2. Suzanne McDonald Launched Designated Editor in 2008 Founded Newport Interactive Marketers Master’s degree in Mass Communications and Journalism Decades of newspaper experience, 6 years at The Boston Globe Best practices and developments in: Search | Social | Usability | Behavioral
19. Maximize your ROI Step 1 Business development Identify your best growth areas
20. Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people using?
21. Maximize your ROI Step 1 Business development Identify your best growth areas Step 2 Keyword research What vocabulary are people using? Step 3 Build topics from Steps 1 & 2 Discuss topics that best serve your growth markets & use keywords