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THE  NEWSPAPER  IS DEAD LONG LIVE THE  NEWSTABLET DOUG BENNETT FREEDOM INTERACTIVE [email_address] #NEWSAPP
OK, SO THE  NEWSPAPER  IS NOT DEAD…
AND  TABLETS  ARE STILL IN DIAPERS…
BUT WE DO SEE  PROMISE First 3 quarters cumulative unit shipments, iPod vs. iPhone vs. iPad Global unit shipments (000) Source: Apple
USAGE PATTERNS COMPUTER Source: Read It Later, 2011
USAGE PATTERNS COMPUTER vs IPHONE Source: Read It Later, 2011
USAGE PATTERNS COMPUTER vs IPHONE vs IPAD Source: Read It Later, 2011
IT’S ABOUT  AUDIENCE  CREATION
METRO NEWSPAPER  REACH Source: Mori 2010 47% 60% 34% newspaper newspaper newspaper website website website website website website app app potential potential potential
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],47%
LET ME TELL YOU A  STORY By Seth Godin
A FAMILY   OF CITY SLICKERS TRAVELED TO THE COUNTRY
THEY SAW A  COW WOW!
THEY SAW MORE  COWS
THEY SAW A LOT OF  COWS YAWN!
THEN SUDDENLY
THEY SAW A  PURPLE  COW
WHERE’S OUR PURPLE COW? Meets expectations Exceeds expectations Does not meet expectations Number of experiences 10% 10% 80%
IPAD USERS HAVE HIGH  EXPECTATIONS Meets expectations Exceeds expectations Does not meet expectations 10% 10% Quality content Video and photos Weather and traffic Ability to share Fast load time News updated regularly Easy to use Simple navigation Clean and organized design Online and offline viewing “ like USA Today” Boring content Slow download Lack of news updates App crashes Confusing navigation Videos are hard to play Hyper-local content More interactivity Notifications Valuable ads Magazine like content Personalized Entertaining
PRODUCT  STRATEGY
Video will be uploaded to Youtube under username: enevoldseniam
PRODUCT STRATEGY “LEAN BACK” EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTENT  STRATEGY
CONTENT WORKFLOW Target Users HIGHLY INTERACTIVE  SPECIAL FEATURE CONTENT SOUGHT SPECIFICALLY FOR IPAD (WIRES, ETC.) CONTENT ALREADY BEING CREATED FOR WEB OR PRINT
REVENUE  STRATEGIES
ADVERTISING ,[object Object],[object Object],[object Object]
SUBSCRIPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch TBD PHASE 1 PHASE 2
FIND THE  PURPLE  COW @HOOSIER40 [email_address]

More Related Content

The newspaper is dead. Long live the newstablet.

  • 1. THE NEWSPAPER IS DEAD LONG LIVE THE NEWSTABLET DOUG BENNETT FREEDOM INTERACTIVE [email_address] #NEWSAPP
  • 2. OK, SO THE NEWSPAPER IS NOT DEAD…
  • 3. AND TABLETS ARE STILL IN DIAPERS…
  • 4. BUT WE DO SEE PROMISE First 3 quarters cumulative unit shipments, iPod vs. iPhone vs. iPad Global unit shipments (000) Source: Apple
  • 5. USAGE PATTERNS COMPUTER Source: Read It Later, 2011
  • 6. USAGE PATTERNS COMPUTER vs IPHONE Source: Read It Later, 2011
  • 7. USAGE PATTERNS COMPUTER vs IPHONE vs IPAD Source: Read It Later, 2011
  • 8. IT’S ABOUT AUDIENCE CREATION
  • 9. METRO NEWSPAPER REACH Source: Mori 2010 47% 60% 34% newspaper newspaper newspaper website website website website website website app app potential potential potential
  • 10.
  • 11. LET ME TELL YOU A STORY By Seth Godin
  • 12. A FAMILY OF CITY SLICKERS TRAVELED TO THE COUNTRY
  • 13. THEY SAW A COW WOW!
  • 15. THEY SAW A LOT OF COWS YAWN!
  • 17. THEY SAW A PURPLE COW
  • 18. WHERE’S OUR PURPLE COW? Meets expectations Exceeds expectations Does not meet expectations Number of experiences 10% 10% 80%
  • 19. IPAD USERS HAVE HIGH EXPECTATIONS Meets expectations Exceeds expectations Does not meet expectations 10% 10% Quality content Video and photos Weather and traffic Ability to share Fast load time News updated regularly Easy to use Simple navigation Clean and organized design Online and offline viewing “ like USA Today” Boring content Slow download Lack of news updates App crashes Confusing navigation Videos are hard to play Hyper-local content More interactivity Notifications Valuable ads Magazine like content Personalized Entertaining
  • 21. Video will be uploaded to Youtube under username: enevoldseniam
  • 22.
  • 24. CONTENT WORKFLOW Target Users HIGHLY INTERACTIVE SPECIAL FEATURE CONTENT SOUGHT SPECIFICALLY FOR IPAD (WIRES, ETC.) CONTENT ALREADY BEING CREATED FOR WEB OR PRINT
  • 26.
  • 27.
  • 28. FIND THE PURPLE COW @HOOSIER40 [email_address]