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Intranet Strategy:,[object Object],Shaping the future of your intranet,[object Object],Sam Marshall,[object Object],sam@clearboxconsulting.co.uk,[object Object],+44 1244 458746,[object Object],@sammarshall on twitter,[object Object],www.clearboxconsulting.co.uk,[object Object]
Intranet Strategy workshop   Sam Marshall ClearBox  Intrateam 2011
Sam Marshall,[object Object],Director of ClearBox Consulting,[object Object],Former global intranet manager at Unilever,[object Object],Intranet Benchmarking Forum  Associate (ibforum.com),[object Object],Intranet and SharePoint training with Melcrum.com,[object Object],ClearBox Consulting,[object Object],[object Object]
Intranets for effective communication
Enterprise 2.0
Effective team collaboration
Online communitieswww.clearboxconsulting.co.uk,[object Object]
Agenda,[object Object],Part 1,[object Object],What does an effective intranet strategy look like? ,[object Object],Strategy as a document,[object Object],Mapping benefits,[object Object],Part 2,[object Object],Strategy as a process,[object Object],Measurements,[object Object],Stakeholders,[object Object],Practical issues,[object Object]
Current, documented strategy,[object Object],No strategy,[object Object]
Do you have an intranet strategy?,[object Object],“No one asked for one”,[object Object],“Intranet too dynamic, grows organically”,[object Object],“Too many stakeholders”,[object Object],“No clear central ownership/governance”,[object Object],“Too time consuming, little benefit”,[object Object]
Why have an intranet strategy?,[object Object],Given two possible routes, a good intranet strategy will help you decide which way to go,[object Object],Ensure alignment,[object Object],Communicate what will happen,[object Object]
What does an Intranet Strategy look like?,[object Object]
Two perspectives  on strategy,[object Object],Strategy as a document,[object Object],Strategy as a process,[object Object]
Strategy & Value,[object Object],Intranet Framework,[object Object],Communication & Engagement,[object Object],Collaboration & Knowledge,[object Object],Usability,[object Object],Application Integration,[object Object],Technology,[object Object],Process & Management,[object Object]
Strategy vs. governance,[object Object],Strategy:,[object Object],Governance:,[object Object],What the destination looks like,[object Object],Why do it,[object Object],When it will happen,[object Object],How it will be executed,[object Object],Boundaries,[object Object],Processes,[object Object],People,[object Object]
Strategy as a document,[object Object]
Strategy as a document,[object Object]
Strategy Pattern : Employee Engagement,[object Object],Purpose:  Our primary communication channel,[object Object],Ensure everyone gets single version of the truth,[object Object],Connect leaders with our people,[object Object],Goals:,[object Object],Support sense of ‘one’ organisation,[object Object],Ensure all employees have access,[object Object],First port of call for information,[object Object],Measures: ,[object Object],Unique visitorsrticle; %workforce access monthly; ,[object Object],employee survey; #locations represented by sites,[object Object],Implementation:,[object Object],Year 1: All business units; Year 2: Local sites per country,[object Object],Encourage internal networking and 2-way communication,[object Object],Personalization to target news by profile,[object Object]
Strategy Pattern : Collaboration,[object Object],Purpose:  The hub of our digital workplace,[object Object],Place to go to work with colleagues, irrespective of time & place,[object Object],Enable flexible working,[object Object],Goals:,[object Object],Support goal to reduce office space by 20%,[object Object],Improve knowledge sharing across divisions,[object Object],Measures: ,[object Object],#active team sites, wikis and blogs,[object Object],#seats in offices reduced,[object Object],Implementation: what will change in next 1-3 years?,[object Object],Training on how to collaborate effectively,[object Object],Integration of team sites with real time collaboration tools,[object Object],Presence and microblogging,[object Object]
Purpose and goals,[object Object]
