How to Build a Product in 99 Days (Podcamp Toronto)
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Our slide deck from Podcamp Toronto hosted on February 26, 2011. Presentation was 45 minutes with Q&A. Shared our process on building a product successfully with constraints. Topics included: * Getting started quickly * Establishing structure * Creating a team * Defining the problem * Planning an approach * Executing a build * Finding the minimum * Acknowledging mistakes * Launching a product Learn more about this event at http://2011.podcamptoronto.com or #pcto2011. Contact us anytime @skanwar, @drupeek or http://jetcooper.com.
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How to Build a Product in 99 Days (Podcamp Toronto)
- 1. How to Build a Product in 99 Days" February 26, 2011 Podcamp Toronto @skanwar @drupeek
- 2. - You k - Andrew Pee Whatever You Do - Satish Kanwar" Jet Cooper Jet Cooper Rocketr Task Ave. O LeanCoffeeT TEDxToronto LeanCoffeeTO
- 3. Disclaimers" Terms and conditions of what you learn. • There are no best ways, just better ways • Practice is greater than theory • It never stops changing
- 4. Setting Context" Dearly beloved, we are gathered here today in the presence of these witnesses, to join…
- 5. Define ʻstartupʼ" A startup (product) is a team in search for a repeatable, scalable business model. – Steve Blank
- 6. Define ʻbusiness modelʼ" A business model is how something makes, gives and gets value. – Alex Osterwalder
- 7. Define ʻvalueʼ" The value is what customers are willing to pay for. – Someone
- 8. Le Format" We think that a digital product can be created in 99 days-ish.
- 9. Survey" Pick less than two, please. 1. I’ve made a product 2. I’m making a product 3. I want to make a product
- 10. DAY" -27"
- 11. Get started, quickly" How to structure experiments. • Adding constraints • Lean startup methodology • Live or die by its own merits
- 12. DAY" -19"
- 13. Establish structure" How to set expectations. • Define parameters (time, budget) • Define systems (legal) • Define goals (revenue!)
- 14. DAY" -6"
- 15. Create a team" How to find the right people. • Round out the team • Advisory boards • Support groups
- 16. Motivations" Why are we doing this? • Setting expectations • Interests > Skills • What’s a win?
- 17. Test" Test test • Business models
- 18. DAY" 0"
- 19. Define the problem" How to articulate what you’re doing. • What’s really grinding your gears? • What is the opportunity? • What is the hypothesis? • Who has this problem? Use cases • What is my business model?
- 20. Test" Test test • Business models
- 21. DAY" 11"
- 22. Plan an approach" How to get your blueprint. • There is no strategy, only a hypothesis • Make more decisions, more often • Create iterations, make pivots
- 23. Familiarity vs. Adaptation" Agile vs. Waterfall (and back again). • Does this feel right? • Project planning does not equal project reacting • Frequency of communication is paramount
- 24. DAY" 16"
- 25. Execute, execute, execute, execute, exec How to actually build stuff. • Customer development principles • Design to test hypotheses faster • Develop in what you know best
- 26. Test" Test test • Business models
- 27. Product: “It has to achieve this” Design: “OK, we can suggest this” Dev: “Sure, but we should consider this” Customer: “Got it. What do I do next?”"
- 28. DAY" 25"
- 29. Find the minimum" How to ask yourself the right questions. • Set the foundation first • Add operations in the right order • Callout each individual assumption • Are you moving with or against the currents?
- 31. DAY" 41"
- 32. Acknowledge mistakes" How to justify your pace. • Fail fast, but minimize how far you fall • Pick your battles according to expertise • Saying “no” is okay. Saying “no, because” is better.
- 33. DAY" 72"
- 35. DAY" 99"
- 36. Launch, please" How to stop wasting time. • Ship… • Tweet… • Have a scotch…
- 37. Done" From that day forward, you still have a lot of figuring out to do.
- 38. DAY" 118 "
- 39. Get back to work" How to keep spending time. • Talk about the product • Make asks of the customer • Now it’s time for a strategy
- 40. For example, in 99 days…" We completed a product at 15% of plan. • We spent $9,917.56 to get to market • We made 759 git commits over 99 days • We had 3 heated debates about a feature being MVP • We lost 30 days from using square pegs in round holes • We did 7 iterations - 2 over 30 days, 5 over 7 days • We made it here with a business model – March 7 rollout