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Intrigued, But Not Immersed:Millennials Analyze the iPad’sPerformance as a News Platform,[object Object],International Symposium on Online Journalism,[object Object],Austin, Texas – April 1, 2011,[object Object],Jake Batsell, assistant professor,[object Object],Southern Methodist University,[object Object],@jbatsell,[object Object]
Methodology,[object Object],The ground rules,[object Object],[object Object]
Two classes
4-day checkouts
Assigned ratings		√  Immediacy,[object Object],		√  Non-linear 		presentation,[object Object],		√  Multimedia,[object Object],		√  Interactivity,[object Object],[object Object],[object Object]
27 in 20s, 1 in 40s
27 U.S., 1 Bulgarian
3 Hispanic
1 Asian-American
1 African-American

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