Purpose: The business-driven view,[object Object],Communications,[object Object],Improve employee engagement,[object Object],Promote “one company” culture,[object Object],Operations and finance:,[object Object],Save costs by reducing office space and travel,[object Object],Reduce cost of HR services,[object Object],Marketing and sales,[object Object],Keep staff up to date with new products, services and  customers,[object Object],Re-use good practice,[object Object]
Exercise,[object Object],What are your organisation’s goals for:,[object Object],Communications,[object Object],Collaboration,[object Object],Efficiency,[object Object],Don’t reference your intranet at this stage!,[object Object]
The Digital Workplace Maturity Model,[object Object],Community & Collaboration,[object Object],Services,[object Object],Base,[object Object],Low,[object Object],Mid,[object Object],High,[object Object],Excel,[object Object],Structure,[object Object],Communication & Information,[object Object],see: www.ibforum.com,[object Object]
Community & Collaboration,[object Object],Services,[object Object],Base,[object Object],Low,[object Object],Mid,[object Object],High,[object Object],Excel,[object Object],Structure,[object Object],Communication & Information,[object Object]
Exercise,[object Object],Community & Collaboration,[object Object],Services,[object Object],What profile does your organisation have now?,[object Object],Given your organisation’s goals, what profile does it need,[object Object],Map out both profiles on the worksheet,[object Object],When done, talk it through with the person next to you,[object Object],Base,[object Object],Low,[object Object],Mid,[object Object],High,[object Object],Excel,[object Object],Structure,[object Object],Communication & Information,[object Object]
Purpose: The employee-driven view,[object Object],Often intranet biggest impact is on day-to-day work,[object Object],Inefficiencies,[object Object],Frustrations,[object Object],Opportunities,[object Object],Goals,[object Object],Employee Satisfaction,[object Object],Drive intranet adoption,[object Object]
Understanding the employee-driven view,[object Object],Focus groups,[object Object],Surveys,[object Object],Observation,[object Object],Employee representatives,[object Object]
Mapping benefits and goals,[object Object]
The Benefits Tree,[object Object],How is that better?,[object Object],Which goal does it help?,[object Object],How does it help a strategic goal?,[object Object],What does this let someone do?,[object Object],Tangible Feature on the intranet,[object Object],“One” Organisation,[object Object],All employees see same msg.,[object Object],Single identity,[object Object],Company-wide Comms ,[object Object],Single CMS,[object Object],Strategic Goals,[object Object],Outcome,[object Object],Delivers,[object Object],Feature,[object Object],Benefit,[object Object]
The Benefits Tree,[object Object],Single identity,[object Object],All employees see same msg.,[object Object],Corp-Wide Comms,[object Object],Single CMS,[object Object],Employee engagement,[object Object],“One” Organisation,[object Object],Less churn,[object Object],2-way comms channel,[object Object],Social media,[object Object],Project Spaces,[object Object],Single place to collaborate,[object Object],Flexible project resourcing,[object Object],Best people on a task,[object Object],Customer satisfaction,[object Object],Time savings,[object Object],Response times faster,[object Object],Fewer outages,[object Object],Better stock control,[object Object],Quicker access to data,[object Object],ERP Dashboard,[object Object],Strategic Goals,[object Object],Benefit,[object Object],Outcome,[object Object],Delivers,[object Object],Feature,[object Object]
The Benefits Tree,[object Object],Delivers,[object Object],Benefit,[object Object],Outcome,[object Object],Strategic Goals,[object Object],Feature,[object Object]
Worksheet,[object Object],Have a go at a benefits mapping tree,[object Object],Put 1-2 strategic goals for your organization ,[object Object],List on the right,[object Object],Put 3-4 tangible features of your intranet,[object Object],List on the left,[object Object],Fill in the intermediate “delivers” boxes ,[object Object],What do the features directly enable?,[object Object],What elements of your Communications strategy does it support?,[object Object],Add in the benefits an outcome,[object Object],Why is it good to have these delivered?,[object Object],Try to articulate the outcome,[object Object],How does this help realise the strategic goal?,[object Object]
