Top Locations for Social Business Research
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The document discusses trends in social business and technology. It summarizes that activity streams are dominating collaborative user experiences, social analytics is forming the foundation for social business, and gamification is entering early enterprise adopters. The document also discusses challenges companies face at different phases of social business maturity and key challenges in 2010 and 2011.
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Top Locations for Social Business Research
- 1. San Francisco | Andalucia| Boston | Colorado Springs | Cuper.no | Cyprus | Ft. Myers | Geneva | Halifax | Irvine | London | Los Angeles New York | Palo Alto | Sacramento | Santa Monica | SeaOle | Sedona | Sydney | Tampa | Tokyo | Toronto | Washington, D.C. | Westport © 2011 Constella.on Research, Inc. All rights reserved. 010 Client Confiden.al www.ConstellationRG.com
- 2. Social Business Trends A Sneak Peak Into The Galaxy Of Constellationʼs Social Business Research# February 2011# R “Ray” Wang# Principal Analyst & CEO# © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 3. Agenda • And now a quick word from our sponsor…# • The new CIOs come from business# • Demystifying social business# • Trends in social business# – Activity streams dominate collaborative user experiences# – Social analytics forms the foundation# – Gamification enters the early enterprise adopters# • Q&A# 3 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 4. We’ve Launched! © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 5. Our clients engage us for 3 reasons Naviga.ng Disrup.ve Technologies 5 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 6. We partner with our clients Bring real world experience, independence, and objec.vity to our clients Cut through the fluff of buzz words and trends to provide pragma.c advice Guide buyers through a dizzying array of disrup.ve business models and technologies Help sellers understand the buyer’s point of view and how to deliver value to their customers 6 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 7. Clients engage via open and syndicated research models Syndicated Open Research Direct Access Research • Blogs • Tailored • Inquiry calls • Inquiries subscrip.on • Advisory • Free Reports rela.onships engagements • In-‐depth reports • Custom projects • Solu.on evalua.ons • Firm-‐wide trend reports • Webinars and podcasts 7 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 8. The New CIOs Come From Business © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 9. Four faces of the new “CIO” External Focused Chief Chief Integra.on Innova.on Officer Technology Savvy Officer Business Savvy The New C “I” O Chief Chief Infrastructure Intelligence Officer Officer Internal Focused © 2011 R Wang & Insider Associates, LLC. All rights reserved. 9 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 10. Demystifying Social Business © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 11. Five simple rules for social business 1 Trust is the new social currency 2 Social is a cultural shig 3 Building community is the goal 4 P2P is today’s reality 5 Social Business is just good business © 2010 R Wang & Insider Associates, LLC. All rights reserved. 11 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 12. Five Phases Of Social Business Maturity Phase 5: Realiza.on Phase 4: Formaliza.on Phase 3: Evangeliza.on Phase 2: Experimen-‐ ta.on Phase 1: Discovery © 2011 R Wang & Insider Associates, LLC. All rights reserved. 12 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 13. Business Challenges Faced By " Social Business Maturity Phase Phase 5: Realiza.on Phase 4: • Keeping up with Formaliza.on social innova.ons Phase 3: • Scaling to match • Developing Evangeliza.on demand social business • Ensuring long governance • Incorpora.ng term funding Phase 2: social into Experimenta.on business models • Fostering • Iden.fying Phase 1: meaningful Discovery Internal collabora.on metrics • Discerning hype • Choosing the from reality right tools • Garnering execu.ve support © 2011 R Wang & Insider Associates, LLC. All rights reserved. 13 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 14. Q. What are your key challenges in 2010? © 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45, © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al 14
- 15. Q. What are your key challenges in 2011? Dra$ © 2011 R Wang & Insider Associates, LLC. All rights reserved. Source: 2010 State of Social Business Survey -‐ n=45, 2011 State of Social Business Survey -‐ n = 103 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al 15
