The document discusses London 2012's plans for social media and their digital strategy for the 2012 Olympic Games. It outlines the rapid growth of internet and social media usage expected by 2012. London 2012's vision is to create engaging and robust digital products that fully leverage social and mobile media to inspire change and support the Games' objectives. Plans include the London2012.com website, social media platforms, and an online toolkit. Revenue generating opportunities from advertising and sponsorships on digital platforms are also discussed.