Roleplay,[object Object],Pair up with someone new,[object Object],One person should explain the value of their intranet using the benefits map,[object Object],The other person should take the role of a potential sponsor – question and challenge!,[object Object],Spend 5 minutes then swap roles,[object Object]
ClearBox Consulting,[object Object],Talk to us about strategy, governance ,[object Object],and implementation:,[object Object],[object Object]
SharePoint
Collaboration
Enterprise 2.0Sam Marshall,[object Object],Director	,[object Object],sam@clearboxconsulting.co.uk,[object Object],+44 (0)1244 458746,[object Object],@sammarshall on twitter,[object Object],www.clearboxconsulting.co.uk,[object Object]
Back,[object Object]
Agenda,[object Object],Part 1,[object Object],What does an effective intranet strategy look like? ,[object Object],Strategy as a document,[object Object],Mapping benefits,[object Object],Part 2,[object Object],Implementation & Priorities,[object Object],Strategy as a process,[object Object],Measurement,[object Object],Stakeholders,[object Object],Practical issues,[object Object]
Implementation & Priorities,[object Object]
Strategy & Value,[object Object],Intranet Framework,[object Object],Communication & Engagement,[object Object],Collaboration & Knowledge,[object Object],Usability,[object Object],Application Integration,[object Object],Technology,[object Object],Process & Management,[object Object]
Framework Scoring,[object Object]
Value – Ease Matrix,[object Object],Mostly Org. Change,[object Object],Mostly Process Change,[object Object],Mostly Tech Change,[object Object],Not recommended,[object Object],Value,[object Object],Employee Self-Service,[object Object],Online custom processes,[object Object],Search,[object Object],2-Way Comms,[object Object],Team Wikis,[object Object],People Directory & Org,[object Object],Dept. Working Spaces,[object Object],Replace Intranet  Platform,[object Object],& re-structure,[object Object],HR Services Suite.,[object Object],Project Working Spaces,[object Object],Instant Messaging,[object Object],Forums,[object Object],External Access,[object Object],Best Practice Lessons Learned system,[object Object],News presentation & External Content,[object Object],Expert Locator,[object Object],Intranet Awareness,[object Object],Enterprise Document Mgmnt.,[object Object],e-procurement,[object Object],E-mail access,[object Object],Meeting booking,[object Object],Online travel & expenses,[object Object],Ease,[object Object]
www.clearboxconsulting.co.uk,[object Object],Road Map Example,[object Object],Form Strategic Steering Grp,[object Object],Strategy & Value,[object Object],Agree “Golden Rules”,[object Object],Agree Vision,[object Object],Soft Relaunch,[object Object],Form Working Group,[object Object],Design Branding,[object Object],Design Common Templates,[object Object],Migrate existing sites,[object Object],Usability,[object Object],Design Navigation v 2.1,[object Object],Doc Library spring clean,[object Object],Content maint.  procs.,[object Object],Process & Mgmnt,[object Object],New procedures for site creation,[object Object],Collabora-tion,[object Object],Introduce Team Collaboration sites,[object Object],Develop virtual team training material,[object Object],Comms & Engage,[object Object],Pilot Discussion Boards,[object Object],Launch Discussion Boards,[object Object],Chairman’s Blog,[object Object],Competitor News Service,[object Object],Industry News Service,[object Object],Upgrade CMS to V1.2,[object Object],Technology,[object Object],Upgrade Storage Capacity,[object Object],Implement Disaster Recovery,[object Object],Application Integration,[object Object],Integrate eLearning System,[object Object],Q4,[object Object],Q3,[object Object],Q1,[object Object],Q2,[object Object]
Strategy as a process,[object Object]
Strategy as a process,[object Object],Measurement,[object Object],Track progress,[object Object],Sponsors and steering groups,[object Object],Determine and execute strategy,[object Object],Keeping strategy on track,[object Object],Governance and communication,[object Object]
Measurement,[object Object]
Input vs Outcome Measures,[object Object],Goal: Reduce fear of crime,[object Object],Input,[object Object],Outcome,[object Object],Number of police officers,[object Object],Number of arrests,[object Object],Public consultations,[object Object],Crimes reported,[object Object],Opinion polls,[object Object],People on streets late at night,[object Object]