- 16. Activity Streams Collaboration Software 16 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 17. Consumer Tech disruptions emerge into Enterprise advancements Evolu.on of Ac.vity Streams Into E2.0 Ecosystems: Informa.on Solu.ons: brokerages Purpose built Plamorms: collabora.on Enterprise Tools: collabora.on Enterprise Paradigm: collabora.on Consumer tech UI © 2011 R Wang & Insider Associates, LLC. All rights reserved. 17 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 18. Activity streams converge to solve multiple use case scenarios External Collabora.on Dra$ Purpose Built Solu.on Plamorm Solu.on Sweet spot Internal Collabora.on © 2011 R Wang & Insider Associates, LLC. All rights reserved. 18 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 19. Social Analytics © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 20. Exploring social analytics from a wide range of options Legacy analy.cs firms Pure social media monitoring Sen.ment analysis experts Informa.on services firm brokerages 20 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 21. Gamification Enters Enterprise In 2011 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 22. Engagement Models For Gamification" Intrigue Challenge Reward Engagement Community Status © 2010 R Wang & Insider Associates, LLC. All rights reserved. 22 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 23. Applying The Seven Deadly Sins To Gamification Wrath Greed Sloth GluOony Lust Envy Pride 23 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 24. Non-monetary rewards provide the currencies in community engagement Recogni.on Access Impact • Influence tracking • Community • Raise personal & • Badges resources and community profile • Code galleries tutorials • Deliver feedback • Featured • Informal social from surveys placement networks • Influence product • Awards and • Key execu.ves direc.on contests • New features • Drive business • Speaking slots • New products outcomes • Select groups • Beta versions • Provide proof • Public events point references • Private events • Incen.vize downloads/demos 2011 Constella.on Research Q1 qualita.ve survey on community engagement incen.ve drivers 24 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 25. Next Steps © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 26. Meet The Research Team Paul Papadimitriou, VP & Jeff Ashcrog, VP & Principal Principal Analyst Analyst Sameer Patel, VP & Principal Adrian Bowles, VP & Analyst Principal Analyst Frank Scavo, VP & Principal Analyst Jill Dyche, Contribu.ng Analyst Alan Silberberg, VP & Principal Analyst Elizabeth Herrell, Contribu.ng Analyst Brian Solis, VP & Principal Analyst Maribel Lopez, VP & Principal Analyst R “Ray” Wang, Principal Analyst & CEO Oliver Marks, VP & Principal Analyst Amy Wilson, VP & Principal Analyst 26 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 27. Personalized programs tailored to meet buy side/ user requirements Rela.onship and Level of Customiza.on Knowledge Interac2ve Ecosystem Sharing Advisory Engagement Market Overviews Execu.ve Coaching Peer Groups Technology and Process Frameworks Business Strategy Review Custom Workshops Product and Vendor Evalua.ons Best Prac.ces Review Checklist Assessments Innova.on Tours Strategic Planning Training (non-‐custom) Bidder’s Conferences Technology Selec.on Cer.fica.on Programs Pilot Programs Contract Nego.a.ons Custom Research Independent Valida.on & Talent Acquisi.on Speaker Series Verifica.on 27 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 28. Put the flexible Research as a Service credit model to use Research Access Engagement Custom • Blog Access • Advisory (1 to 8 • Webinar (Included) credits) produc.on (4 • Short Email Inquiry • Domes.c Speech (8 credits) (Included) to 12 credits) • Webinar w/ replay • In-‐depth Report • Interna.onal rights (6 credits) Purchase (1 credit) Speech (12 to 16 • Vendor Evalua.on • Webinar credits) Reprint Rights (24 AOendance (1 credits) credit) • Workshops (8 to 12 • Solu.on Evalua.on credits) Report Purchase (2 • Project Consul.ng credits) (Custom Pricing) 28 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 29. Upcoming free webinars! • March 1st, 2011 – The Business Value Approach To Strategic HR# • March 2nd, 2011 – Which CIO Will You Become? Innovative, Infrastructure, Intelligent, or Integrated.# • March 23rd, 2011 – Starting a Social Supply Chain Synergy Revolution# 29 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 30. Questions And Answers © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 31. Thank you R “Ray” Wang 650.918.6619 R@ConstellationRG.com Twitter: @rwang0 http://blog.softwareinsider.org www.ConstellationRG.com 31 © 2011 Constella.on Research, Inc. All rights reserved. Client Confiden.al
- 32. San Francisco | Andalucia| Boston | Colorado Springs | Cuper.no | Cyprus | Ft. Myers | Geneva | Halifax | Irvine | London | Los Angeles New York | Palo Alto | Sacramento | Santa Monica | SeaOle | Sedona | Sydney | Tampa | Tokyo | Toronto | Washington, D.C. | Westport © 2011 Constella.on Research, Inc. All rights reserved. 010 Client Confiden.al www.ConstellationRG.com