18. WHERE’S OUR PURPLE COW? Meets expectations Exceeds expectations Does not meet expectations Number of experiences 10% 10% 80%
19. IPAD USERS HAVE HIGH EXPECTATIONS Meets expectations Exceeds expectations Does not meet expectations 10% 10% Quality content Video and photos Weather and traffic Ability to share Fast load time News updated regularly Easy to use Simple navigation Clean and organized design Online and offline viewing “ like USA Today” Boring content Slow download Lack of news updates App crashes Confusing navigation Videos are hard to play Hyper-local content More interactivity Notifications Valuable ads Magazine like content Personalized Entertaining
24. CONTENT WORKFLOW Target Users HIGHLY INTERACTIVE SPECIAL FEATURE CONTENT SOUGHT SPECIFICALLY FOR IPAD (WIRES, ETC.) CONTENT ALREADY BEING CREATED FOR WEB OR PRINT