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Social Media
Facebookビジネス活用最前線
※18



•
➡

➡ Creators Collectors
    29 42

➡
➡ Collectors


    Japanese Social Media Technographics Revealed
2
                                                2010             2009

              Social Networks
                 Online Games
                        E-mail
                       Portals
            Instant Messaging
                Videos/Movies
                        Search
       Software Manufactures
Multi-Category Entertainment
          Classifieds/Auctions
                                 0   7.5   15          22.5       30
                                           source :The Nielsen Company



               2009          43%
BP
DYMP   2010
Facebook
Facebook
•                       SNS
         5              1000


•                                       3.8        (Inside Facebook)

              6    10          1 5000



• 2009                     8                                  400
    9                                         10


• Facebook                      1       2000




        Facebook                                   Facebook
Facebook
2010
3,834,792     93,584    2%     828,930                 22%
1,013,779      17,607   2%        110,948               11%
  813,319     162,104   20%       475,121              58%
 550,924       68,189   12%       195,042              30%
 344,124      149,054   43%    266,224                 77%
 212,336       11,698   6%         63,240              30%
  41,632        3,925   9%         10,055              24%
  34,700       11,596   33%        21,272               61%
6,845,609     517,760   8%    1,970,837                29%
                                  Internet World Stats 2010.8


                              3
• 2008                  2010
                                Javier Olivan


•        140   450 UV        2010 9


    2009 5       33      1       4

• 2010 6        10
                 PR
     3    5    SNS
Twitter
  4     1
                Face              You           Ustrea
      Twitter             mixi           blog
                book              Tube            m

        315       79        141    128    223      79
        49%     42%        41%    37%    50%     32%
        41%     34%        36%    37%    43%     25%
        31%     20%        20%     15%   23%     23%
        27%      18%       31%    24%    34%     25%
        23%      15%       19%    26%    26%     23%
        17%      17%       15%     15%   18%     18%
         8%      13%         9%     8%   12%      10%
         1%       1%         0%     0%     0%      0%

                            NTT
                       Twitter    315
Facebookビジネス活用最前線
Facebook
•        ROI
                                6%
➡
                    84

➡              68
                          26%
➡
    68

➡   57

➡                                              68%
                     43


                                     King Fish Media
FB
                                                             $136

  •$71.84
  •28%
  •41%
Syncapse                         20                   4000

                                           6
THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6
Social Plugins
• 2008
    Facebook Connect

•       Like
                    8

•                Like


    •   4 21            1      5              5 11        10
    •   Washington Post       54,470       Facebook                  290%
        ABC News        47,998      290%
    •   IMDB                            179,477       3        350,000Like
SocialPlugins


      ◆                                    ◆Facebook



      Facebook




                 Like

                                                   ◆




WEB       Facebook
                                Facebook
Facebookビジネス活用最前線
Coca-Cola
         Youtube




    Dusty Michael
                    2
•                                 4                   R
    • Review:     5000
    • Respond:
    • Record:
    • Redirect:


•
    •
    •
    •   (    )
    •
                         :AMN   http://blog.tokuriki.com/2010/05/4.html
LEVI STRAUSS & CO
   (         )
   Levis New Friends Store Social Shopping Site
       http://www.youtube.com/watch?v=23KLU2hnB0s




           4              UU     45
Facebook                    15.83% 1
FRIENDS STORE                  Levi’s
                                                        Like




                                                       Facebook




                                                   9




                                                       Facebook




 Facebook                         Social Plugins
                 Ajax
            JavaScript   API
•                    DB

    




•
              90%


•                          Facebook

               Facebook


•
   Facebook
Facebook       Levi’s




                    10   25
    Facebook
•                   140

    




•
       RSS   Twitter Youtube
    




•
    

                               Facebook
                           Facebook       FacebookAd
Sunkist




Facebook
Vitamin Water




                URL
 Facebook
Connect
Victoria’s Secret Pink
Facebook Ads
→



↑
•


•
Google V.S. Facebook
    Google AdWords       Facebook Ad

                     •
                     •
•
                     •
•
                     •
•                    •
•                    •
                     •
                     •

       Google                    Facebook
Social Media
                             Social
         WEB                 Media



      Cost per Clicks      Cost per fan



     Revenue per click   Revenue per fan



           CTR
           CVR            cross-channel
                           distribution
                                   WOMMA
•