Example Input Measures,[object Object],Penetration ,[object Object],%employees with intranet access (Goal: 90%),[object Object],Saturation,[object Object],%employees logging in every day (Goal: 50%),[object Object],Collaboration,[object Object],Number of active team sites (Goal: 0.1 per employee),[object Object],2-way communication,[object Object],Number of comments on news stories (Goal: Avg 2),[object Object]
Example Outcome Measures,[object Object],Efficiency,[object Object],Reduced costs per self-service transaction (Goal: 50% reduction),[object Object],Redesign intranet to make 5 most common tasks quicker (Goal: 10% improvement),[object Object],Employee satisfaction with intranet,[object Object],Survey (Goal: Increase from 40% to 75%),[object Object]
Case Study: SodexNet,[object Object],Year on year measures ,[object Object],Usage,[object Object],those never using dropped from 19% to 1%,[object Object],Rated “valuable resource” by staff,[object Object],from 74 to 84%,[object Object],Registered users who visit monthly,[object Object],from 55 to 90%,[object Object],Return on investment,[object Object],where possible,[object Object],[object Object]
career center, HR, health care, phone book, and search
Most searched terms
forms, recipe collection, performance appraisalSource: intranetblog.blogware.com/blog/_archives/2006/1/11/1658534.html,[object Object]
Exercise,[object Object],Using the benefits tree you did earlier,[object Object],What would 2 input measures be?,[object Object],Think about things you can directly influence on the left side,[object Object],What would 2 outcome measures be?,[object Object],What would be a measure in the ‘Benefits’ or ‘Outcome’ columns?,[object Object],With the person next to you:,[object Object],Explain the measures,[object Object],Discuss: how might you go about collecting the data?,[object Object]
The Benefits Tree,[object Object],Single identity,[object Object],All employees see same msg.,[object Object],Corp-Wide Comms,[object Object],Single CMS,[object Object],Employee engagement,[object Object],“One” Organisation,[object Object],Less churn,[object Object],2-way comms channel,[object Object],Social media,[object Object],Project Spaces,[object Object],Single place to collaborate,[object Object],Flexible project resourcing,[object Object],Best people on a task,[object Object],Customer satisfaction,[object Object],Time savings,[object Object],Response times faster,[object Object],Fewer outages,[object Object],Better stock control,[object Object],Quicker access to data,[object Object],ERP Dashboard,[object Object],Strategic Goals,[object Object],Benefit,[object Object],Outcome,[object Object],Delivers,[object Object],Feature,[object Object]
Steering and sponsors,[object Object]
Who is your main sponsor?,[object Object],Nobody,[object Object],Comms,[object Object],KM,[object Object],IT,[object Object],It’s complicated,[object Object],Finance,[object Object]
Who should be your sponsor?,[object Object],Discussion: Who is your sponsor right now?,[object Object],What brought them there?,[object Object],What keeps them there?,[object Object],What makes a good sponsor?,[object Object]
Who should be your sponsor?,[object Object]
Intranet  people structures,[object Object],Centralised,[object Object],Hybrid,[object Object],Federated,[object Object]
Centralised,[object Object],Steering group Customer Forum,[object Object],IT Director,[object Object],Communications Director,[object Object],IT Tech Team,[object Object],Intranet Manager,[object Object],Division Site Manager,[object Object],Division Site Manager,[object Object],Division Site Manager,[object Object],Division Site Manager,[object Object]
Federated,[object Object],Local IT,[object Object],Local IT,[object Object],Local IT,[object Object],Sub-site owner,[object Object],Sub-site owner,[object Object]
Hybrid,[object Object],Sponsor,[object Object],Comms. Director,[object Object],Steering group,[object Object],IT Director,[object Object],Intranet Manager,[object Object],Division Site Team,[object Object],Division Site Team,[object Object],Division Site Team,[object Object],Division Site Team,[object Object],IT Tech Team,[object Object]

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