you’re interested in
• Retweet the “good stuff” (RT@.....)
• Manage your time!
• Do it your way: everyone has their own style
26
Adapted from: Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
27. Tweeting: Technical
Leave some space for others
to retweet you
Use @ to retweet other
Use Tweetdeck or
Hootsuite
Link things when
appropriate
Tools like http://bit.ly
shorten links and let you
see stats
Use hashtags but make
them small
27
Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
28. Tweeting: Business
Spamming repeatedly will lead to drops
Search more than you chat about your own stuff
Find the people who would like what you have to offer
Don’t retweet others nice words about you
Indicate if you link an affiliate or client (in parentheses)
Invite customers to follow you on twitter
Use it for more personalized marketing not just BLASTS
28
Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
29. Twitter: Use
Tweet your blog posts with a question to draw people in
Tweet contents of events
Make connections with speakers from events
Invite twitter followers to other social platforms (LinkedIn or
Facebook)
Have others tweet your blog posts, but know that it can seem
like spam
Point to photos, music, videos for diversity and fun!
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Adapted from Chris Brogan
http://www.chrisbrogan.com/50-power-twitter-tips/
33. Get LinkedIn – It’s Still About
Networking
Go to:
http://linkedin.com/ to
sign up for an account
Develop your
“professional”
Facebook
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34. LinkedIn Account
Puts you on the Google map
Keeps your address book current
Answers and Groups allow you to
interact & collaborate with other
experts
Connects you with jobs, helps you
make sales, and introduces you to
additional colleagues
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