•


• SEM
    SMM
Tips
•
    • CTR                     1


• Facebook


•           Facebook


•
Facebook Credit
FB             (β         )
     2010 10       β

               %



       Facebook


                       MOL Global
Facebook Groups
•
• Group
• Group    Wiki("Docs"   )
• Graph API for Groups
Facebookビジネス活用最前線
•
    •


•
    •


•
    •   14




•
    •
•

•

•

•
•API

•
    ※




•
        16
Facebookビジネス活用最前線
Social Plugins
• Activity Feed
   Facebook
                     Facebook     Like




• Recommendation

          Facebook
Social Plugins
• Login with Faces
   ※XFBML      JavaScriptSDK




• Facepile
                               Login with Faces
Social Plugins
• Comments




• Live Stream


  Ustream
@okamuranaoto
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Facebookビジネス活用最前線

  • 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
  • 4. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
  • 5. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
  • 6. BP
  • 7. DYMP 2010
  • 9. Facebook • SNS 5 1000 • 3.8 (Inside Facebook) 6 10 1 5000 • 2009 8 400 9 10 • Facebook 1 2000 Facebook Facebook
  • 10. Facebook 2010 3,834,792 93,584 2% 828,930 22% 1,013,779 17,607 2% 110,948 11% 813,319 162,104 20% 475,121 58% 550,924 68,189 12% 195,042 30% 344,124 149,054 43% 266,224 77% 212,336 11,698 6% 63,240 30% 41,632 3,925 9% 10,055 24% 34,700 11,596 33% 21,272 61% 6,845,609 517,760 8% 1,970,837 29% Internet World Stats 2010.8 3
  • 11. • 2008 2010 Javier Olivan • 140 450 UV 2010 9 2009 5 33 1 4 • 2010 6 10 PR 3 5 SNS
  • 12. Twitter 4 1 Face You Ustrea Twitter mixi blog book Tube m 315 79 141 128 223 79 49% 42% 41% 37% 50% 32% 41% 34% 36% 37% 43% 25% 31% 20% 20% 15% 23% 23% 27% 18% 31% 24% 34% 25% 23% 15% 19% 26% 26% 23% 17% 17% 15% 15% 18% 18% 8% 13% 9% 8% 12% 10% 1% 1% 0% 0% 0% 0% NTT Twitter 315
  • 15. ROI 6% ➡ 84 ➡ 68 26% ➡ 68 ➡ 57 ➡ 68% 43 King Fish Media
  • 16. FB $136 •$71.84 •28% •41% Syncapse 20 4000 6 THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6
  • 17. Social Plugins • 2008 Facebook Connect • Like 8 • Like • 4 21 1 5 5 11 10 • Washington Post 54,470 Facebook 290% ABC News 47,998 290% • IMDB 179,477 3 350,000Like
  • 18. SocialPlugins ◆ ◆Facebook Facebook Like ◆ WEB Facebook Facebook
  • 20. Coca-Cola Youtube Dusty Michael 2
  • 21. 4 R • Review: 5000 • Respond: • Record: • Redirect: • • • • ( ) • :AMN http://blog.tokuriki.com/2010/05/4.html
  • 22. LEVI STRAUSS & CO ( ) Levis New Friends Store Social Shopping Site http://www.youtube.com/watch?v=23KLU2hnB0s 4 UU 45 Facebook 15.83% 1
  • 23. FRIENDS STORE Levi’s Like Facebook 9 Facebook Facebook Social Plugins Ajax JavaScript API
  • 24. DB  •  90% • Facebook  Facebook •  Facebook
  • 25. Facebook Levi’s 10 25 Facebook
  • 26. 140  •  RSS Twitter Youtube  •   Facebook  Facebook FacebookAd
  • 28. Vitamin Water URL Facebook Connect
  • 33. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
  • 34. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
  • 36. Tips • • CTR 1 • Facebook • Facebook •
  • 38. FB (β ) 2010 10 β % Facebook MOL Global
  • 40. • • Group • Group Wiki("Docs" ) • Graph API for Groups
  • 42. • • • • • 14 • •
  • 44. •API • ※ • 16
  • 46. Social Plugins • Activity Feed Facebook Facebook Like • Recommendation Facebook
  • 47. Social Plugins • Login with Faces ※XFBML JavaScriptSDK • Facepile Login with Faces
  • 48. Social Plugins • Comments • Live Stream Ustream
  • 50. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos