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App Search Analytics: February 2011
1. A P P S E A R C H A N A LY T I C S
February 2011
App Search Analytics | February 2011 1
2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S
Welcome to the fifth edition of
Chomp’s App Search Analytics Report!
Chompʼs technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into iOS app
search trends using Chompʼs on-device search tool during the month of February.
Chomp for Android launched on February 28, 2011. Android data will be included in the sixth edition of
App Search Analytics, available in late April.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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3. A N A LY T I C S H I G H L I G H T S U M M A R Y
App Search Analytics
Top Queries
App function queries (87%) outstrip app name queries (13%) for the fifth consecutive
month. ʼProductivityʼ swipes the top spot from ʻgamesʼ while name queries are a no-show
on the top 25.
App Monetization
Free app downloads made an impressive comeback with a Chomp Charts high (87.7%)
after Januaryʼs paid app surge.
Best in Category
The ʻgamesʼ category holds #2 position by less than 1% as ʻproductivityʼ sees sizable gain
of 4.1% over January of the overall downloads while ʻbooksʼ and ʻreferenceʼ gained 5.1%
combined.
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4. A N A LY T I C S H I G H L I G H T S U M M A R Y
February Spotlight
Trending Search Terms
The Super Bowl and Valentineʼs Day corresponding usage spikes confirm that app search is
impacted by current events and holidays.
Usage Trends by Time of Day
App search activity peaks between 8-9 PM PST with a steady increase in volume throughout an
average day in February.
Usage Trends by Day of Week
25.5% of all search traffic occurred on Thursday with other daily highs on Saturday and Monday.
The Chomp 55
5 out of the top 10 ten Chomp 55 are paid.
The #1 app is paid for the third consecutive month.
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6. U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT S
The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries
search box during February. ʻApp nameʼ searches consistently trend low • games
• free games
with only 13% of total queries requesting a specific app name, i.e. “Twitter”. • free apps
• puzzle games
• calendar
App Function vs. App Name • music free
• productivity
• fitness
• free photography apps
• chat
13% • fun
• wallpapers
• texting
• utilities
• to do list
• free rpg
• discounts
• kids games
• photography
87% • shopping
• musical instruments
• entertainment
• concerts
• social networking
App Function
• news
February 2011 App Name
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7. U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT S
App Function vs. App Name
17% 14% 17%
83% 86% 83%
November 2010 December 2010 January 2011
App Function
App Name
App Search Analytics | February 2011 7
8. F R E E A P P D O W N L O A D S S O A R I N F E B R U A RY
Roughly 33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99.
Free app downloads reached 87.7%, an all time high compared to the four previous months of data.
Total market share gain from January 2011 is a lofty 20.2%.
6.6% 0.99
12% 2.3% 1.99
Paid 1.3% 2.99
0.3% 3.99
0.8% 4.99
0.1% 5.99
0.2% 6.99
0.1% 7.99
88% Free 0% 8.99
0.3% 9.99
0% 14.99
0.3% Other
App Search Analytics | February 2011 8
9. P R O D U C T I V I T Y C AT E G O R Y G A I N S T R A C T I O N
Most popular iTunes categories, ranked by download
The “Entertainment” and “Games” categories lost a combined 7.7% of market share whereas,
“Productivity” saw substantial growth with a 4.1% increase compared to Januaryʼs data.
17.9% entertainment
11.4% games
10.7% productivity
10.4% lifestyle
9.3% reference
6.7% utilities
6.5% social networking
3.7% music
3.4% travel
3.0% education
2.9% news
2.3% photography
2.1% business
1.9% navigation
1.7% healthcare
1.5% weather
1.4% books
1.3% sports
1.2% finance
0.7% medical
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11. H O L I D AY S I M PA C T S E A R C H T R E N D S
The query “Valentine” peaked on February 13.
Though retail outlets begin promoting Valentineʼs Day long before the actual holiday, February 14, Chomp
users didnʼt activate the query, “valentine” on a larger scale until roughly one week prior to the holiday.
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12. H O L I D AY S I M PA C T S E A R C H T R E N D S
Peak traffic for “football game” was prior to Super Bowl Sunday.
The second highest traffic day for that query followed on Sunday, February 6th.
The chart further confirms that app search behavior is impacted by current events.
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13. S AT U R D AY E S C A P E S S E A R C H V O L U M E F L U X
Trending search volume over a seven day week
In February, the 25.5% of all searches were done on Thursday. In comparison, Januaryʼs data shows
highest volume over the weekend and Tuesday claims Decemberʼs peak volume day. Saturday shows
high search volume consistency over the three month snapshot.
February 2011
January 2011
December 2010
MON TUE WED THUR FRI SAT SUN
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15. C H O M P ’ S T O P 5 5 O F F E B R U A RY
Congratulations to Chompʼs top 55, our list of the most popular apps in February!
These apps have captured the hearts and minds of Chomp users over the past month.
Trends in the far right column are tracked month-over-month, or in this case October – February.
Values exceeding #55 are not included.
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16. C H O M P ’ S T O P 5 5 O F F E B R U A RY ( 1 1 - 5 5 )
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17. THANK YOU! For questions, comments or additional
information, please email robin@chomp.com
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